Viewing all posts by Laura Crest.

SEO content & social media marketing synergy: 3 perspectives

Three takes on the interplay between social media and SEO content are featuredIt’s that time again, when we feature some of our best guest author content. And this time, we’re showcasing authors who have touched on social media and its role in SEO content marketing.

As we all know, SEO copywriting and content marketing don’t occur in a vacuum. Optimizing for the human reader has become paramount, and Google has made it clear that in its algorithms, content quality and source authority are key. And so in both establishing and reflecting content relevancy and credibility to readers, social media promotion and sharing have become integral to the SEO content marketing process.

Read on to learn what some of the best minds in the online marketing industry have to say about the synergy of social media and SEO content!


Wake up! You're in the social SEO copywriting businessWake up, you’re in the social SEO copywriting business!

Miranda Miller notes “there are literally hundreds of factors affecting your content’s search ranking, not the least of which are trust, authority, and engagement” and that “social media is hands down the best content promotion tool out there.” Indeed. She then goes on to share solid strategies to “bake” social promotion into your content “right from the planning phase.” If you missed this reader favorite on holistic marketing the first time around, be sure to read it and bookmark it for reference!


SEO co-citations:What they are & why they matterSEO co-citations: What they are & why they matter

Jayson DeMers explains the anatomy of SEO co-citations and why we should care about (and utilize) this strategy. With the demise of traditional link building and the end of tactics aimed at passing page rank (which of course is a good thing), co-citations are an indirect way to “share” authority with a well-established site already endowed with “Google respect.” As DeMers writes, “co-citations can be a little difficult to wrap your head around,” but he does an excellent job of explaining (and illustrating) what they are, how they work, and most importantly, why they matter in the brave new world of social SEO.


Leveraging content relationships & social proof for CROLeveraging content relationships & social proof for conversion rate optimization

Andrew Isidoro focuses on optimizing conversion rates by using social proof from content marketing and content relationships developed through guest blogging to drive qualified traffic to your site. Using social proof examples from Blueglass UK as well as the content relationship between Distilled and Moz, Isidoro also delves into how to use custom, personalized landing pages “to help create a seamless transition from your guest content onto your own website, and maintain the brand connection between the two.” A must-read for any serious SEO content marketer!


photo thanks to webtreats


How to successfully launch your own freelance SEO copywriting business

Five posts on launching your own freelance copywriting business is featuredA couple months ago, I gathered a collection of Heather’s posts about surviving in the highly competitive SEO freelance copywriting business.

Today, I’ve selected a complementary set of Heather’s posts on how to start your own freelance business – beginning at the beginning.

These posts are a mashup of both video how-to’s and Heather’s regular Thursday posts. For those of you (like me, like Heather) who prefer to read content, rest assured that the video posts included are all accompanied by narrative text.

So without further prefacing, let’s get on with Heather’s best on how to successfully start and manage freelance copywriting business…


Plan for SuccessLaunching your freelance copywriting business: plan for success!

Preceded by how to: define a niche market, ask for a writing deposit, deal with writing revisions, stand firm by your rates, protect yourself with a contract (no matter the size of the gig), and hone in on the services to offer your clients, in this video post Heather gets down to the nitty-gritty of how to launch your freelance copywriting business – by making a smart plan.



Dive or Wade in?Should you dive or wade into a freelance copywriting business?

Wondering whether to just take the plunge in starting your new freelance copywriting business? Or would it be a better strategy to slowly wade in? In this final installment of her How to start an SEO copywriting business video posts, Heather outlines the pros and cons of each approach.




31 Questions for your client31 questions to ask your new copywriting client

Asking questions is the best way to get at the answers you need to write highly effective, targeted SEO content. Meaning, content that resonates with your clients’ prospects and succeeds with conversions. Think your list of 10 questions is a bit much? Try 31 – from reporting to marketing to process/procedure questions – to drill down to the details you need to generate great conversions-driving SEO copy that best helps your new client.


Sales Call Success7 tips for sales call success

So this is it: you’ve the questions you need to ask (above) and have scheduled a call with your perfect prospect. No worries: with these seven business-savvy tips from Heather (backed by her five confidence-boosting tips to help your prepare for prospect calls) you will close the deal. Easily.





How to raise your ratesHow to raise your freelance copywriting rates

Now that you’ve some momentum in your freelance copywriting business, and have (hopefully) accumulated some case studies and killer testimonials, you’re ready to ask for a raise. This can be a very uncomfortable and somewhat scary thing to do. Here, Heather outlines six things to consider if you’re thinking about raising your freelance copywriting rates.


photo thanks to Steven Depolo

Learn all you need to know about starting your own freelance copywriting business from 12 of the world’s leading experts! Check out the 6-week intensive SEO Copywriting Bootcamp today



















SEO content marketing roundup, week ending September 25th

Google's move to 100% data encryption headlines this week's online marketing news.In this week’s latest and greatest online marketing news, Google’s move towards eclipsing all keyword data (except for its PPC advertisers) grabs the headlines.

Other highlights include mobile marketing, visual and video content marketing, the question of the importance of content quality, YouTube’s introduction of a new (Google+ – driven) commenting system, and Pinterest’s new rich pins for articles.

On a personal note, I’ll be handing the SEO Content Marketing Roundup reins over to the most capable hands of Tracy Mallette, the new blog editor for SEO Copywriting. It’s been a great ride and a privilege to have served up the “latest and greatest” online marketing news to you all for the past few years. You’re the ones that have built it up from a handful of links to its present format. Thank you for making the roundup what it is today! I know Tracy will take up the roundup gauntlet with integrity, style, and class.

Now, enjoy this week’s picks!

Content Marketing

eMarketer reports that U.S. mobile online time surpasses desktop with “How Digital Time Spent Breaks Down by Device, Gender, Content Area.”

John Anyasor posts “20 Mobile Experts for Your Marketing Needs” at UpCity.

KISSmetrics posts an “Infographic: Email Marketing is Changing – The Rise of Mobile and Triggered Emails.”

Lee Odden posts “Content Marketing World 2013 Wrap-Up – TopRank Style” at TopRank.

Pawan Deshpande discusses “Content Curation: 6 Strategies to Add Value With Your Own Commentary” at Content Marketing Institute.

Rebecca Toth discusses “Content Quality vs. Quantity: Is There a Clear Winner?” at CMS Wire.

Reporting on a Hacker News thread, Barry Schwartz reports “Google: Higher Quality Content Might Not Be More Useful Content” at Search Engine Roundtable.

Carla Rover interview Bing’s Duane Forrester with “The Evangelists: Bing on Content” at eMarketing Association.

Neicole Crepeau posts “How to Create Living Content to Boost Brand Reputation and Visibility” at Convince & Convert.

Michael Brito posts “Extra Gum: A Lesson in Effective Brand Storytelling But…” at Newsroom CMO.

Jeff Bullas discusses “How Reviews Your Online Reputation” at his blog.

Citing a new survey by Skyword, Amy Gesenhues reports “46% Of Marketers Have Content Marketing Strategy, Only 25% Track Social Media Results” at Marketing Land.

