Forbes Magazine called Heather Lloyd-Martin “the pioneer of SEO copywriting.” Over 24 years ago, Heather was the first person to discuss SEO writing best practices -- long before Google was everyone’s favorite search engine. Today, she continues to stay on the SEO leading edge, helping marketers understand Google’s latest updates and create standout content.
Heather has consulted with and trained leading brands across various industries, including publishing, travel, SaaS, search engines, and education. Her specialty is breaking complex information into bite-sized chunks, helping marketing teams learn to love (and master) SEO content writing and strategy.
Heather lives outside of Portland, Oregon, with her husband and two cranky cats. She loves working out, hopping on planes, rafting the Colorado River, and Starbucks almond-milk lattes.
Imagine applying for a super-cool freelance SEO writing job. You provided amazing, targeted clips, your interview was on-point, and you were ready to get the “let’s sign a contract” go-ahead. Now, imagine the prospect asks you to write a 1,000-word blog post to see if you can “match the brand voice.” But here’s the catch: […]
Are you new to SEO writing, and you’re learning how to set up your freelance writing business? Or, have you been writing SEO content for a while, and you’re searching for business tips that will supercharge your success? I could talk for at least an hour on every one of these 11 tips — but […]
You hear a lot about Google algorithm updates. But what are they — and how much do writers need to track Google’s every move? For those new to SEO writing — or folks who need a refresher — here’s a quick “101-level” Google algorithm guide. Here we go! What is a Google algorithm update? Google […]
So… I lost a consulting job last week — and how it happened is a great lesson for freelancers and agency owners. Some backstory: An agency owner wanted to partner on a possible client project. We had spoken before and “clicked” well, so I was happy to help with the proposal and provide my content […]
An interesting news item just hit the streets — and of course, I had to share. The article dove into the much-touted advice that linking to other, authoritative sources “helps a site’s SEO.” That is, with all other things being equal, a resource article with outgoing links to authoritative sites would position better than one […]
Let’s get this out of the way first: Tushy’s site copy makes me giggle like a 12-year-old. Tushy, for the unfamiliar, sells affordable bidet attachments for your toilet. Their copy is frank, funny, and deliciously on-point. It discusses your “clean butt needs” and stresses how their product saves your ass — and the planet. I […]
Once upon a time, my life revolved around my high-school boyfriend. Looking back, I want to hug insecure and super-needy Heather. I was so focused on if my boyfriend liked my hot spiral perm or my tubular neon pants, I didn’t focus on what worked for me. I unknowingly cut myself off from so many options […]
Years ago, I worked with a sales coach who insisted that I was selling my services all wrong. She’d get on the phone with my prospects and tell them how their “site looked outdated,” their entire site suffered from sub-par content, and every page needed a rewrite. Oh, and a redesign too. At one point, she told […]
Are you writing your SEO content based on the latest best practice tips? I originally wrote this SEO copywriting checklist in 2012—my, how things have changed. Today, in 2024 Google stresses quality content even more than before, conversational copy is critical, and there are revised SEO writing “rules.” I’ve updated the list to reflect these […]
Imagine this… You’re checking out a site that has two flashing, neon-red issues that need fixing: Multiple spelling errors and grammatical mistakes Broken HTML causing some funky spacing issues You know that both issues can spoil the reader’s experience. Broken HTML can mess up how a page renders — and grammatical boo-boos are just…bad. But, […]
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