Viewing all posts by Tracy Mallette.

SEO and content writing tips: Week ending April 15, 2014


Google’s keyword and guest blogging policy.

Sooo … what’s up with Google!?

You’re about to find out in the following posts.

When Google’s not generating guest blogging and keyword confusion, it can teach us a thing or three about copywriting – as Heather shares in her “content writing tips” post.

Enjoy this week’s tips … uh … all bazillion of them.

Sorry, I gotta warn ya now, I went a liiiiiittle content crazy this week, folks.

I’ll try to reign it in a bit next week.

Search engine news

Ginny Marvin writes Official: Google Brings “Not Provided” To Ads, Will Withhold Search Query Data From Paid Clicks for Search Engine Land.

Rebecca Haden writes “Not Provided” Extends to Paid Search? for Haden Interactive.

Michael Wiegand writes (not provided) for Advertisers™ Beta for Portent.

A.J. Ghergich writes Breaking: ‘Not Provided’ to Slam 3rd Party Paid Search for Ghergich & Co..

Matt Southern writes Business Owners Complain Of Positive Reviews Disappearing After Yahoo’s Deal With Yelp for Search Engine Journal.

Barry Schwartz writes Google’s Matt Cutts Lobbying To Reward Secure Sites With Better Rankings for Search Engine Land.

Chris Merriman writes ‘Let Me Google That For You’ Bill Introduced to U.S. Senate for Search Engine Watch.

Content writing tips

Birgitte Rasine writes What is Developmental Editing and Why Should You Use It? for The Write Practice.

Amanda Milligan writes Publish Content Where it Will Reach Your Target Audience: 3 Key Steps for Content Marketing Institute.

Scott Aughtmon writes 4 Illuminating Lessons From One of History’s Most Inventive Content Marketers for Content Marketing Institute.

Jerry Low writes Write Blogs Faster for Social Media Today.

Heather Lloyd-Martin writes 3 things Google can teach you about copywriting for SEO Copywriting.

Emily Wenstrom writes Three Tactics to Stop Letting Inspiration Rule You for The Write Practice.

Henneke writes 3 Tricks to Entice Busy People to Read Your Content … Word-by-Word for Enchanting Marketing.

Promote your content

Martin Shervington writes What Every Marketing Department Needs to Know About Google+ for Convince and Convert.

Andrea Carollo writes Stand Out: Ways to Connect with a Top Influencer for CopyPressed.

Level343 Team writes Working with Facebook’s Latest Algorithm Change for Level343.

Jason Navon writes Has Facebook killed organic post reach for brands? What should you be doing about it? for Econsultancy.

Aaron Agius writes 17 Advanced Methods for Promoting Your New Piece of Content for KISSmetrics.

Michael Stelzner writes Google+ Marketing Tactics, How to Promote Your Content on Google+ for Social Media Examiner.

Clarissa Sajbl writes The Psychology Of Online Sharing: ZMOT and The Ad Spend Fragmentation for State of Digital.

Danielle Bachini writes How to Know When Your Facebook Fans Are Most Active for Brick Marketing.

Inspiration for writers

Joanna Penn writes No More Excuses About Writing. Fire The Muse And Go To Work. for The Creative Penn.

James Chartrand writes The Perfect Storm that All Writers Need to Avoid for Men With Pens.

Henri Junttila writes Do Negative Thoughts Give You Writer’s Block? 5 Ways To Cut Loose for Write to Done.

In-house writing tips

Joe McCambley writes The Problem with ‘Brand Publishing’ for Sparksheet.

Neil Patel writes How to Know if Your SEO Firm is Helping You or Hurting You for KISSmetrics.

Jean Spencer writes How to Get a Job in Content Marketing: An Interview with LinkedIn’s Jason Miller for Kapost Content Marketeer.

Help for freelance writers

Jeff Goins writes What Is the Portfolio Life? for Goins, Writer.

Mark W. Schaefer writes Almost everything I knew about starting a business was wrong for {grow}.

Advanced SEO writing strategies

Wayne Liew writes Keyword Research Tools: The Ultimate List for Small Business for Sprout Geek. (OK, this one was published March 26, but it’s such a valuable resource that I’m including it anyway.)

Randy Milanovic writes A Different View on SEO in a Post-Hummingbird World for Social Media Today.

Jon Ball writes The Future of Link Building: 5 Important Messages for Search Engine Watch.

Chris Marentis writes A Complete Guide To The Essentials Of Post-Hummingbird SEO for Search Engine Land.

Joe Hall writes Building Signals And Mitigating Risk For Local SEO for Internet Marketing Ninjas Blog.

David Sottimano writes Getting hreflang Right: Examples and Insights for International SEO for Moz.

April Wilson writes Rethinking Navigation for Better SEO for Web Analytics World.

SEO for beginners

Kristi Kellogg writes SEOs Discuss the Role of Brands as Publishers for Bruce Clay, Inc..

James Brockbank writes SEO 101: Getting The On-Page SEO Basics – Search Engine Journal for Search Engine Journal.

Dave Davies writes Google’s Matt Cutts on SEO: A Retrospective (2011-2013) for Search Engine Watch.

Kristine Schachinger writes SEO, Your Website & You: 5 Myths & 10 Tips for Search Engine Watch.

Content marketing tips

Scott Aughtmon writes 4 Illuminating Lessons From One of History’s Most Inventive Content Marketers for Content Marketing Institute.

Cindy King writes 25 Social Media ROI Tips From the Pros for Social Media Examiner.