Courtney Ramirez discusses “Adapting to visual content: 3 musts for the SEO copywriter” at SEO Copywriting.

Shanna Mallon posts “Visual Content: How Starbucks Uses Instagram” at Spin Sucks.

Corey Eridon reports “Pinterest Announces Rich Pins for Articles” at HubSpot.

Brafton Editorial reports “Most outsourced content? Videos and graphics [stats].”

Thibaut Dehem posts “The Ultimate Go-To Guide to Choosing Your Video Format and Design Style” at ReelSEO.

David Moth shares “Six creative examples of product videos to inspire your own efforts” at Econsultancy.

Heather Lloyd-Martin posts “Does your SEO copy leverage the rule of three?” at SEO Copywriting.

Laura Crest discusses “The Resurrection of Content Mills in the Post-Panda Era” at Top Shelf Copy.

Seth Godin continues his Q & A series with “Poke the Box vs. meh” at his blog.


(John Hall lists a number of great conferences for online marketers, businesses, and entrepreneurs at Forbes).


SEO & Search

Danny Sullivan reports “Post-PRISM, Google Confirms Quietly Moving To Make All Searches Secure, Except For Ad Clicks” at Search Engine Land.

In a special Whiteboard Tuesday presentation, Rand Fishkin addresses “When Keyword (not provided) is 100 Percent of Organic Referrals, What Should Marketers Do?” at Moz.

Thom Craver posts “Not Provided is Not the End of the World” at his blog.

Josh Patrice posts “A Day in the Life or: How I Learned to Stop Worrying and Love (not provided)” at Portent.

Rudd Hein posts “What Google’s Keyword Data Grab Means – And Five Ways Around It” at Search Engine People.

Michelle Noonan posts “Not Provided Keywords – SEO Reporting Without Keyword Data” at SEER Interactive.

Graham Charlton posts “Google’s keyword data apocalypse: the experts’ view” at Econsultancy.

Daniel Burstein posts the latest MarketingSherpa research chart on “How dependent are your fellow marketers on organic search?”

David Harry discusses “How Search Engines Rank Web Pages” at Search Engine Watch.

Eric Enge discusses “Direct Measurement of Google Plus Impact on Search Rankings” at the Stone Temple Blog.

Bill Hartzer posts “Do Google +1s and Shares Help Search Engine Rankings?” at his site.

Stoney deGeyter discusses “4 Ways To Avoid An SEO Disaster Of Monumental Proportions” at Search Engine Land.

Barry Schwartz reports “Google: Don’t Pay The Link Mobster For Link Removals, Just Disavow Them” at Search Engine Roundtable.

John Doherty posts “Building Your Marketing Funnel with Google Analytics” at Moz.

Jennifer Slegg posts “Google Trends Adds Trending Charts, 30 Days of Hot Searches” at Search Engine Watch.

Moz’s Dr. Peter J. Meyers and Denis Pinsky co-author “Deep Dive Into In-Depth Articles – Google’s Ultimate Evergreen” at Forbes.

Richard Kirk posts “Mobile & Table Click Curves Confirm: Your Site is Either Page 1 or Nowhere” at Search Engine Watch.

Greg Sterling reports “Study: 61 Percent of Mobile Callers Ready To Convert” at Search Engine Land.

Mark Traphagen posts “Google Authorship Troubleshooting: Article Attributed to Wrong Author” at Moz.

The team of Level 343 discusses building authority and relevance with “Effective Keyword List” at Level 343.

Eric Covino discusses “How To Think About Your Next SEO Project” at SEO Book.

Jayson DeMers discusses “How to Integrate Social Media With Your SEO Campaign” at The Huffington Post.

Brian Massey posts “Is Your Site Foreign To Visitors? How To Present A Tourist-Friendly Experience” at Marketing Land.

Greg Sterling reports “Study: Google Reviews Determine Local Carousel Rankings” at Search Engine Land.


  • SMX East 2013 returns to New York City, October 1st thru the 3rd.
  • PubCon Las Vegas 2013 is on for October 22nd thru the 25thEarly bird savings of $400 thru October 20th!


Social Media Marketing

Frederic Lardinois reports “YouTube Announces A New Commenting System, Powered By Google+, With Threaded, Ranked And Private Conversations” at TechCrunch.

Nicolette Beard posts “How Does B2B Marketing Work on Google Plus? 4 Top B2B Tech Company Examples” at TopRank.

Chris Taylor discusses “Why Google Plus Is The One to Watch” at Social Media Today.

Venu Satuluri reports Twitter recommends accounts and tweets in notifications based on @MagicRecs algorithms with “Stay in the know” at Twitter Blogs.

Belle Beth Cooper discusses “The surprising history of Twitter’s hashtag and 4 ways to get the most out of them” at The Buffer Blog.

Ritika Puri posts “Content Rescues Brands From The Edge Of Disaster” at The Content Strategist.

Sara Lingafelter posts “Are Social Fails Good Business?” at Portent.

Gini Dietrich discusses “Social Media Policy: When Are Your Own Opinions Not Okay?” at Spin Sucks.

Kim Lachance Shandrow posts “10 Questions to Ask When Creating a Social-Media Marketing Plan” at Entrepreneur.

Jay Baer interviews Flip the Funnel author Joseph Jaffe via podcast with “The Magic of Ignorance: Knowing What You Don’t Know” at Convince & Convert.

Danny Brown discusses “Why MyPeerIndex is a Major Step Forward for Social Scoring.”

Raymond Morin posts “Social Media Influencers or Ambassadors? How to Identify Them” at Maximize Social Business.

Carla Marshall posts “Exlusive: Dailymotion Launches Matchbox Curation Tool For Publishers” at ReelSEO.

Lee Odden shares his presentation on “How to Integrate Search, Social Media & Content Marketing” at via TopRank on SlideShare.


(For an all-in-one listing and description of social media, content & inbound marketing events, check out Neal Schaffer’s “The 12 Best Social Media Conferences to Attend in 2013” at Social Media Today.)

photo thanks to thierry ehrmann (Abode of Chaos)

Sale! Save 25% on the SEO Copywriting Certification training through September 30th with code SEPTEMBER


SEO content marketing roundup, week ending September 18th

This week's online news features mobile, video, site design, and Twitter.In this week’s latest and greatest online marketing news, content marketers discuss mobile, video and email marketing; SEO and search pros discuss design features affecting SEO, recovering from Google slaps, correlation studies, as well as link building and analytics; meanwhile, the social media community discusses Twitter, Facebook’s video ad plans, blogging, and meaningful marketing metrics.

Enjoy this week’s picks!

Content Marketing

David Cohen discusses “How to Perform an Opportunity Analysis to Avoid Sloppy Marketing Strategies” at SEER Interactive.

MarketingSherpa’s weekly research chart features “Tactics that are seeing a budget increase (and decrease)” in 2014.

Jon Ball details “A 3-step outreach strategy for (new) SEO content creators” at SEO Copywriting.

Virginia Nussey posts “Engagement Objects Idea Generator for Content Marketing” at Bruce Clay, Inc..

