Viewing all posts by Tracy Mallette.

SEO Copywriting Top 10: July 16 to 22, 2014

niche market content strategy

Niche market? There’s a content strategy just for you!

You freelance SEO copywriters won’t want to miss this one!

In this week’s SEO Copywriting Top 10, there’s a guide to optimizing client websites, 140 websites that pay writers – and hot USP strategies!

You’ll also want to keep up with Google by reading the latest on author rank and how Hummingbird has impacted search so far.

AND …

Got an unfamiliar niche? Check out #8 for a content strategy that’s perfect for you!

There’s more copywriting greatness in there for ya, too, so enjoy!

1. Kristi Kellogg writes Google Authorship Photos Removed, Author Rank Ahead for Bruce Clay Blog.

2. Peter Da Vanzo writes Guide to Optimizing Client Sites 2014 for SEO Book.

3. Matthew Barby writes How Press Requests Can Be A Link Building Gold Mine for Search Engine Land.

4. Jennifer Roland writes 140 Websites That Pay Writers in 2014 for Make A Living Writing.

5. Mike Sansone writes 13 ½ Business Blogging Tips to Impress Readers and Skyrocket Sales for ConverStations.

6. Kevin Carlton writes 10 super simple strategies copywriters use to find a sizzling-hot USP for Write Online.

7. Gabriella Sannino writes Optimizing Your Content The Best SEO for Level 343.

8. Adrienne Erin writes How to Develop a Content Strategy for an Unfamiliar Niche for Search Engine People.

9. Ian Lurie writes 8 Simple But Powerful Landing Page Copywriting Tips for Unbounce.

10. Eric Enge writes Assessing Hummingbird’s Impact On Search — 10 Months Later for Search Engine Land.

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Creative Commons licensed photo thanks to Daniel Hanson.

SEO Copywriting Top 10: July 9 to 15, 2014

Delve into the psychology of anticipation in this week's SEO Copywriting Top 10.

Delve into the psychology of anticipation in this week’s SEO Copywriting Top 10.

There are a couple posts about the psychology of conversion for you this week.

Neil Patel shares some insights on anticipation while Nate Desmond gives you some psych tactics with case-study examples.

Ready to throw in the towel on your writing biz? David K. William helps you delve into your own mind to deal with thoughts of giving up your freelance writing career.

The anticipation must be killing you, so I’ll let you get to it! ;)

1. Mike Murray writes The Great Content Checklist: Tips, Tools, and Examples for Content Marketing Institute.

2. Heather Lloyd-Martin writes 9 (more) questions writers ask about SEO copywriting for SEO Copywriting.

3. Andy Crestodina writes 3 Myths About Duplicate Content for KISSmetrics.

4. Greg Gifford writes Everybody Needs Local SEO for Moz.

5. Kelsey Jones writes How Does Google Index Tweets? A Study by @StoneTemple for Search Engine Journal.

6. David K. William writes What do you do when you feel like giving up? for The Web Writer Spotlight.

7. Neil Patel writes The Psychology of Anticipation and What it Means for Your Conversions for Unbounce.

8. Aki Libo-on writes How to Be a Better SEO: An Interview With Benj Arriola for Search Engine Journal.

9. Nate Desmond writes 5 Psychological Principles of High Converting Websites for KISSmetrics.

10. Ronell Smith writes How To Go Where The Competition Isn’t And Win for ISOOSI Blog.

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Creative Commons licensed photo thanks to David J Laporte.

SEO Copywriting Top 10: July 2 to 8, 2014

search

This post is packed full of search!

There’s a whole lot about SEO in this week’s Top 10!

Ruth Burr Reedy tells you what you need to know to succeed in SEO today, and HubSpot gives you a gigantically awesome Google ranking factors infographic.

But there’s more! (Yes, I did just use that overused, persuasive copywriting line on you. Jokingly, though, because you’re one of us! Oh, and there also really is more.)

Builtvisible gives you a candidate’s perspective on landing an SEO gig, and Arnie Kuenn interviews Danny Sullivan on the state of search.

Go forth and enjoy all of this searchy goodness!