Robin Swire writes The Art of Thinking Sideways: Content Marketing for “Boring” Businesses for Moz.

Sonja Jobson writes 7 Types of Landing Pages That Will Make Your Website Visitors Stick Like Fly Paper for KISSmetrics.

Stefanie Grieser writes Is Too Much Choice Killing Your Conversion Rates? [Case Studies] for Unbounce.

Brooke Ballard writes How to Achieve a Return on Conversation with Emotional Marketing for {grow}.

Garrett Mann writes Why (and What) You’re Selling with Content Marketing for Kapost Content Marketeer.

Lisa Barone writes Let’s Stop Killing Things. Like, Blog Categories for Overit Blog.

Dianna Huff writes 7 Tips for Creating an Effective Home Page that Builds Trust for Dianna Huff’s Blog.

Sally Ormond writes How to Create and Run a Successful Website for Freelance Copywriter’s Blog.

Tom Webster writes There is No One-Size-Fits All Content Marketing Approach for Convince & Convert.

Amy C. Teeple writes Who cares about Passover? Holiday marketing examined for SEO Copywriting.

Gini Dietrich writes Recycle Existing Content with These Four Tips for Spin Sucks.

Kevan Lee writes How to Perform an A/B Test on Your Website for Buffer Blog.

Email marketing

Francis Santos writes » How To Start Email Marketing In 5 Steps for Search Engine People.

Stef Gonzaga writes 9 Irresistible Incentives That’ll Grow Your Email List Like Crazy for Boost Blog Traffic.

Debra Ellis writes Email Marketing Success for Small Business | Social Media Today for Social Media Today.

Bola Awoniyi writes Four innovations that will shape the future of email marketing for Econsultancy.


Sunny Minorics writes 5 New Google Analytics Insights to Grow Your Business for SEER Interactive.

Photo thanks to Alexa LaSpisa (Do not enter)

Want to please your customers and Google? Take Heather’s SEO Copywriting Certification training. Save almost $200 if you sign up now! Offer ends April 30!

SEO and content writing tips: Week ending April 8, 2014

Don't let this be you! Read the "help for freelancers" section!

Don’t let this be you! Read the “help for freelance writers” section!

I’m diggin’ the “help for freelance writers” section this week!

Heather gives quick and easy proposal tweaks that’ll land you the job, Social Media Today profiles a startup that connects marketers with bloggers, Men With Pens tells you why some writers make money and others never will – eek – and more!

There’s a ton of good stuff in here from the top experts in the SEO and content industry, so enjoy!

Search engine news

Barry Schwartz writes Google’s Matt Cutts: We Can Improve Our Algorithms For Authorities On Topics for Search Engine Land.

Gemma Birch writes 4 Global Search Statistics That Really Matter for State of Digital.

Barry Schwartz writes Matt Cutts: PageRank Not Popularity, Topical PageRank Helps & Authority On Subjects Coming for

Julie Joyce writes The Linking Dilemma: Google Has Left a Giant Mess for Us All for Search Engine Watch.

Content writing tips

Dianna Huff writes Why 55% of Potential B2B Buyers Might Not Trust Your Website Content for Content Marketing Institute.

Matt Jackson writes 17 Sources Of Content Inspiration For Your Content Strategy for Level343.

Sally Ormond writes Boost Your Conversions By Changing Your Call to Action and 5 Content Types That Don’t Overtly Sell for Freelance Copywriter’s Blog.

Maddie Russell writes Why I love content idea generators for Social Media Explorer.

Paul Gustafson writes 3 Key Concepts to Master for Effective B2B Content for Content Marketing Institute.

Raubi Marie Perilli writes How Changing Your Mindset Can Dramatically Improve Your Product Descriptions for SEO Copywriting.

Doc Sheldon writes Are Guest Blogs Forked? for Search Engine Watch.

Promote your content

Ryan Hanley writes 13 Google+ Tools to Improve Your Marketing for Social Media Examiner.

Erica McGillivray writes How to Rebrand Your Social Media Accounts for Moz.

Stephanie Frasco writes Socially Stephanie: Google Plus & Twitter for Social Media Today.

Jennifer Horowitz writes Keeping Up With Facebook Changes for Level343.

Stephen Walsh writes 20+ Awesome Ways to Get More Followers for Your Google Plus Business Page for KISSmetrics.

I (yes, shameless-self-promotion alert!) wrote 6 Simple Social Media & SEO Tips to Drive Visits to Long-Form Content for Kapost.

Inspiration for writers

Carlos Cooper writes 3 Reasons You Should Stop Seeking Validation for The Write Practice.

Jeff Goins writes A Writer’s Biggest Struggle for Goins, Writer.

In-house writing tips

Mike Bailey writes Unleashing the Power of Employee Advocacy for Social Media Today.

David Ahn writes Get Some LinkedIn Love: 3 Best Practices For Your Brand Page for Social Media Impact.

Laura Harkness writes E-commerce: 3 test ideas to optimize the customer shopping experience for MarketingSherpa.

Jean Spencer writes 9 Lessons for Hiring a Content Marketing Dream Team for Kapost.

David Zaleski writes Should marketers create content in-house? for iMedia Connection.

Brennan Girdler writes How Non-Writers Can Craft Business Blogs for KISSmetrics.

Help for freelance writers

Shay Moser writes Simplifies Content Marketing for Social Media Today.

Ginny Soskey writes The ABCs of Personal Branding [Infographic] for HubSpot.

James Chartrand writes Why some people make money writing and others never will for Men With Pens.