Marcus Sheridan discusses “Why Nothing Great Happens with Content Marketing at Less than 10 Hours Per Week” at The Sales Lion.

Mike Tekula posts “Your Brand Must Stand For Something: Vision and Values in Content Marketing” at distilled.

Harry Gardiner discusses “The Evolution Of Language And What It Means For Content Marketing” at Koozai.

Wissam Dandan discusses “Mapping Content to the Buying Cycle” at LEBSEO DESIGN.

Adria Saracino posts “Build a Better Buyer Persona: 5 Creative Data Sourcing Ideas” at Content Marketing Institute.

Ken Lyons discusses “How to Increase the Profitability of Your Content” at Search Engine Watch.

Reporting from Content Marketing World, Katie Bresnahan posts “Content 20/20 – Jonathan Mildenhall on Coco Cola’s Content Strategy” at TopRank.

Mike Huber posts a video Q & A on “What Strategy is Best: More Links or More Content?” at Vertical Measures.

Michael Weissman discusses “Why Brand Managers Fail (and How to Get Back in the Driving Seat)” at Danny Brown’s blog.

Kerry O’Shea Gorgone posts her podcast interview, “Create Contagious Content: Author Jonah Berger Talks to Marketing Smarts” at MarketingProfs.

Andy Crestodina and Gini Dietrich co-author “The ABCs of Marketing Jargon” at Spin Sucks.

Amy C. Teeple discusses website content with “Move past the hype” at SEO Copywriting.

Lara Albert discusses “4 Ways Analytics Are Changing Mobile Customer Engagement” at Target Marketing.

Meghan Keaney Anderson discusses “What Mobile Buyers Are REALLY Doing on Your Website” at HubSpot.

Citing Ooyala’s latest 2013 Q2 Global Video Index report, Carla Marshall posts “Online Video Consumption Continues To Grow: Mobile, Table Use Booms” at ReelSEO.

Jake Larsen posts “The Truth About Viral Videos That Nobody’s Talking About” at iMedia Connection.

Reporting from SES San Francisco, Megan Demarais posts “Atone For Your Email Sins: 11 Quick Tips To Edify & Enlighten…” at aimClear.

Nicolette Beard discusses “How to Use Email Marketing to Engage & Convert Customers” at TopRank.

Jon Miller posts “Here’s How to Maintain Your Email Marketing List for Engagement and Better Deliverability” at Marketo.

Nathaniel Mott posts “Chat’s influence on email extends to the desktop with Unibox” at PandoDaily.

Chris Kilbourn posts “38 Ways Ecommerce Sites can Grab the Upcoming Holidays by the Horns” at KISSmetrics.

Seth Godin continues his Q & A series with “Linchpin: Will they miss you?” at his blog.


(John Hall lists a number of great conferences for online marketers, businesses, and entrepreneurs at Forbes).


SEO & Search

Barbara Starr discusses “10 Reasons Why Search Is In Vogue: Hot Trends In Semantic Search” at Search Engine Land.

Reporting from SES San Francisco, Jessica Lee posts “Recovering from Penalties, Penguin, and Panda” at Search Engine Watch.

Barry Schwartz posts “Google’s Matt Cutts On What To Do If Your Site Was Hit By Panda” at Search Engine Land.

Mark Ballard posts “Google Query Data Disappearing at an Unprecedented Rate, a Breakdown” at RKG Blog.

Jill Whalen discusses “How Your Site Architecture and Website Navigation Affect SEO” at High Rankings.

Andreas Pouros discusses “Infinite scroll: its impact on SEO and how to fix it” at Econsultancy.

Heather Lloyd-Martin posts “Your home page isn’t the (only) problem” at SEO Copywriting.

Eric Enge posts “Study Shows No Clear Evidence That Google+ Drives Ranking” at Search Engine Land.

Barry Adams posts “SEO Correlation Studies: Are We Looking At Them Wrong?” at State of Search.

Jason Acidre shares “12 Scalable Link-Building Tactics” at Moz.

Barry Schwartz reports “Google: Unlinked URLs Are A Source For Indexing New Content” at Search Engine Land.

Eric Ward posts “Is Google Putting Less Emphasis on Links as Part of Their Algorithm?” at Search Engine Watch.

Julie Joyce posts “When Looking For Links, How Can You Predict A Site’s Future?” at Search Engine Land.

Scott Brinker discusses “Marketing Metrics & Quantum Physics” at Marketing Land.

Katie Elizabeth posts “Busted: Six SEO Myths and Why You Shouldn’t Believe Them” at Level 343.

Kristi Hines discusses “How Google Analytics Dashboards Can Make Your Life Easier” at KISSmetrics.

Robert Miller posts “Google Just Upped the Digital Analytics Ante, Yet Again” at ClickZ.

Rob Walling discusses “7 Critical Questions For Analyzing SEO Keywords” at Raventools.

John Jantsch shares “8 Alternatives to Google Keyword Tool” at Duct Tape Marketing.

Citing Searchmetrics rankings report, Ayaz Nanji posts an infographic on “Search Ranking Factors 2013: What Does Google Look For?” at MarketingProfs.

Marlene Oliveira interviews Heather Lloyd-Martin with “SEO copywriting for nonprofits…” at Nonprofit MarCommunity.

Taylor Corrado discusses “6 Flaws Your Nonprofit’s Mobile Website Should Never Have” at HubSpot.

Peter DaVanzo discusses “Design Thinking For SEO” at SEO Book.

Kara Pernice posts “Designing Effective Carousels: Create a Fanciful Amusement, Not a House of Horrors” at Jakob Nielsen’s Alertbox.

Greg Sterling reports “Bing Gains New Logo, UI, Page Zero Links, Snapshot & Pole Position Answers” at Search Engine Land.

David Mihm posts “The 2013 Local Search Ecosystems (and a GetListed Upgrade) at Moz.

Barry Schwartz reports “Google AdWords Conversion Import Tracks Offline Sales” at Search Engine Roundtable.

Dimitri Konchin shares “Some Highly Important Information To Read Before Your PPC Campaign!” at Viral Mom.


  • SMX East 2013 returns to New York City, October 1st thru the 3rd.
  • PubCon Las Vegas 2013 is on for October 22nd thru the 25thEarly bird savings of $400 thru October 20th!


Social Media Marketing

Brian Solis posts “Twitter Files for IPO – What it means for users, investors, and social media.”

Matt McGee reports “Facebook Tests Auto-Play News Feed Videos, But Advertisers Have To Wait” at Marketing Land.

Bill Drolet posts “Will Video Ads Sink Facebook? Social Media Giant Faces User Backlash” at ReelSEO.

“Facebook Ad Changes” headlines Social Media Examiner’s weekly news.

Alex Kantrowitz reports “FTC Sets Sights on Native Advertising, But Outcome Unclear” at Ad Age.

Sarah Kessler discusses “4 Persuasion Tricks Facebook Uses To Keep You From Quitting” at Fast Company.