1. Henneke writes How to Woo Clients with Your Online Personality for Enchanting Marketing.

2. Amanda DiSilvestro writes Find Writing Opportunities the Unconventional Way for SEO Copywriting.

3. Carol Tice writes How to Get Over Your Paralyzing Article Writing Fears for Make A Living Writing.

4. Tamar Weiss writes 4 Steps to a B2B Content Marketing Strategy that Drives Revenue for Content Marketing Institute.

5. Ruth Burr Reedy writes Essential Skill Sets for the Modern SEO for ISOOSI Blog.

6. Sam Kusinitz writes An Exhaustive List of Google’s Ranking Factors [Infographic] for HubSpot.

7. Ben Davis writes The Natural History Museum online: a lesson in copywriting for Econsultancy.

8. Bridget Randolph writes How To Tap Into Social Norms to Build a Strong Brand for Moz.

9. Dani Mansfield writes Getting a job in SEO: A Candidate’s Perspective for Builtvisible.

10. Arnie Kuenn writes The Current State of Search: An Interview with Danny Sullivan for LinkedIn.

Stop wasting time searching for search news! Let us do it for you! Sign up for the SEO Copywriting Buzz newsletter now and get your time back.

Creative Commons licensed photo thanks to brewbooks.

SEO Copywriting Top 10: June 25 to July 1, 2014

Heather explains the benefits of getting out of your comfort zone - and leads by example!

Heather explains the benefits of getting out of your comfort zone – and leads by example!

Because it would be weird and unjust not to mention it, here’s a post on Google removing authorship photos from search. I don’t want to put one of these posts in the list, though, because that precious space is mostly for learning things. However, you should be aware of the change.

One cool thing to learn, now that Heather’s back from her month-long sojourn into the Grand Canyon, is to leave your comfort zone behind in order to grow. See how she did it in her post!

Also on the topic of personal growth, don’t miss Demian Farnworth’s piece on outsmarting obsolescence.

Enjoy!

1. Eric Covino writes SEO Insurance: Best Practices for Writing SEO Services Client Contracts for SEO Book.

2. Michael Gerard writes Outsourcing Content Creation: Agencies vs. Freelancers for Curata.

3. Barry Adams writes Google`s Road to Total Web Domination for State of Digital.

4. Heather Lloyd-Martin writes Climb out of your comfort zone! for SEO Copywriting.

5. Danielle Bachini writes Why You Must Be Blogging for SEO Success for Brick Marketing.

6. Demian Farnworth writes How to Outsmart Obsolescence for Medium.

7. Michele Linn writes The Basics of SEO for Successful Content Marketing for Content Marketing Institute.

8. Michael Stelzner writes Marketing You: How to Play to Your Unique Strengths for Social Media Examiner.

9. Rand Fishkin writes 8 Ways to Use Email Alerts to Boost SEO – Whiteboard Friday for Moz.

10. David Cheng writes How to Optimize Your Older Blog Content for Long Tail Conversion for Unbounce.

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Creative Commons licensed photo thanks to Aldon.

SEO Copywriting Top 10: June 18 to 24, 2014

free tool

This post is chock-full of free tools!
And, unlike security for this man’s building, we trust that you’ll use them wisely. :)

We’ve got a couple killer Hummingbird posts for you this week, and, because I know you love tools (the helpful marketing kind, not the obnoxious person kind), I’m giving you two posts from KISSmetrics chock-full of growth-hacking and SEO tools.

Seriously, can we get enough posts about tools that make our lives easier?

You’ll also discover how to produce more content without outsourcing, and, for any of you too-free-spirited freelancers (c’mon, you know who you are!); discover how to create a freelance writing schedule that keeps the dough rollin’ in.

1. Karon Thackston writes Are You Asking These Useless Questions about SEO Copywriting? for Marketing Words Blog.

2. Ilise Benun writes Freelance Copywriting Proposals: 10 Questions to Ask First & 4 Types to Write for SEO Copywriting.

3. Dan Shewan writes How Google Hummingbird Changed the Future of Search for WordStream.

4. Cyrus Shepard writes Feeding the Hummingbird: Structured Markup Isn’t the Only Way to Talk to Google for Moz.

5. Neil Patel writes Seven Free SEO Tools You Should Be Using for KISSmetrics.

6. Chloe Mason Gray writes 35 Growth Hacking Tools for Marketers Who Don’t Code for KISSmetrics.

7. Peter Herrnreiter writes The Psychology of Belonging: Why People Become Brand Fans for Marketing Profs.

8. Eric Enge writes How Content Quality Analysis Works With SEO for Search Engine Land.

9. Bryan Lovgren writes The Secret to Producing More Content (Without Outsourcing) for LinkedIn.

10. Lauren Carter writes How to create a freelance writing schedule that boosts your productivity for By Lauren Carter.

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Creative Commons licensed photo thanks to bark.

SEO Copywriting Top 10: June 11 to 17, 2014

Commenters as dumb as this person's other car make YOU look dumb! Read Roger Dooley's post for more.

