About

Heather Lloyd-Martin is recognized as the pioneer of SEO copywriting, her book “Successful Search Engine Copywriting” is considered a complete best-practices guide to search engine writing.

She is currently a member of the Internet Marketing Advisory Board and Immediate Past Chair of the Direct Marketing Association’s (DMA) Search Engine Marketing Council. She was a Program Advisory Committee (PAC) member for the DMA’s 2003-2004 net. marketing conferences, the 2004-2008 Annual Catalog Conferences and the 2004-2007 Annual Conferences. She is also on the Program Advisory Committee for WebmasterWorld’s PubCon Search Marketing Conference.

Specializing in gaining her clients top buzz in the search engines, Lloyd-Martin helps clients gain prime search engine branding and increased word-of-mouth marketing. She has worked with many big-brand clients, helping them use the power of strategic content to gain measurably increased online visibility.

Heather organizes and moderates search marketing workshops for select Primedia and Direct Marketing Association conferences, including net.marketing, the Annual Catalog Conference, and the DMA Annual Conference and Exhibition. She is a featured speaker at worldwide Jupiter Media Search Engine Strategies conferences, as well as other top industry conferences such as @d:tech, The Conference Board and Seybold.

A popular columnist, her articles have appeared in publications such as Inc.com, ClickZ, Catalog Success and Entrepreneurs’ Business Start-Ups. Heather was co-moderator of the award-winning Rank Write Roundtable until it’s close in 2001.

A veteran Pacific Northwesterner, Heather enjoys gray rainy days and steaming hot chai lattes. She may be contacted at heather [AT] seocopywriting.com or (503) 922-3627.

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Aimee Beck is a leader in SEO copywriting for both US and Canadian audiences. She is co-founder of the hottest new resource SEOcopywriting.com, and is the Director of Search Strategies with SuccessWorks Search Marketing, Inc. Aimee is also the founder and CEO of WordAssociates.ca, a Canadian-based search engine optimization copywriting firm.

Aimee specializes in organic SEO copywriting, training and consulting, helping companies achieve prime search engine positioning the natural way—with compelling, informative, keyphrase-rich content. Her powerful copywriting expertise has been proven to boost clients’ bottom line by turning prospects into paying customers.

Since 1999, Aimee has been writing not only for SEO/SEM, but is also a published feature writer for leading magazines including Addme, PC Today, Conscious Choice, Smart Computing, and the NAA’sTechNews & Presstime. Aimee has worked with small-business start-ups and corporate giants alike, helping them leverage the power of organic search engine optimization to improve online visibility and branding. Whether you need a professionally written article, fresh new web pages or SEO advice and in-house training, Aimee can help.

Born and raised, Aimee is a Canadian girl through and through, spending her free summer time with frosty beverages at the boat, and hibernating through the cold, snowy winters. She can be reached at aimee [at] searchenginewriting.com or (519) 771-5581.