Scott Ayres discusses “5 Reasons Why Your Facebook Page for Business Needs Help” at Maximize Social Business.

Kristi Hines posts “32 Experts Share Their Best Blog Post Promotion Tips” at Kikolani.

Josh McCoy posts “To Blog, or Not to Blog” at Search Engine Watch.

Stephanie Sammons discusses “How to Build a LinkedIn Marketing Plan that Delivers Ongoing Results” at Social Media Examiner.

Jay Baer shares “7 Lessons From the Front Lines of the Social and Content Convergence” at Convince & Convert.

Gabriella Sannino discusses Twitter for international marketers with “How To Use Twitter in Social Media” at Level 343.

Jeff Bullas shares “10 Smart Tips for Creating, Marketing and Sharing Content on Twitter” at his blog

Ian Cleary shares “45 Social Media Tools and Tips to Improve Your Marketing” at Social Media Examiner.

Tom Pick discusses “Five Marketing Metrics that are Definitely NOT Worthless” at Webbiquity.

Stephen Monaco discusses “How to Draw Meaningful Conclusions from Social Media Metrics” at Convince & Convert.

Belle Beth Cooper posts “The 7 Biggest, Counterintuitive Social Media Mistakes You May be Making” at The Buffer Blog.

Steve Young shares “5 Clever Ways to Get Customer Reviews That Convert” at Crazy Egg.

Blake Jonathan Boldt posts “If you don’t establish your online reputation, who will?” at Trackur.


(For an all-in-one listing and description of social media, content & inbound marketing events, check out Neal Schaffer’s “The 12 Best Social Media Conferences to Attend in 2013” at Social Media Today.)

photo thanks to Seattle Municipal Archives

Sale! Save 25% on the SEO Copywriting Certification training through September 30th with code SEPTEMBER

SEO content marketing roundup, week ending September 11th

Branding, dark search, shrinking organic traffic and G+ authorship highlight this week's newsIn this week’s latest and greatest online marketing news, content marketers discuss branding and analytics for bloggers and publishers, SEO and search pros discuss dark search, strategy, and shrinking organic traffic, while social media marketers discuss searchable Twitter history, G+ embeds and automatic authorship.

Enjoy this week’s picks!

Content Marketing

Reporting from Content Marketing World, Mikal E. Belicove reports “Content Marketing Study Suggests Most Content Marketing Doesn’t Work” at Forbes.

Mitch Joel posts “What Keeps The Chief Marketing Officer Awake At Night? – Part 1” at Six Pixels of Separation.

Olivia Rose posts “Changes in Marketing Focus Require Revised Strategies” at Level 343.

Bill Faeth posts “What Exactly Does Google Consider High Quality Marketing Content?” at HubSpot.

iMediaConnection posts its “iMedia 25 -2013, Brands Redefining Content Marketing.”

Debbie Williams and Dechay Watts co-author “How Branded Content Can Make An Emotional Connection” at Content Marketing Institute.

Gini Dietrich posts “The Branding Marathon: How to Use the Web to Grow Your Business” at Spin Sucks.

Srinivas Rao shares “5 Keys to Building an Addictive Personal Brand” at Search Engine Journal.

Marc Simony discusses “The Successful Brand Steward” at Social Media Today.

Ben Elowitz posts “Brands Should Stop Trying to Be Publishers” at Ad Age.

Michelle Atagana posts “Publishers should focus on original content over reblogged news: TNW founder” at memeburn.

Chloe Della Costa discusses “The future of brands as content creators” at iMedia Connection.

Nicolette Beard shares “How to Use Crowdsourcing for Content Marketing Inspiration” at TopRank.

Discussing B2Bs, Courtney Ramirez posts “How Are Companies Actually Using Content Marketing” at Endurance Marketing.

Elisa Gabbert posts “Content Marketing for E-Commerce: 3 Great Examples” at WordStream.

Heidi Cohen discusses “The Future of Content Marketing” at her blog.

Danny Brown discusses “How To Use Google Analytics To Create Killer Content” at OPEN Forum.

Rebecca Bridge shares “The Big Content Real-Time Dashboard Template” at Portent.

Graham Charlton posts “10 useful custom Google Analytics reports and dashboards for publishers” at Econsultancy.

Amy Teeple posts “Bored? Here’s how you can spice up your SEO content” at SEO Copywriting.

Andrew Davis posts “How to Win at Content by Targeting a Niche” at Convince & Convert.

Seth Godin continues his Q & A series with “All Marketers… and the challenge of telling the right story” at his blog.

Demian Farnworth discusses “The 5 Stages of Writing Irresistible Landing Page Copy” at Copyblogger.

Oli Gardner shares “666 Fresh Conversion Rate Optimization Tips…” that he personally read and curated at Unbounce.


(John Hall lists a number of great conferences for online marketers, businesses, and entrepreneurs at Forbes).


SEO & Search

Danny Sullivan discusses “Google’s Plan To Withhold Search Data & Create New Advertisers” at Search Engine Land.

Jennifer Slegg posts “Thin Content With Little or No Added Value Manual Action: Google on How to Fix It” at Search Engine Watch.

Citing a recent Google Webmaster Help (Matt Cutts’) video, Barry Schwartz posts “Google’s Matt Cutts: Nofollow Links Won’t Hurt You Unless You Are Spamming At A Huge Scale” at Search Engine Land.

Bruce Clay shares his “…Knowledge Graph SEO Strategy: 2-Part Approach” with a video post at Search Engine Journal.

Heather Lloyd-Martin posts “Yes, you do need an SEO copywriting strategy. Here’s why.” at SEO Copywriting.

Doc Sheldon posts “SEO Packages: Buyer Beware” at Search Engine Watch.

Tom Pick posts “Search Traffic Declining? You’re Not Alone (and What to Do About It)” at Webbiquity.

Ruth Burr posts “Using Google Keyword Planner (and Other Tools Instead) for Keyword Volume” at Moz.

Bill Slawski discusses “How Google May Reform Queries Based on Co-Occurrence in Query Sessions” at SEO by the Sea.

Avinash Kaushik discusses “Google Analytics Visitor Segmentation: Users, Sequences, Cohorts!” at Occam’s Razor.

Sam McRoberts posts “The Evolution of SEO Metrics” at Search Engine Journal.

Michael Gray discusses “How to Speed Up Your WordPress Website” at Graywolf’s SEO Blog.

Rebecca Murtagh posts “It’s Time to Update the Definition of a Website” at Search Engine Watch.

Janet Driscoll Miller discusses “How to Recover When Your Content Is Stolen” at Search Engine Land.

Derek Cromwell discusses Google penalty recovery with “How Google made me despise goats & press releases in one day” at SEO Copywriting.

Eric Ward discusses “Changing Course In The New Linking World” at Search Engine Land.

Paddy Moogan discusses “Metrics that Drive High Quality Link building” at State of Search.

Paul Bruemmer interviews semantic strategist Barbara Starr with “Future SEO: String Entity Optimization” at Search Engine Land.

Michael Martinez discusses “Technical SEO Skills for 2013 and 2014” at SEO Theory.