Jon Morrow writes From 0 to $100,000 per Month: 20 Lessons for Building a Profitable Blog for Boost Blog Traffic.

Heather Lloyd-Martin writes Land the gig with these 7 proposal tweaks for SEO Copywriting.

Writing tips for beginners

Mike Sansone writes Every Blog Post and Update is Part of Your Inventory for ConverStations.

Pontus Staunstrup writes 3 Steps to Overcome the Fear of Building a Content Marketing Strategy for Content Marketing Institute.

Advanced SEO writing strategies

Mike King writes Automating and Visualizing Data from Google Webmaster Tools for ISOOSI Blog.

AJ Kohn writes Social Signals and SEO for Blind Five Year Old.

SEO for beginners

Cyrus Shepard writes The Rules of Link Building – Whiteboard Friday for Moz.

Stoney G deGeyter writes These Aren’t The Keywords You’re Looking For for Search Engine Journal.

Content marketing tips

Steve Minks writes 8 Tips for a Solid Digital Marketing Strategy for Social Media Today.

Rachel Sprung writes 5 Ways to Attract More Readers to Your Blog for Social Media Examiner.

Louise Julig writes 6 Ways User-Generated Content Can Double Your ROI for Social Media Examiner.

Miriam Ellis writes Local Landing Pages: A Guide To Great Implementation In Every Situation for Moz.

Karon Thackston writes 7 Thank You Pages That Take Post-Conversion to the Next Level for Unbounce.

Karon Thackston writes Should You Have Copy on Your Demo/Download Pages? for Marketing Words Blog.

Gini Dietrich writes Seven Tips to Manage the Critics Online for Spin Sucks.

Rob Petersen writes 12 Experts Define Key Performance Indicators (KPI’s) {grow}.

Rosie Barry-Scott writes A Blogger is Not a One Night Stand for distilled.

Tom Sather writes How Email Marketers Should Mark Up Messages For Gmail’s New Grid View for Marketing Land.

Heather Hopkins writes Personalisation: where to start and what’s to come for Econsultancy.

Derek Eccleston writes Moments and journeys: how to use the voice of the customer in a multichannel world for Econsultancy.

Nathan Safran writes 4 Revealing Facts About How Consumers Search And Buy Online for Search Engine Land.

Emily Bailey writes Say Goodbye to Corny Stock Images for Social Media Today.

Graham Charlton writes 12 useful tips for optimising email deliverability for Econsultancy.


Photo thanks to Ritesh Nayak (Content writer)

Make more money as a freelance writer with Heather’s SEO Copywriting Certification training. Sign up now to start earning!

SEO and content writing tips: Week ending April 1, 2014


You have to do a lot of stuff, like running a business or managing a marketing team. Oh yeah, and writing. This week’s posts will help you do all of that stuff!

Yes, we’re mostly writers, but we’re also business owners and marketing managers who do a ton of other stuff, so most of this week’s posts are in the general “content marketing tips” section.

Like what, you ask?

Well, you’ll discover how to create social sales funnels, how to get more positive reviews, a definitive guide to live tweeting, content management strategy essentials, how to build personas – and even why you should thank your competitors. Yes, THANK your competitors! OMG, go read these posts right now.

But just because they’re at the bottom doesn’t mean skipping all the other important writing and freelancing tips along the way – like why your freelance writing site sucks and what you can do about it. (Hey, Heather may offer tough love sometimes but, as you know, your business will be better for it!)

Thanks and enjoy!

Search engine news

Matthew “Kaboomis” Loomis writes Countdown to 2015: U.S. Giving Up Control of Internet for

Barry Schwartz writes Google’s Matt Cutts: Almost All Penalties Are For Quality Violations for Search Engine Roundtable.

Chris Lake writes Why Econsultancy has implemented nofollow for guest blogging for Econsultancy.

Content writing tips

jackforde writes The Two Best Ways To Beat Writer’s Block for The Copywriter’s Roundtable.

David K. William writes 8 Tips to Nail Your Online Research for The Web Writer Spotlight.

Shane Jones writes Most People Won’t Actually Read Your Landing Page – How to Get Your Message Across Anyway for KISSmetrics.

Jeff Goins writes 5 Ideas for Writing Blog Posts When You Feel Stuck for Goins, Writer.

Jean Spencer writes How to Be a Better Blogger Through Content Planning for SEO Copywriting.

Promote your content

Sally Ormond writes Social Media Research You Need to Know About for Freelance Copywriter’s Blog.

Laura Phillips writes Tips for Building a Social Media Campaign for State of Digital.

Ryan Kettler writes Build Your Audience with These Three Tools for Social Media Impact.

Angela Wilkinson writes How to link blog posts to G+ Profiles in Google Search Results for Web Analytics World.

Inspiration for writers

Joanna Penn writes The Intentional Writer: Finding the Time, Space, and Inspiration You Need to Write for The Creative Penn.

Chuck Wendig writes Obligatory Reiteration: Writers Write (Or: “Welcome To Write Club”) for terribleminds.

In-house writing tips

James Moreau writes How Can Sales Use Content to Find and Engage Prospects? Here Are 3 Tactics for Kapost Content Marketeer.

Jessica E. D’Amico writes Optimize Your Social Media Delegation for Search Engine People.

Tamlyn Wilson writes What mistakes is your company making on social and how can you fix them? for memeburn.

Amy C. Teeple writes Many writers, one voice – it IS possible for SEO Copywriting.

Jean Spencer writes Top Trends in Content Marketing Hiring [Infographic] for Kapost Content Marketeer.

