Entries by Heather Lloyd-Martin

Google’s Question Hub: Need Great Topic Ideas? Check This Out

Imagine having an at-your-fingertips tool allowing you to dig inside Google’s brain and discover queries that Google couldn’t answer. It’s here! And it’s cool! Here’s how it works… Have you ever conducted a Google search and received a “It looks like there aren’t any great matches for your search, please refine your query” message?  It doesn’t mean […]

3 Cool (and Cheap) Writing Tools I Can’t Live Without

If you’re like me, you’re always on the hunt for writing tools that make your life easier — and won’t cost thousands in recurring subscription fees. When people ask me about my “favorite” low-cost tools, three immediately pop into my brain. Two have free versions — although upgrading may be worthwhile. The third is a low/high tech combination […]

SEO Writers: How Much Money Should You Pay for SEO Tools?

Today, I’m going to hit you with a loving reality tap — and pair it with data that will (hopefully) help you relax. Here we go… If you’re an SEO writer, subscribing to a paid keyphrase research tool is a must do. It’s just as important as your laptop and your internet connection.  Yes, even if you “just have […]

Think Adding These Words Will Help Your Page Position? Think Again.

Think back to the last cringe-worthy time that you turned in a typo. Maybe your latest proposal had a big, fat typo on page two. Or, you submitted copy to your boss, and she pointed out that you wrote weather instead of whether. Ouch. Sure, typos happen — but that doesn’t mean we’re happy about letting one fly. Now, imagine taking […]

Why Comparison Review Posts Are Great for Your Readers (and Google, Too!)

Do you ever find yourself torn between two options? Sure, product A looks great…but product B has more bells and whistles. Who you gonna call when you can’t decide? GOOGLE! (I so wanted to type “Ghostbusters,” but I stopped myself!) :) When I’m in comparison mode, I love reading posts comparing X product to Y. Posts like that help me […]