Sourcing SearchMetric’s SEO Ranking Factors 2013 report, Brad Kuenn posts “Content Forecast: On-Page Factors for Better Rankings” at Vertical Measures.

Chris Darabi posts “How to Regain Lost Traffic with These Remarketing Strategies” at KISSmetrics.

Frank Isca discusses “How to Get More Insight Into Your Encrypted Keyword Traffic” at HubSpot.

Himanshu Sharma discusses “How to report Organic Keywords Performance in the world of ‘Not Provided’” at Web Analytics World.

Chris Liversidge posts “SEO Reporting To Shift Your Bottom Line” at Search Engine Land.

Aaron Wall interviews Jim Boykin at SEO Book.

Barry Schwartz reports “Bing Test Deep Links Within Search Box Results” at Search Engine Land.

Carla Marshall reports “Bing Video Search Gets Fancy New Features For A Better User Experience” at ReelSEO.

Daniel Burstein posts “Marketing Research Chart: Mobile search marketing tactics” at MarketingSherpa.

Sherwood Pengel discusses “Measurement in the Evolving App Environment” at comScore.

Discussing local search, Matt McGee posts “As Menu Search Expands, is MSO Far Behind?” at Small Business Search Marketing.

Jason Tabeling discusses “2 Reasons to Love the New Google AdWords Paid & Organic Report” at Search Engine Watch.



Social Media Marketing

“Searchable History of All Tweets” headlines Social Media Examiner’s weekly news.

Josh Constine reports “Your Facebook Posts, Gift-Wrapped In Identity, Will Soon Be Given To Marketers” at TechCrunch.

Reporting from TechCrunch Disrupt, Greg Finn posts “Embedded Posts & Automatic Authorship Attribution Arrive On Google+” at Marketing Land.

Merry Morud shares “Essential Tips for Facebook’s New News Feed Ad Unit” at Search Engine Watch.

Greg Sterling reports “Instagram Ads Coming, Seeks To Avoid Facebook’s Missteps” at Marketing Land.

Kristi Hines posts “Find Which Social Media Links Perform Best in Google Analytics with UTM Parameters” at KISSmetrics.

Belle Beth Cooper shares “From Ideas to Traffic results: How we run a blog with 700,000 readers per month” at The Buffer Blog.

Ann Smarty shares “3 Ways to Quickly Create Awesome Media Content to Beautify Your Blog Posts” at Search Engine People.

John Anyasor shares “Top 20 Twitter Tactics for SMBs” at UpCity.

Mark Schaefer posts “Social media and the forgotten business opportunity” at {grow}.

Justin Ellis reports “Storify sold to Livefyre in a merging of social curation tools” at Nieman Journalism Lab.

Jennifer Horowitz discusses “What You Can Do Today To Tap Into More Holiday Shopping Traffic This Year” at Level 343.

eMarketer reports “Omnichannel Is the Key for the 2013 Holiday Season.”

Donna Davis posts “A TV News Reporter’s Guide to Creating Interesting Videos Quickly” at ReelSEO.

Debbie Hemley shares “26 Tips for Using Instagram for Business” at Social Media Examiner.

John Rampton posts “Pinterest Marketing Tips: What You Can Learn From 20 Big Brands” at Entrepreneur.


(For an all-in-one listing and description of social media, content & inbound marketing events, check out Neal Schaffer’s “The 12 Best Social Media Conferences to Attend in 2013” at Social Media Today.)

photo thanks to Thomas & Dianne Jones (FreeWine)

Sale! Offering a 25% discount on the SEO Copywriting Certification training through September 30th with code SEPTEMBER


SEO content marketing roundup, week ending September 4th

SEO and search industry challenges headline this week's online marketing newsIn this week’s latest and greatest online marketing news, content marketers discuss website design and what constitutes “great” content, SEO and search pros opine on their profession’s greatest challenges, and social media marketers discuss community building and hashtags.

Enjoy this week’s picks!

Content Marketing

Lee Odden discusses “The Role of KPIs, Marketing Goals & Business Objectives in Online Marketing” at TopRank.

Danny Brown discusses “Why Thinking About Traffic is the Scourge of Great Content.”

Chris Atkinson posts “The Video Metrics That Matter. Hint: It’s Not Views” (video) at ReelSEO.

James Perrin posts “Have Google Made The Content Landscape Better Or Worse?” at Koozai.

Matt Gratt posts “How to Build Your Content Promotion & Link Building Opportunity List” at the BuzzStream Blog.

Kumail Hemani posts “Interview of Dana Lookadoo, An Internet Marketing Specialist!” at his blog.

Syed Balkini shares “10 Must Have WordPress Plugins of 2013 Every Blogger Should Know About” at Jeff Bullas’s Blog.

Hamish McKenzie posts “News sites are looking more like tablet apps every day, and that’s a good thing” at PandoDaily.

Kimberly Krause Berg discusses “Why Websites Don’t Work” at Internet Marketing Ninjas.

Jennifer Horowitz shares “23 Tips To Improve Your Bounce Rate” at Level 343.

Mike Volpe posts “Three Deadly Reasons Most Websites Fail” at MarketingProfs.

Roger Dooley discusses website redesign with “Don’t Redesign Your Elevator!” at Neuromarketing.

Citing a recent report by Yesmail Interactive, Ayaz Nanji posts “Mobile Email Benchmarks and Trends by Industry” at MarketingProfs.

Lee Odden posts “Content Marketing As A Useful, Meaningful Experience. Anything Else Is Just Noise” at TopRank.


(John Hall lists a number of great conferences for online marketers, businesses, and entrepreneurs at Forbes).


SEO & Search

Barry Schwartz posts the “September 2013 Google Webmaster Report” at Search Engine Roundtable.

Danny Dover posts (“the brand-new version”) of “The Web Developer’s SEO Cheat Sheet 2.0”, available as a free download, at Moz.

Chris Crum reports “AdWords Keyword Tool Is No More, Enter Keyword Planner” at WebProNews.

Michael Martinez discusses “Basic SEO Rules Everyone Forgot” at SEO Theory.

Gianluca Fiorelli posts “SEO in the Personalization Age” at Moz.

Doc Sheldon asks SEO experts “What do you believe is the single greatest challenge facing SEOs today?” at Intrinsic Value SEO.

Trond Lyngbo discusses “6 SEO Challenges Every Business Owner & Marketer Must Contend With In 2014” at Search Engine Land.

Barry Schwartz posts “Is PageRank Finally Dead? It Seems To Be, At Least In The Google Toolbar” at Search Engine Land.

Bharati Ahuja reports “Google Wants Feedback About Small But High-Quality Websites That Could Do Better In Search Results” at WebPro Technologies.

Will Critchlow discusses “The Future of User Behavior” (Whiteboard Friday) at Moz.

Mary Bowling discusses “How to create unique SEO content for location pages” at SEO Copywriting.

John Britsios discusses “Building a Solid Index Presence by Optimizing your Crawl Budget” at AlgoHunters.

Jon Ball posts “Link Building 101: How to Conduct a Backlink Analysis” at Search Engine Watch.