David Kirkpatrick writes Content Marketing: Come in with an idea, leave with a blog post for MarketingSherpa.

Help for freelance writers

Heather Lloyd-Martin writes 10+ ways your freelance writing site sucks (and what you can do about it.) for SEO Copywriting.

Advanced SEO writing strategies

Samantha Wanner writes Inside SEER: How to Use SEO for Reputation Management for SEER Interactive.

Jennifer Slegg writes Matt Cutts on How to Tell Google When Multiple Domains are Related for Search Engine Watch.

Mark Schaefer writes What is search jacking and how can it hurt your brand? – Schaefer Marketing Solutions: We Help Businesses for {grow}.

SEO for beginners

Selena Narayanasamy writes Google Webmaster Tools: A Walkthrough For SMBs for ISOOSI Blog.

A contributor writes Bing Webmaster Tools Functions #SMX for State of Digital.

Rand Fishkin writes Surviving the SEO “Slog” – Whiteboard Friday for Moz.

April Wilson writes Strong SEO Keywords are Key for Web Analytics World.

Adam Melson writes Link Building Guide: When You Have No Links for SEER Interactive.

Content marketing tips

Joe Pulizzi writes Social and Search News that May Change Your Content Marketing for Content Marketing Institute.

Rebecca Lieb writes Why content marketing doesn’t need to tell a story for iMEDIA Connection.

Carla Marshall writes Video SEO: Optimize your YouTube Channel For Better Search Rankings [Creator's Tip #135] for ReelSEO.


Nicole Karlis writes Why It’s Best to Rock at One Channel, Not All for Social Media Today.

Corey Smock writes The Definitive Guide to Live Tweeting for Social Media Today.

Brian Carter writes 3 Steps to Build a Social Media Marketing Sales Funnel for Social Media Examiner.

Susan Ganeshan writes 5 Tangible Steps To Help Inspire More (Positive) Social Reviews for Social Fresh.

Ginny Soskey writes 10 Common Landing Page Myths: Busted for HubSpot.

Ford Kanzler writes Content Management Essentials: Strategy and Reuse for MarketingProfs.

Nate Dame writes Gaining Traction With Content Marketing: How To Build Personas for Marketing Land.

Daniel Burstein writes Why You Should Thank Your Competitors for MarketingSherpa.

Brian Zeng writes Are Influencer Groups All Set to Dominate Marketing? for Search Engine Journal.

Gina Smith writes How E-commerce Brands Can Build Trust Online for Sparksheet.

Ben Harper writes How to Use Data to Improve Your Content Marketing Strategy for Content Marketing Institute.

Michael Aagaard writes 3 Landing Page Optimization Mistakes You Don’t Have to Make (Because I Already Made Them) for Unbounce.


Photo thanks to UberOffices (A Multitasking Busy Guy)

On the path to freelance greatness? Get there faster by taking Heather’s Copywriting Business Boot Camp class! Sign up now to save 20%! Hurry, because this amazing sale ends April 14. You don’t want to miss this one!

SEO and content writing tips: Week ending March 25, 2014

PenaltyThe SEO world is abuzz about the Matt Cutts versus MyBlogGuest Google penalty drama. Get the low-down on the he-said-she-said, as well as what this means for guest blogging, in the “search engine news” section. (In case you need it, here’s that Whack-a-Cutts game again.)

Aaannnd speaking of Google, there’s more information this week about Google authorship, author rank and Google+, as well as a ton of other awesome content topics and tips!

Enjoy and have a great week, everyone!

Search engine news

Aaron Wall writes Flip Guest Blogging on its Head, With Steroids for SEO Book.

Barry Schwartz writes Google’s Matt Cutts: We’ve Penalized A Guest Blogging Network for Search Engine Roundtable.

Matt Southern writes Ann Smarty of MyBlogGuest Responds To Google Penalty for Search Engine Journal.

Barry Schwartz writes Google’s Matt Cutts: We Can Take Action On Sites Benefiting From Guest Post Networks for Search Engine Roundtable.

Jennifer Horowitz writes The death of….Guest Blogging – Organic SEO Copywriting for Level343.

Jodie Harris writes Why PR is more important than ever for SEOs for State of Digital.

Content writing tips

Chuck Wendig writes In Writing, There Are Rules, And Then There Are “Rules” for terribleminds.

jackforde writes What Keeps Your Customer Up at Night? for The Copywriter’s Roundtable.

Dave Ken writes How to Use AIDA Principles to Revitalize Your Content for Social Media Today.

The Magic Violinist writes Weasel Words You Should Always Watch Out For for The Write Practice.

Anne Murphy writes 3 Ways Marketers Can Build Trust With Content for SEO Copywriting.

Promote your content

Patricia Redsicker writes New Social Media Research That Could Change Your Strategy for Social Media Examiner.

Debbie Hemley writes 26 Creative Ways Brands Use Facebook Status Updates for Social Media Examiner.

Maria Lopez Fernandez writes Social Media 101: Branding for the PR-impaired marketer for MarketingSherpa.

Jessica Lee writes Twitter Reveals Which Tweets Get the Most Engagement [Study] for Search Engine Watch.

Murray Newlands writes How to Get More Twitter Followers for Your Brand with Content Marketing for Search Engine Journal.

Inspiration for writers

Marianne Richmond writes What’s your End Game? for The Write Practice.

In-house writing tips

Jodi Sorensen writes Seven Traits of an Effective Marketing Leader for MarketingProfs.