Commenters as dumb as this person’s other car make YOU look dumb! Read Roger Dooley’s post for more.

We have a powerful mix of posts for you in this week’s SEO Copywriting Top 10.

Eliminate keyphrase conundrum with the AdWords Best Practices Center.

New to freelance writing or need to improve your business? Take charge, and charge right! Heather shares how.

Did you know that dumb comments on your blog make you look dumb? Yikes! Roger Dooley explains. Good thing we have such intelligent readers. ;)

Enjoy and have a great week!

1. Search Engine Land writes AdWords Best Practices Resource Center Opens for Digital Marketers.

2. Kevan Lee writes Feeling Uncomfortable: The Way to Create Amazing Content for Buffer Blog.

3. Eric Enge writes 3 Ways To Scale Your Content Marketing for Marketing Land.

4. Heather Lloyd-Martin writes How to charge for freelance copywriting services for SEO Copywriting.

5. Cyrus Shepard writes Feeding the Hummingbird: Structured Markup Isn’t the Only Way to Talk to Google for Moz.

6. Miranda Miller writes Google My Business: New Local/Social Dashboard for Business for WordStream.

7. Michele Linn writes A Guide to Creating Content in the Formats Your Audience Loves for Content Marketing Institute.

8. Cosette Jarrett writes 10 Things You Can Learn from Bad Copy for KISSmetrics.

9. Michael Stelzner writes Twitter Cards for Blogs: How to Set Them Up for Social Media Examiner.

10. Roger Dooley writes Dumb Comments by Others Make YOU Look Dumb for Neuromarketing.

PS: If you found any of these posts helpful, please share the list with others!

Impress clients and colleagues with your SEO in-the-know! Get all the latest industry tips and updates – sign up for the SEO Copywriting Buzz newsletter now!

Photo thanks to Halloween 20111031

SEO Copywriting Top 10: June 4 to 10, 2014

crush

Workload got ya feelin’ like this? Read the life-saving content marketing tips in this week’s Top 10. (Don’t worry. I was concerned, too, but that’s an elephant statue.) :)

Let’s face it, whether you’re a freelance copywriter or an in-house content creator, you’ve gotta do it all – and this group of posts may save your life! (OK, that’s a bit dramatic. They’ll just keep you from getting crushed under the weight of confusion-driven deadlines.)

This week brings a grand mix of copywriting, SEO and overall content marketing tactics.

Discover how to get clients begging to hire you, stellar examples of ecommerce copywriting, the latest on Google, Panda 4.0 and keywords, as well as content marketing growth hacks, magnetic email incentives – and more!

1. Carol Tice writes How to Get Freelance Writing Clients Begging to Hire You for Make A Living Writing.

2. Birgitte Rasine writes How to Write Through Duress for The Write Practice.

3. Bill Slawski writes How Google Might Identify Synonyms for Entities Using Anchor Text for SEO by the Sea.

4. Glenn Gabe writes More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding for Search Engine Watch.

5. Michele Linn writes The Complete Guide to Influencer Marketing: Strategies, Templates & Tools for Content Marketing Institute.

6. Nicole Kohler writes The Hidden Power of Nofollow Links for Moz.

7. Garrett Moon writes 9 Content Marketing Growth Hacks to Drive Traffic and Conversions for Unbounce.

8. Christopher Ratcliff writes Five evocative examples of ecommerce copywriting for Econsultancy.

9. Dorothy Wheeler writes How Does Competitive Intelligence Tie Into Search? for Search Engine Journal.

10. Michael Hyatt writes A Step-by-Step Guide for Creating a Magnetic Email Incentive for Michael Hyatt.

We’re giving away Heather’s SEO Copywriting Certification course while she’s on vacation! OK, it’s not free, but save $150 until June 17 with the code CATSAWAY! Hurry!

Photo thanks to peasap

SEO Copywriting Top 10: May 28 to June 3, 2014

No Google Penguin updateWas that a penguin you just saw?

Major traffic changes to sites hit by the Google Penguin link-spamming update had some SEOs crying Penguin.

The ever-on-top-of-it Google update guru Barry Schwartz found out otherwise straight from the search giant’s mouth in this week’s top post.

Also, more on Google Hummingbird and how to create an update-proof SEO strategy.

1. Barry Schwartz writes No, Google Says There’s Been No Penguin Update for Search Engine Land.

2. Kathy Klotz-Guest writes 7 Ways to Lighten Up Your Marketing and Generate Conversation for Convince & Convert.

3. Kerry Curren writes Use Search Insights to Improve Your Content Marketing Strategy: 4 Steps for Content Marketing Institute.

