Don’t just get customers – keep them
You’ve most likely seen offers from cable companies, mobile phone carriers, and internet providers that promise amazing value and service.
But what happens if you are already a customer and you want to get these deals? Typically you hear, “No. These are for new customers only.”
So much for rewarding loyalty!
Is your content marketing strategy the phone company?
Do your website and social media plan only focus on leads and not on your current customers?
This is a big mistake.
You are missing a great opportunity. According to Marketing Metrics, it is approximately 50% easier to sell to existing customers than it is to sell to brand new prospects.
New customers aren’t the only ones you should be wooing. Addressing the needs of your current customers – and rewarding them for loyalty when you can – has the potential to increase your sales (with less work).
There are easy ways to show your customers you care about them
In addition to offering your current customers the same pricing options (or even better ones) that you offer to new ones, you can continue to court your current customers through your content marketing.
Here are just a few of the simple ways you can market to your current customers:
- Dedicate a section of your website to address issues for current customers (offer guides, FAQs, customer service options, etc.)
- Keep customers up to date through e-newsletters (make sure customers opt in)
- Invite conversations on Facebook, Twitter, and Google+
- Include blog posts that current customers can connect with
- Announce customer-only sales/offers
Don’t forget about your customers and they won’t forget about you.
How do you court your customers?
Photo credit: © Olivier Le Queinec | Dreamstime.com
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