Ali Freezman writes Corporate Blog Tips: 7 Gamification Elements to Apply for SEER Interactive.

DOUG KESSLER writes Employed Media: How Internal Advocates Can Share Your Content Marketing for Content Marketing Institute.

Amy C. Teeple writes 3 tips for a high-converting in-house copywriting strategy for SEO Copywriting.

Help for freelance writers

Sally Ormond writes How Testimonials Can Hurt Your Business for Freelance Copywriter’s Blog.

Heather Lloyd-Martin writes How to get prospects to say yes faster for SEO Copywriting.

Barry Feldman writes 11 Personal Branding Power Tips for Social Media Today.

Writing tips for beginners

Sally Ormond writes How to Find Your Writing Voice for Freelance Copywriter’s Blog.

Advanced SEO writing strategies

Dr. Peter J. Meyers writes New Title Tag Guidelines & Preview Tool for Moz.

Ray “Catfish” Comstock writes So… You Think SEO Has Changed? for Search Engine Watch.

Barry Schwartz writes Google: Do Not No Index Pages With Rel Canonical Tags for Search Engine Roundtable.

Jennifer Slegg writes Ecommerce SEO Tips for Unavailable Products From Google’s Matt Cutts for Search Engine Watch.

Content marketing tips

Tom Pick writes Eight Experts Explain (Almost) Everything You Need to Know about Google Authorship and Author Rank for Webbiquity.

Eric Roach writes The most effective way to gain a loyal following for iMedia Connection.

Chloe Mason Gray writes A Beginner’s Guide to Lead Conversion with Social Media for KISSmetrics.

Virginia Nussey writes Google+ and Authorship: 2014 Hot Topics and Trends for Bruce Clay, Inc.

Jeffrey Russo writes From Vague to Valuable: Putting Buyer Personas to Work for HubSpot.

Erin Pritchard writes Development of a Successful Content Marketing Project for Vertical Measures.

Ian McCaig writes Five ways to drive international sales online for Econsultancy.

Mike Sansone writes Blog Posting Mantra for Small Business Owners for ConverStations.

Ryan Cohn writes Major Digital Marketing Changes From The Last 12 Months, Are You Keeping Up? for Social Fresh.

Kate Morris writes Getting Reviews the Right Way for Local Businesses for Moz.

Eric Enge writes Trust is the Most Valuable Currency Online, Is It Your Top Priority? for Search Engine Watch.

Kath Pay writes How to use the ‘Rule of Three’ to increase email ROI for Econsultancy.


Photo thanks to Kate Ter Haar (Penalty)

Starting a freelance writing business or looking for help with your current one? Save 20% on the Copywriting Business Boot Camp until April 14, so sign up now!

SEO and content writing tips: Week ending March 18, 2014

Even this cat was hit by Panda

Even this cat was hit by Panda!

We’ve got a bunch of SEO info for ya this week, so I broke out a new “search engine news” section for ya – right there at the top.

Google seems to be backtracking on some of it’s changes. The high volume of Panda penalties has caused Google to soften the algorithm – and another Panda pare-down is coming.

The search engine also seeks a solution to the “not provided” conundrum.

There’s also a lot of help for freelancers this week that touch on pay, dealing with clients and more.

Read up on the latest Google news, writing tips and more from the content experts.

Search engine news

Danny Sullivan writes Google Reviewing “Not Provided,” Withholding Keywords From Organic But Not Paid Search Clicks for Search Engine Land.

Bas van den Beld writes Danny Sullivan: You’d Think Everyone in the World was Hit by Panda for State of Digital.

Barry Schwartz writes Google’s Matt Cutts: New Softer Panda Update Coming Soon for Search Engine Roundtable.

Larry Kim writes Keyword Not Provided: Is a Solution Coming Soon? for WordStream.

Ginny Marvin writes Advertisers Brace As Google Revisits “Not Provided” Policy To Show Keywords For Ad But Not Organic Clicks for Marketing Land.

Content writing tips

Jackforde writes Short Words, Big Power for The Copywriter’s Roundtable.

David Meerman Scott writes It’s not about how you sell. It’s about how I buy. for Web Ink Now.

Jean Dion writes How Much Should Grammar Matter to Bloggers? for Search Engine Journal.

Amy C. Teeple writes Are your complimentary services free? Understanding word choice for SEO Copywriting.

Promote your content

Carrie Morgan writes 5-Step Strategy To Improve Your Facebook Engagement & Growth for Convince & Convert.

Cindy King writes 10 Social Media Tips From the Pros for Social Media Examiner.

Kelly Cooper writes Facebook Brand Updates Take Another Hit, Can You Recover? for Social Fresh.

Jerry Low writes Which Social Media Headlines Work Best for Search Engine People.

Isra Garcia writes How to Create Human Relations with your Online Community for Social Media Today.

Stephanie Sammons writes How to Benefit from the LinkedIn Publishing Platform for Social Media Examiner.

Dan Sullivan writes Dark Data and Measuring Invisible Impact in Your Facebook Community for Social Media Today.

Inspiration for writers

Joe Bunting writes 23 Essential Quotes from Ernest Hemingway About Writing for The Write Practice.

In-house writing tips

Ben Davis writes Employee engagement is as vital as customer experience for Econsultancy.

Jon Michail writes Empower Your Employees to Become Brand Ambassadors for Social Media Today.

Help for freelance writers

Bob Bly writes Why does everyone think writers shouldn’t be paid? for Bob Bly Copywriter.

Jason Spooner writes THREE CLIENTS YOU NEVER WANT TO WORK WITH for Social Media Explorer.