Kaila Strong posts “Startup Tip: How to Attract Inbound Links to Your Site Naturally” at the Blog.

Citing a recent Matt Cutts’ (Google WebmasterHelp) video, Barry Schwartz reports “Google Gets 5,000 Reconsideration Requests Per Week” at Search Engine Land.

George Freitag shares “The Blogger Dashboard: Google Analytics for Writers” at Portent.

Eric Enge posts “Has Google’s Author Rank Arrived?” at Copyblogger.

Warren Lee discusses “SEO Ambiguity & Pattern Recognition” at Search Engine Land.



Social Media Marketing

Citing a report by Reuters, Amy Gesenhues posts “Facebook May Expand Use Of Facial Recognition To Billion+ Public User Profile Pictures” at Marketing Land.

“Facebook Allows Contests Without Apps” headlines Social Media Examiner’s weekly news.

Brian Solis posts “Will Twitter’s New Conversations Hinder or Spark Conversations?”

Annie Wallace posts “How To Engage Your Community With Hashtags?” at Social Media Revolver.

Ann Smarty discusses “Wrong Ways To Use Hashtags” at SEO Chat.

Danny Brown’s Sunday Share features Rebelmouse’s “How to Build and Showcase Your Community.”


(For an all-in-one listing and description of social media, content & inbound marketing events, check out Neal Schaffer’s “The 12 Best Social Media Conferences to Attend in 2013” at Social Media Today.)


photo thanks to|governmentlists

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SEO content marketing roundup, week ending August 28th

This week's online marketing news features discussion about the internet's future.In this week’s latest and greatest online marketing news, content marketers discuss strategy, conversions, and email marketing, SEO and search pros discuss the changing nature and the future of their industry, while the social media community discusses LinkedIn’s changes, video marketing, and social strategies for business.

Enjoy this week’s picks!

Content Marketing

Ian Lurie posts “The Humungous Guide to Content Strategy” (and in only 652 steps) at Portent.

Dani Fankhause posts “Press Releases Are Over, And Bad Tech Jargon’s Next: Q & A With Elinor Mills” at The Content Strategist.

Danny Brown discusses “Why Context Marketing Should Already Be Happening” at his blog.

Dela Quist posts “Google Is Rewriting the Rules of Email Marketing in Its War With Facebook. What Can Marketers Do?” at MarketingProfs.

Marketing Sherpa’s weekly research chart looks at “How do marketers perceive the ROI of email marketing?”

Robert Rose discusses “Why Native Advertising Is Neither” at Content Marketing Institute.

Kathryn Aragon posts “No More Guesswork: 5 Website Formats Proven to Get Results” at The Daily Egg.

Seth Godin posts “Great design = getting people to do what you want” at his blog.

It’s about sales pages’ performance with conversions with “Conversions optimization: Does your sales copy sing?” at SEO Copywriting.

In part 2 of a 4-part series, Sean Ellis posts “How to Uncover Confusion in Your Conversion Funnel” at MarketingProfs.

Andrew Lipsman shares “5 Things Every Marketer Should Know About Mobile Commerce” at comScore, Inc.

John McDermott posts “Study: Consumers More Likely to Shop On Mobile Than PCs” (“More Than a Third of Visits to Top E-Commerce Sites Come Exclusively From Mobile”) at Ad Age.

Nathan Richter posts “’Tis the Season to Get Ready for Your Busiest Time of Year” at ClickZ.

Iain Robson discusses “How to add value to your readers” at Marketing Your Farm.

Marcus Sheridan posts “HubSpot’s Huge Shift and What It Means for the Future of Inbound ‘Marketing’” at The Sales Lion.


(John Hall lists a number of great conferences for online marketers, businesses, and entrepreneurs at Forbes).


SEO & Search

Michael Martinez discusses “How to Reboot Search Engine Optimization for 2013 and Beyond” at SEO Theory.

Ned Poulter posts “SEO in 2013: Do’s and Don’t Do’s” at State of Search.

Gabriella Sannino and Doc Sheldon talk with Bill Slawski about “The Internet, Present and Future” with a Level Headed Marketing video post at Instrinsic Value SEO.

Hit with an “unnatural links” penalty? Barry Schwartz reports “Google: Short & Basic Reconsideration Requests Won’t Do It” at Search Engine Roundtable.

Aaron Wall posts “Winning Strategies to Lose Money With Infographics” at SEO Book.

Temple Stark posts “Going in Depth to Define and Apply Co-Citation” at Vertical Measures.

Simon Penson discusses “A Great Strategy to Create In-Depth Evergreen Content” at Search Engine Watch.

Tom Anthony posts “From Keywords to Contexts: the New Query Model” at Moz.

Sean Carlos posts “Improve Search Engine Recognition in Google Universal Analytics” at Antezeta.

Peter DaVanzo discusses “The Benefits Of Thinking Like Google” (and the high-risk SEO strategy of following Google’s guidelines) at SEO Book.

Shaun Anderson asks “What Does Google Mean By A Level Playing Field?” at Hobo Internet Marketing.

Citing a study by, Matt McGee reports “Google Dwarfs Bing & Yahoo As Traffic Source For Major News Sites” at Search Engine Land.

Grant Simmons shares “Ten Tips to the Top of Google” at Search Engine Watch.

Dr. Pete Meyers posts “The Day the Knowledge Graph Exploded (+50.4%)” at Moz.

Ann Smarty discusses how Google implements nofollow links within Google Plus with “A Look into Google Plus Link Graph and Flow” at Internet Marketing Ninjas.

Gabriella Sannino discusses what SEO consultation is (and is not) with “An SEO Strategy With a Bite” at Level 343.

Courtney Ramirez discusses “Handling your copywriting client’s feedback: 5 do’s and don’ts” at SEO Copywriting.

Stephanie Lund discusses “Why You’ll Agree to Disagree with Your SEO… and That’s OK” at Portent.

Eric Enge posts “Content Curation & SEO: A Bad Match?” at Search Engine Watch.

Brafton Editorial posts “Slow sites lose ground in SERPs.”

Bill Slawski discusses “Relationships between Search Entities” at SEO by the Sea.

Kristi Hines posts “Going Beyond Standard Reporting with Google Analytics, Filters, Segments, Reports, and Dashboards” at KISSmetrics.

Carrie Hill posts “Google Analytics Email Marketing Dashboard For Beginners” at Marketing Land.

Guillaume Bouchard posts “From Keyword Strings to ‘Things’: Some New Tidbits on Google Authorship” at Search Engine Watch.

Marianne Sweeny posts “Get Out Your Hand Sanitizer: The SEO You’ve Come to Love is No More” at Portent.

Matt Southern posts “Bing Describes 7 Ways They Are Better Than Google For Image Searches” at Search Engine Journal.

Richard Marriott collects “Kick Ass Local SEO Strategies from Around the World” at Clambr.

David Mihm posts “Comparing the Google+ and Google Places Page Management Interfaces” at Moz.

Amanda Sides discusses “What the New AdWords Quality Score Updates Mean for You” at Search Marketing Sage.