4. Annabel Hodges writes Hummingbird & Entity Search for State of Digital.

5. Neil Patel writes How to Create a Search Engine Listing That Engages Trust for KISSmetrics.

6. Chris Ainsworth writes The Top 5 Off-Page Optimisation Factors for Search Engine People.

7. Larry Kim writes Triple Your Click Through Rate for Social Media Today.

8. Michael Gerard writes Outsourcing Content Creation: Agencies vs. Freelancers for Curata.

9. Marjorie Steele writes How to build a Google update-proof SEO strategy for Level343.

10. Lisa Toner writes 11 Ideas to Grow Brand Awareness at Lightning Speed for HubSpot.

Start making more money today! Raise your rates by adding SEO copywriting to your suite of services. Save $150 on SEO Copywriting Certification with code CATSAWAY. Quick! Prices go up when Heather returns on June 17!

Photo thanks to Ian Wilson.

SEO Copywriting Top 10: May 21 to May 27

Google rolls out Panda 4.0Google rolled out the Panda 4.0 and Payday Loan 2.0 updates. Find out what Dr. Pete has to say about that  - and the consequences for eBay.

Is your CTA MIA? Discover how to use calls to action where they’re hot right now: social media and blogging.

Also, find out how to stand out as a freelance writer.

Get that information and more in this week’s SEO Copywriting Top 10.

Enjoy!

1. Vincent Barr writes The Deceptively Simple A/B Testing Mistake Quietly Killing Your Conversion Rates for Unbounce.

2. Oli Gardner writes The Most Entertaining Guide to Landing Page Optimization You’ll Ever Read for Moz.

3. James Scherer writes 10 Tips for Creating Content That Converts Like a Champ for Content Marketing Institute.

4. Michelle Lowery writes The Keyword Density Myth and Why it Must Die for ISOOSI Blog.

5. Carol Tice writes 5 Super-Easy Ways Freelance Writers Can Stand Out for Make A Living Writing.

6. Aleyda Solis writes 7 Factors to Check when doing SEO for International Sites for State of Digital.

7. Danielle Wiley writes How To Use Social Media & Blogs For Powerful Call-To-Action Marketing for Marketing Land.

8. Courtney Seiter writes Stand Out on Twitter, Facebook & LinkedIn: Your @Buffer Guide to Social Media Formatting for Search Engine Journal.

9. Dr. Peter J. Meyers writes Panda 4.0, Payday Loan 2.0 & eBay’s Very Bad Day for Moz.

10. Michael Bird writes Raison d’etre: 8 Ways to Excel at Brand Storytelling for SEO Copywriting.

Save more than $150 on the SEO Copywriting Certification while Heather’s away (through June 17, 2014) with coupon code CATSAWAY!

Photo thanks to Chi King.

SEO Copywriting Top 10: May 14 to 20, 2014

What do your links look like?

What do your links look like?

There’s much ado about links this week as Osanda Cooray runs you step-by-step through conducting a backlink analysis in Excel to improve your own site and to scope out the competition, and Elisa Gabbert gives you the expert scoop on link value.

You’ll also find conversion-rate boosters in Hayley Mullen’s science of CTAs and James Scherer’s landing page content techniques.

Have you encountered “the mullet master” client yet? Don’t miss Heather’s post on which clients you need to avoid!

1. Sally Ormond writes Writing Copy is Easy. Writing Great Copy is Tough for Freelance Copywriter’s Blog.

2. Melanie Davis writes How to Speak Like a Human (and Why It Matters) for Convince & Convert.

3. Tim Aldiss writes A prioritised web development & site migration SEO checklist for Econsultancy.

4. Hayley Mullen writes The Science of CTAs: 5 Things That Drive Conversions for Kapost Content Marketeer.

5. Ryan Farrell writes Build A Go-To Team That Can Conquer Any Content Marketing Challenge for Content Marketing Institute.

6. James Scherer writes How Adding Personality and Trust to Your Landing Pages can Maximize Conversion Rates for KISSmetrics.

7. Osanda Cooray writes Conduct a Backlink Profile Analysis with Excel (case study) for Social Media Today.

8. Martin Shervington writes How to Create a Google+ Community to Grow Your Business for Social Media Examiner.

9. Heather Lloyd-Martin writes 5 SEO Client Types to Avoid at All Costs for SEO Copywriting.

10. Elisa Gabbert writes The Future of PageRank: 13 Experts on the Dwindling Value of the Link for Search Engine Journal.

Keep up on SEO industry news – sign up for the SEO Copywriting Buzz newsletter now!

Photo thanks to Irina Patrascu