Heather Lloyd-Martin writes Diversify or die for SEO Copywriting.

jackforde writes How Much Money Do You (Deserve To) Make? for The Copywriter’s Roundtable.

WGH Cameron writes The Truth: What a Client Really Wants from You for Men With Pens.

Peter Da Vanzo writes Handling Objections from SEO Clients for SEO Book.

Advanced SEO writing strategies

Peter van der Graaf writes Rule the SERPs: Become an Expert for Search Engine Watch.

Lauren Grabowski writes Inside SEER: A Guide to Link Prospecting for SEER Interactive.

Rand Fishkin writes Keyword Targeting, Density, and Cannibalization – Whiteboard Friday for Moz.

Barry Schwartz also writes I Got In A Fight With My AdWords Rep & Google Dropped My Organic Rankings for Search Engine Roundtable.

Kristine Schachinger writes SEO Website Audits: Everything You Need to Know for Search Engine Watch.

SEO for beginners

Miriam Ellis writes Troubleshooting Local Ranking Failures: A Beginner’s Guide for Moz.

Amanda DiSilvestro writes A Beginner’s Guide to the Name Anchor Tag for ISOOSI Blog.

Rachel Sprung writes Answers to 18 SEO Questions You Were Too Afraid to Ask for HubSpot.

Anton Koekemoer writes 13 basic SEO terms everyone should know about for memeburn.

Content marketing tips

Mike Sansone writes Your Content and Calls-to-Action are Part of Your Digital Inventory for ConverStations.

Meg Sutton writes Content Marketing Leaders: Multi-Billion Dollar Company Amplifies their Brand with Curation for Curata.

John Souza writes A Quick and Dirty Beginner’s Guide to Creating an Email Marketing List for Social Media Impact.

Jen Havice writes How To Use Your About Page To Acquire Customers for Unbounce.

Dianna Huff writes What I’ve Learned Updating My Database for Dianna Huff’s Blog.

Anthony Gaenzle writes Why You Need to Conduct a Full Audit for Successful Content Marketing for Content Marketing Institute.

Roger Dooley writes Hidden Persuasion: Unconscious Branding Actually Works for Forbes.

Michael Gerard writes Why You Should Shift Your Content Marketing Focus to ROI for Marketo.

Tracy Mallette writes 8 content experts share top tips for copy that converts for SEO Copywriting.

Ayaz Nanji writes What B2B Buyers Want From Vendor Websites for MarketingProfs.


Photo thanks to Fox (Panda cat)

Increase your B2B conversions with the B2B Copywriting Certification training. Special price – so sign up now!

8 content experts share top tips for copy that converts

writer before our expert content tips

After reading our expert content tips, this won’t be you anymore!

As a copywriter, your clients – or boss for in-house folks – often measure your performance based on conversion rate. You feel the pressure to not only deliver visits and leads – but dollars! Oh, and if you could go ahead and deliver a lot of new customers consistently … that’d be great.

That’s a lot of pressure. But we’re here to help!

Eight top content marketing experts have agreed to share their hottest high-converting-content-creation tip with you!

Here’s the no-nonsense, get-to-the-good-stuff-I’ve-got-conversions-to-deliver-already question we asked:

What is your top tip for creating copy that converts?

And here are the experts’ priceless answers!

Henneke Duistermaat, Enchanting Marketing:

Be bossy

Subtleties and politeness are great (of course!). But a subtle call-to-action gives people an excuse not to do as you ask. Starting a call-to-action with if, is the best way to give people an excuse. So, be bossy and tell people exactly what you expect them to do and why.

For instance:

Overly polite without a clear reason:
If you’d like to join the Enchanting Marketing newsletter, just add your email address and click join.

Simple, direct and persuasive:
Learn how to become persuasive and win more customers. Sign up to receive free updates.

Ann Handley, MarketingProfs:

Swap places with your customer – and consider their needs first: Speak to them in language they can relate to with sincere and enormous empathy for their problems. Ask: How can we help them? How can we be useful?

In other words, get out of your own head and into theirs.

Arnie Kuenn, Vertical Measures:

Create content that is useful and that people are actually searching for online.  To do that, you need to actually put some time into researching what your prospecting customers are looking for when they search or hit social media sites.  Then create a useful piece of content that helps answer their questions or concerns.  If it is “meaty” enough, you might even put that content behind a simple lead form so that you immediately get the lead conversion when they download it.

Heather Lloyd-Martin, SuccessWorks:

Study top-converting landing pages in your niche (or your company’s/client’s niche) and learn from them. Notice things like:

- How long is the page (some studies have shown that longer sales pages convert better.)
- What is the unique sales proposition? How is yours different/better/more compelling?
- How well do they hit their customer’s pain points? Are they missing anything important? How can your slant be even better?
- How is their copy structured – and how easy is it to take action.
- Do they list any testimonials? How are yours better or more compelling?
- Did they use “textural words” to tap into the power of neuromarketing (Roger Dooley is a great resource if you want to learn more.)

Finally, when you’re writing the copy, make sure you’re writing it in an engaging, interesting way. There is nothing worse than dirt-dull content that’s full of “our company” features and no benefits. At the end of the day, the reader wants to know what’s in it for them. Always.

Michelle Lowery, Passion Fruit Creative Group:

Ian Lurie, Portent Inc.:

Keep it simple: Write in active voice. Learn to avoid “nothing” phrases and words like “indeed” (not needed at all) or “in the event that” (use “when” instead). I’m not saying you must abandon style. Just remember your audience has more options than time, and write accordingly.