Dan Friedman posts “Analyze and optimize your search footprint with the new paid & organic report” at Google’s Inside AdWords.



Social Media Marketing

eMarketer reports “Changes at LinkedIn Create New Marketing Opportunities.”

“LinkedIn Groups Get Makeover” headlines Social Media Examiner’s weekly news.

Kurt Wagner reports “Facebook Updates News Feed to Feature More ‘High Quality’ Content” at Mashable.

Nicolette Beard discusses “How Top Consumer Brands are Successfully Using Google+” at TopRank.

Chris Atkinson reports “ComScore Releases July 2013 Online Video Rankings” at ReelSEO.

Brian Solis discusses “The Seven Success Factors Of A Social Business Strategy.”

Jeff Bullas shares “10 Social Media Facts, Figures and Statistics You Need to Know” at his blog.

Tom Pick posts “What are the Best Social Networks for B2B Marketing? (Research)” at Webbiquity.

Heidi Cohen discusses “How to Achieve Social Media Acquisition Success.”

Mark Kelley posts “New Research: Do Pictures of People Increase Facebook Engagement?” at Convince & Convert.

Michael Stelzner interviews online video marketing expert Gideon Shalwick on “YouTube Success: How to Create a Successful YouTube Channel” via podcast at Social Media Examiner.

Greg Jarboe posts “Just the Facts, Ma’am, About MixBit, Instagram and Vine” at ReelSEO.

Jonathan Crossfield discusses “How Social Media Content Tools Can Work for Your Sharing Strategy” at Content Marketing Institute.

Tammy Kahn Fennell post “5 Social Productivity Hacks For The Workplace” at Maximize Social Business.


(For an all-in-one listing and description of social media, content & inbound marketing events, check out Neal Schaffer’s “The 12 Best Social Media Conferences to Attend in 2013” at Social Media Today.)

image thanks to Anomalous Productions (Courtney)

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Conversions optimization: Does your sales copy sing?

This week's SEO content challenge is conversions optimization with sales contentLast week, we discussed whether your home page was doing its job. If it is, then your site visitors are clicking through to your sales pages.

So today the question is: how are your sales pages performing? Are you seeing the conversions you want?

If you’re selling products, how do your product descriptions read? Are they targeted to your market with the appropriate tone and feel? Are they highly descriptive? Or are they generic, abbreviated blurbs?

Neglecting to flesh out your product descriptions could be costing you customers.

Beyond product and service descriptions, how does your sales copy read overall? Is it so laden with keyphrases that it’s difficult to read? Are your keyphrases still relevant?

Is your call to action prominently displayed?

Does your sales content sing with specific benefits? Or does it simply list your product or service features?

This week’s SEO content challenge: Review your sales pages. Check your analytics, and look at bounce rates.

Then seek out every opportunity to improve your sales copy, and watch your conversions take off!

image thanks to Cea

Not sure what to do with your SEO content – just know that something needs to be done? Check into my low-cost SEO content review service!





SEO content marketing roundup, week ending August 21st

In this week's online marketing news, the internet becomes ever more monetized and mobile dominates.This week’s latest and greatest online marketing news finds the internet inching ever closer to complete monetization.

Content marketers discuss spending and conversion priorities, and how to accomplish more with less. The SEO and search community discusses the commercialization of the internet and Google’s monetary chokehold on the industry. Meanwhile, social media marketers note that they too have to pay to play anymore, if they’re to effectively compete.

Other highlights include a lively discussion among SEO and search professionals about the relationship between social signals (specifically Google +1 votes) and search rankings – with Matt Cutts weighing in – as well as the continued trend towards mobile dominance in content, search, and social media marketing.

And Happy 10th Birthday, SEMPO!

Enjoy this week’s picks! They’re free.

Content Marketing

Lee Odden discusses “The Future of Content on the Search and Social Web” at TopRank.

Referring to B2B marketers, Kate Maddox posts “Budgeting for 2014: Technology, content and social to be top spending areas” at BtoB.

Citing data from a BrightEdge Mobile Share report, Jessica Lee reports “Mobile Traffic Up 125% but Conversions Lag Behind Desktop” at Search Engine Watch.

It’s all about capturing and funneling web traffic for conversions with “Is your home page doing its job?” at SEO Copywriting.

Jim Sterne discusses “Conversion Optimization Prioritization” at ClickZ.

Luke Clum posts “The Dangers of Dark Patterns” at distilled.

As part of his Q & A series, Seth Godin posts “Q & A: The 14 revolutionary trends and the Meatball Sundae.”

Matt Gratt posts “Making Big Content Work – 4 Experts Weigh In” at BuzzStream.

Jakob Nielsen discusses “Mobile Intranet Design” at his Alertbox.

Joshua Steimle posts “Online Marketing: When To Outsource, When To Do It In-House” at Forbes.

Michael Freeman discusses “Enabling Partners for Online Marketing Success” at Conductor.

Citing a recent eMarketer report, BundlePost reports “Companies With A Formal Content Strategy Nearly Double.”

Heidi Cohen posts “Are You Winging Content Marketing Strategy?”

Steve Ollington shares “Online Marketing Tips for Nonprofits” at Moz.

Mike Spear posts “Did You Make an Impact? How to Tell Your Nonprofit’s Story” at HubSpot.

iMedia Editors post “4 brands that made magic with small budgets” at iMediaConnection.

Joe Lazauskas posts “What One Thing Do The Best Brand Publishers Have In Common?” at Content Strategist.

J-P De Clerck posts “Thought leadership: content marketing and management at service” at Content Marketing Experience.

Gini Dietrich posts “Content Marketing: Get New Content Without Tons of Work” at Spin Sucks.

Neil Patel discusses “How to Create Marketing Copy… Without Actually Writing” at Quick Sprout.

Jayson DeMers discusses “5 Common Content Marketing Mistakes – And How to Fix Them” at Search Engine Journal.

Ginny Soskey posts “The Go-to Guide to Creating Email Newsletters People Actually Read” at HubSpot.

Olivia Rose shares “5 Easy to Use Tools to Effectively Find and Remove Stolen Content” at KISSmetrics.

Five of Heather Lloyd-Martin’s “freelance business smarts” posts are featured with “5 essential business survival lessons for the freelance SEO content writer” at SEO Copywriting.

Brian Furey shares “Portent’s Top 10 Posts of 2013 (So Far…) at Portent.

Lee Odden shares free access to his Content Marketing World 2013 eBook with “36 Content Marketers Who Rock…”  at TopRank.

Brittan Bright discusses “Overcoming Client Objections” (Whiteboard Friday) at Moz.

Veronica Siverd posts “Unlock the Potential of Your Most Valuable Customers: Encourage Loyalty”at SweetiQ.


(John Hall lists a number of great conferences for online marketers, businesses, and entrepreneurs at Forbes).


SEO & Search

Ian Lurie posts “Want to find new online customers? You’re gonna need new metrics” at The Hub.

Daniel Cristo posts “SEO’s: Time to Revolt Against Google?” at Search Engine Journal.

