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In the last post, we discussed how there are different “types” of SEO copywriters – newbie, intermediate and expert. Today, we’ll talk about the newbie SEO copywriter – when she’s a smart hiring choice, what work she’s qualified to do, and the kind of time that you’ll have to spend to keep her on track.

Profile of newbie SEO copywriters:

All SEO copywriters were here once upon a time. Newbie SEO copywriters are eager to learn, excited about …

Comment by Josh Garner: … to let a newbie copywriter write the titles and …

In our last post, we discussed newbie SEO copywriters – when they’re fantastic hiring choices, when they aren’t and what you need to know before you hire them. But what if you need someone with a little more SEO copywriting street-savvy? Enter the intermediate-level SEO copywriter – the perfect choice for many clients.

Profile of intermediate-level SEO copywriters:

This category describes the vast majority of SEO …

Ah, if I had a dollar for every time I’ve heard, “So, it’s easy to be a freelance SEO copywriter, right? All I need to do is learn SEO copywriting, find clients and start writing.”

Well yes. And no. Certainly, finding clients is important. And if they’ve paid you, clients really appreciate when you actually do the work and write the copy. But being a freelance SEO copywriter is more than writing catchy taglines and doing killer keyphrase research. If you don’t have a …

Hello, all!

Today’s post is by Pam Foster, a highly experienced SEO copywriter and one of the first Certified SEO Copywriters in the world. Enjoy!

The other day, a marketer for a sophisticated mid-size national company inquired about hiring a professional SEO copywriter to improve his website’s search engine traffic and sales results.

He admitted that his website is in very tough shape (weak search engine rankings, not much activity on this site), and …

Ever since I launched my SEO Copywriting Certificate Program, I’ve heard from a number of people who want to dip their toes into the SEO copywriting waters – but they’re not sure if it’s the right career choice for them.

If you’re looking at SEO copywriting as a career choice, here are the 10 most frequent questions I hear…and the answers I provide:

1. I have zero copywriting experience. Can I still be …

As someone who just released an online SEO copywriting training series, you may think that I’m all about DIY SEO copywriting, all the time.

But that’s not quite true.

Recently, Mike Moran wrote a great blog post titled, “Why shouldn’t I do my search work in house?” In it, he listed some very specific reasons why outsourcing makes good sense for some companies.

I would argue that it’s the same for SEO …

Comment by Claire: … doing this, the SEO copywriter will look at the …

Does your company keep your SEO copywriting in-house?

For a large number of companies, DIY SEO copywriting makes perfect sense. These companies may have existing print or online copywriters on staff – so it’s easy to train them in the SEO copywriting fundamentals.  However, bringing SEO copywriting in-house is much harder for smaller businesses, Typically, small businesses “promote” someone to blog editor or SEO …

I had the most interesting email exchange the other day with a SEO firm.

This particular firm (one that is well known in the industry…and no, I will not name them) contacted me because they wanted to outsource their SEO copywriting. This isn’t uncommon  – in fact, many SEO firms offer SEO copywriting services but don’t keep that particular skill set in house.

The exchange was pleasant, nice and positive. I sent over my prices. My contact wrote …

… But what really captured her creative and highly analytical mind was Heather Lloyd-Martin’s SEO Copywriting Certification training program.  It all clicked then, everything Laura had thus far learned about copywriting, from the big direct response and web-writing picture down to the dirty, search-engine, content marketing details:  SEO copwriting.  (BTW, Laura’s website, still in the rough: Writer At Work )

What SEO copywriting/content marketing projects are you working on now? …

Unless you’re working deep in the online writing trenches, SEO copywriting “rules” can be confusing.

Blog posts provide weird information like, “An experienced SEO copywriter optimizes his texts not only to avoid grammatical and stylistic errors but tautology in key words should be also avoided.” Online tools stress a magical (and nonsensical) keyphrase density percentage (a search for “keyword density” pulls up over 888,000 Google …