Jean Spencer, Kapost:

Include a Call To Action on every post!

Michael Stelzner, Social Media Examiner:

Understand the unique needs of your target audience. This means you need to survey them or talk to them. The best single question to ask is, “what is the single biggest challenge you face with __________?” Take that new found knowledge and find an angle for your sales copy that meets people’s unique needs. While this is not an SEO strategy, it is persuasive technique that will help you move people to action.
Photo thanks to Drew Coffman (Writer’s Block II)

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SEO and content writing tips: Week ending March 11, 2014

Surprise, in-house content teams!

Surprise, in-house content teams! This week, we have a bunch of tips – and balloons – to brighten your day. :)

I’m happy that this week there are a lot of  tips for our in-house content peeps! Discover how to run a corporate social media account, why you might not see results after training your staff, company blog guidelines and more.

Wanna spy on the competition? Who doesn’t!? There’s a post for that!

Wanna whack Matt Cutts over the head? Who doesn’t!? There’s a post for that, too! (OK, this one isn’t a tip, but I couldn’t resist including it for those of us SEOs who need a little stress relief in our lives.)

Thanks for reading and enjoy!

Content writing tips

Joe Bunting writes The Hardest Part of Writing Really Well for The Write Practice.

Clare McDermott writes The Artist’s Perspective: Collaborating on Content Creation for Content Marketing Institute.

Jessica Edmondson writes What your Company can Learn from these Bloggers’ About Pages for Distilled.

Amy C. Teeple writes Step away from the thesaurus! for SEO Copywriting.

Andrew Hutchinson writes Three Ways to Generate Great Ideas for Brand Blog Content for Social Media Today.

Tracy Mallette writes Demian Farnworth shares his content strategy and more – like why he digs vacuums for SEO Copywriting.

Monica M. Clark writes How to Improve Your Metaphors and Similes for The Write Practice.

Promote your content

Melonie Dodaro writes How to Use LinkedIn to Build Relationships and Generate Leads for Social Media Examiner.

Michael Gerard writes Keep Your Content Marketing from Getting Lost in the Stampede for Content Marketing Institute.

Nathan Mendenhall writes Best Social Network for Brand Engagement? for Social Media Today.

Bin Teo writes How to Identify Relevant Hashtags for Your Business for Convince & Convert.

Inspiration for writers

David K. William writes 8 Time Management Skills You Need to Master Today for The Web Writer Spotlight.

Tom Morkes writes What War Taught Me About Writing for Goins, Writer.

In-house writing tips

Mike Sansone writes Collaborative Business Alliances – Be the Resource for Customers for ConverStations.

Andy Lombard writes The Five Promises Every Corporate Social Media Account Should Make for Convince & Convert.

Melissa Fach writes Business Owners, Wake Up! The Truth about Writers, Marketers and Your Staff for CopyPressed.

Paula Allen writes Why Local Businesses Need Reviews and 12 SEO-Approved Ways to Get Them for Bruce Clay Blog.

Sally Ormond writes Why You Should NOT Outsource Your Social Media Activities for Freelance Copywriter’s Blog.

Ali Freezman writes Company Blog Guidelines: Why Every Blog Needs a Purpose for SEER Interactive.

John Doherty writes 5 Things I Wish I Knew as an Agency Marketer – Whiteboard Friday for Moz.

HubSpot writes 7 Inspiring TED Talks to Rejuvenate Your Nonprofit’s Social Media Strategy for HubSpot.

Help for freelance writers

Jeff Goins writes Every Writer Needs a Tribe (Have You Found Yours?) for Goins, Writer.

Bill Sebald writes Your Clients May Not Need Your SEO Services for ISOOSI Blog.

Advanced SEO writing strategies

Gianluca Fiorelli writes A Deep Dive into Google MyAnswers for Moz.

Marcus Taylor writes 12 Tips For Immaculate SEO on WordPress Sites – State of Digital for State of Digital.

Chris Gilchrist writes How We Would Fix’s Traffic Drop: A Panda Audit – Hit Reach for Hit Reach.

Jo Turnbull writes 7 Ways to Deliver ROI in SEO for State of Digital.

Bill Slawski writes The Incomplete Google Ranking Signals, Part 1 for SEO by the Sea.

Debra Askanase writes How to Identify and Remedy Duplicate Content Issues on Your Website for HubSpot.

Barry Schwartz writes Google’s Matt Cutts On Some Penalty Recoveries: “Quite Difficult” To Recover for Search Engine Roundtable.

Chuck Price writes Top 8 Google Analytics Reports for Managing Organic SEO Campaigns for Search Engine Watch.

SEO for beginners

Barry Schwartz writes Frustrated SEOs: Try The Whack-a-Cutts Game for Search Engine Roundtable. (YES, even SEO beginners can whack Matt Cutts in the head! Hey, new or veteran to SEO, we share the same Google frustrations.)

Ryan Jones writes The Future of Search is Verbs for ISOOSI Blog.

John Souza writes How to Increase SEO: 5 Great Tips to Boost SEO Rankings for Social Media Impact.

Greg Kihlström writes Link Building Basics for International Search Engine Optimization for Search Engine Watch.

Laura Ginn writes Guest Blogging for Businesses – How to Avoid the Most Common SEO Pitfalls for Freelance Copywriter’s Blog.

Heather Lloyd-Martin writes What’s the “best” word count for Google for SEO Copywriting.