Gabriella Sannino and Doc Sheldon, as Level Headed Marketing, interview the SEO industry’s “Black Knight”, Ammon Johns, in part one of “Commercialization of the Internet” (video) at Level 343.

Ben Norman shares “3 steps to getting your in-depth articles ranked in Google search” at SEO Copywriting.

Rebecca Churt discusses “What Google’s ‘In-Depth Articles’ Algorithm Update Means For Your Content Strategy” at HubSpot.

In the first of a series on the subject, Jennifer Slegg posts “Google’s Pure Spam Manual Action: Matt Cutts on How to Fix it” at Search Engine Watch.

Cyrus Shepard posts “Amazing Correlation Between Google +1s and Higher Search Rankings’ at Moz. (Shepard updated his article, noting a Hacker News post by Matt Cutts) (below).

Citing a Hacker News post by Matt Cutts, Shaun Anderson posts a counter-argument to Shepard’s post (above) with “Matt Cutts Debunks Google Plus Votes as Important Ranking Factors” at Hobo Internet Marketing.

Barry Schwartz summarizes the Moz – Matt Cutts exchange with “Google’s Matt Cutts: Once Again, +1s Have No Direct Impact On Rankings” at Search Engine Land.

Dustin W. Stout shares his series of link-sharing experiments with “This Changes Everything: Social Signals, Your Website and Google+” at

Citing Stout’s post (above) and others, Steve Rayson posts “The Social Media Optimization (SMO) of SEO: 7 Key Steps” at Social Media Today.

Lenka Istvanova shares “18 Useful Social Media Tricks To Boost Your SEO potential” at Koozai.

Eric Enge discusses bringing distinction and value to search results themselves with “The Concept Of Sameness & Why It Should Matter” at Search Engine Land.

Michael Gray discusses “Why Simple Websites Will Always Lead to Better SEO” at Graywolf’s SEO Blog.

Kristine Schachinger reports on “5 New Website Vulnerabilities Straight from Black Hat & DEF CON” at Search Engine Watch.

Adam Connell shares “A Quick Guide To The Metrics and Quality Signals To Use When Link Prospecting” at Search Engine Journal.

In a follow-up to her post of a year ago, Julie Joyce posts “50+ More Things Every Link Builder Should Know” at Search Engine Land.

Ann Smarty posts “Types of Link Removal Requests and Where are We Heading?” at SEO Smarty.

Jennifer Van Iderstyne discusses “The 5 Stages of Google Update Grief” at Search Engine Watch.

Zach Bulygo shares “54 Google Analytics Resources – The 2013 Edition” at KISSmetrics.

Andre Alpar posts “Google AdWords Keyword Planner vs. Keyword Tool: SEO & PPC Feature Comparison” at Search Engine Watch.

Discussing Google’s Enhanced Campaigns and Account Managers, Martin MacDonald posts “#GoogleGate – Can you Trust Google?”

Elisa Gabbert discusses “Quality Score Hacks: 3 Sneaky Ways to Increase Your Quality Score” at WordStream.

Joseph Ruiz discusses “Search Marketing – How customer reviews make a difference” at Marketing Insights.

Tom Pick shares “Nine More Expert Guides to Local SEO” at Webbiquity.



Social Media Marketing

Marty Weintraub posts “The Great 2013 Social Media Buzz Kill, & How Early Adopters Dominate” at aimClear.

eMarketer reports “Mobile Gains Greater Share of Search, Display Spending” (“More digital spend shifts to mobile, especially in search”).

“Facebook Reveals Most Users Are Mobile” headlines Social Media Examiner’s weekly news.

Greg Finn reports “Your Facebook Post’s Lifespan May Be Shorter Than You Think, 50% Of Post Reach Is Achieved In 30 Minutes” at Marketing Land.

Gini Dietrich shares “Six Tips to Run the Branding Marathon” at AllBusiness Experts.

Michael Brito posts “The Socially Empowered Employee = Brand Journalist” at Your Brand.

Ryan Harris posts “Instagram Video vs Vine Video: Which Is Better For Your Brand?” at Search Engine Journal.

John Anyasor shares “20 Successful YouTube & Vimeo Channels for Local SMBs” at UpCity.

Chris Atkinson reports “ComScore Releases July 2013 Online Video Rankings” at ReelSEO.

Rebekah Radice posts “7 Point Checklist to Dominate Your Personal Brand Using Google Plus.”

Mary C. Long posts “When It’s Time To Hire A Digital Strategist, Beware Social Charlatans” at Social Media Today.

Heidi Cohen discusses social media ratings & reviews success with “7 Ways to Wow Prospects on Social Media.”

Elliot Morrow shares “5 Cool Apps to Save You from Social Media Overload” at Jeff Bullas’s Blog.

Andrew Beaujon posts “Twitter launches new ‘related headlines’ section on [embedded] tweets” at Poynter. [added]

Anum Hussain posts “10 Brands’ Twitter Marketing You Can’t Help But Love” at HubSpot.

Belle Beth Cooper shares “10 Surprising New Twitter Stats to Help You Reach More Followers” at The Buffer Blog.

Neal Schaffer posts “Professional LinkedIn Profile Tips: A Checklist of 17 Must-Have Items” at Maximize Social Business.


(For an all-in-one listing and description of social media, content & inbound marketing events, check out Neal Schaffer’s “The 12 Best Social Media Conferences to Attend in 2013” at Social Media Today.)

photo thanks to

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Is your home page doing its job?

Your home page should capture and covert prospects. Is it doing its job?When is the last time you really looked through your website pages?

I mean REALLY looked them over, with a critical eye?

It’s all too easy to “set and forget” them, thinking all is well. But is it?

Starting with your home page – you know, your online storefront and the one most indexed by the search engines… do you see it positioning well in the SERPs?

And more importantly, is it capturing web traffic and funneling visitors to your sites’ sales pages?

In short, is your home page doing its job?

Your home page will perform its work much better if isn’t laboring under content that’s all about you. Mission statement? No. Please.

You need to check your corporate ego at the door.

Do you find your home page languishing from too much verbage? Say, laden with wasted words to achieve some mythical ideal wordcount “for Google”? Stop it. Strive for an economy of words, always. If it can be said in 50 words rather than 500, do it. Be ruthless in your editing.

And please tell me this isn’t so – are you trying for an equally mythical keyword density in your content? Knock it off. Matt Cutts even said so – some time ago! It’s time to move past that. Let it go.

A killer home page resonates with your readers with content informed by a well-researched, sculpted customer persona. It will grab your readers’ attention and inspire them to dig deeper into your site.

Next week, we’ll talk a bit about how to optimize that content. But for now..

This week’s SEO content challenge: Make your home page the absolute best that it can be! Then try doing an A/B test to fine tune your revisions.

You may find yourself surprised at what a truly difficult assignment this is. But what a difference it will make for your site’s conversions!

Good luck, and please let me know how it goes – or how I can help!

photo thanks to nikcname

Does your website suffer from sluggish conversions? Let’s whip your SEO content into shape! Contact me today to see how I can help.