Content marketing tips

Nikhil Jain writes 25 Sneaky Online Tools and Gadgets to Help You Spy on Your Competitors for KISSmetrics.

Danielle Bachini writes A White Hat Guide to Content Marketing for Brick Marketing.

Clay Morgan writes The Game of Content for Spin Sucks.

Sujan Patel writes How to Create a Linkworthy Content Resource Center for CopyPressed.

Mark Schaefer writes Influence Marketing is hot and about to get hotter for {grow}.

Cyrus Shepard writes 12 Ways to Increase Traffic From Google Without Building Links for Moz.

Danielle Prager writes How To Set Measurable Goals for Your Social Media Marketing for Unbounce.


Photo thanks to Henry (Office Prank)

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Demian Farnworth shares his content strategy and more – like why he digs vacuums

Demian FarnworthYour LinkedIn profile says “I’ve figured out a predictable way to help websites and blogs gain recognition, build traffic and capture subscribers.” So … like … what is it?

It’s really no secret: create meaningful content that stands out. It begins on your blog, extends to your guest contributions, and proliferates on the social web.

That’s the strategy. And of course there are standard tactics. The execution, however, depends upon the talent. Her experience, creativity, work ethic, patience and personality.

For example, my post on “10 Reasons Your Humdinger of a Headline Won’t Save the Catastrophe That Is Your Blog Post” has been a successful blog post in terms of traffic, social shares and links. The bulk of that post is not original ideas. But it’s how I positioned it that made it stand out. And I did introduce a new curve that tapped into a current sentiment.

To get there takes hard work, namely, relentless research. Observation.

One post alone, however, does not a star make. You have to do that repeatedly over time. Otherwise you become a one-hit wonder.

You’re a recognized authority on content. How did you build your following?

Thank you for the compliment! I sort of unwillingly answered this question in the answer above. I built that following by following my own advice (which is really advice that has always been out there).

Mind you, I’ve been at this for fourteen years. Lots of mistakes, lots of one step forward, two steps back. This is where patience comes in. You have to be willing to wait for a lot of things. The good content to accumulate, the bad content to go away.

You have to be willing to try again when an experiment doesn’t work. You have to be willing to accept mediocre results. You have to be willing to keep trying.

Getting recognition is a long game. As it should be. It rewards those who are willing to work hard for little. The consumer wins in the end because great work comes out of that crucible.

Finally, you can’t be afraid to self-promote. Even if that means you re-frame what self-promotion means. Tim Grahl at Outthink has a great post about this. It’s called “I hate self-promotion.”

You need the courage to send that email to an influencer, publish edgy content, elbow your way into the crowded social web.

You dig vacuums? Not that this requires an explanation or anything, but we’ve all gotta know what’s up with that.

Yes, of course. I like a clean house. So, to me, a vacuum is a symbol of a clean house. Here’s a little story that will add some depth to what’s going on here.

When my wife and I married, we moved into an 800-square-foot apartment. I vacuumed that apartment every day. I loved the lines it left in the carpet. Like corn rows in a farmer’s field. When those lines were upset, I was upset.

I inherited this obsession from my mother who would clean out ashtrays as my dad was smoking. After moving into larger homes and having two children, I no longer vacuum every day. But there is a vacuum less than ten feet away from my desk in case I get the urge. :D

I love your How to Put a Bullet Through the Head of Job-Loss Anxiety post, and I’m sure our readers will, too. What’s your most important piece of advice for starting a freelance writing business?

Oh my gosh. Build a community. Get into community. My biggest mistake was to do nothing about the isolation that freelancing causes. Find ways to talk to people throughout the day. Face to face.

Who’s your biggest writing inspiration and why? How about life inspiration?

So I go back and forth on this one. I don’t really have any writing heroes. William Faulkner, Jonathan Swift and Tolkien, however, wrote some of my most favorite books. But it was Hemingway who (along with the art of direct response copywriting) influenced how I write.

Regarding life, there are a lot of people who inspire me, namely, my wife, children, and anyone who is bold enough to admit they are struggling.

You were a Managing Editor. What advice do you have for content managers on managing and training a copy team?

Know the strengths of your writers, develop those strengths, and then get out of their way. From a people perspective, this was probably one of my most satisfying times of my life. Developing talent among so many different personalities and levels of experience was a satisfying challenge.

How I developed that talent was threefold: first, set a goal. Here was my goal: in two years any of my writers should be able to walk out of that office and work as a writer at any top-name magazine.

Two, train them. I met with each writer face to face once a month, ran weekly workshops, and used each assignment to critique with the goal to improve.

Three, go to bat for your writers. Fight for them. They will fight for you.

You’ve gone from freelancing to full time and back again. What do you say to freelance writers who are struggling with needing to take up a full-time gig?

Don’t be ashamed. Some people are cut out for freelance, some are not. I wasn’t. And consider everything we do is done in seasons. You might work a full-time gig for four years, quit, and freelance successfully this time around. It’s about maturity and wisdom.

Why did you choose the ocean picture for The Copybot homepage?

Glad you asked. It’s symbolic of drowning. The POV is at eye level. Drowning in what? Web content, of course.

You went from poet to real estate marketing. I felt my creativity die a little just writing that. And not just any real estate marketing – you were an “award-winning blogger for a real estate marketing company,” according to your site. How did you not just survive, but thrive at writing about real estate?

I guess my competitive spirit. I want to be the best at what ever I do. So all my energy goes into that task (until I get bored). This is why I don’t have a multi-dimension life. My interests don’t extend far beyond books and writing.

This is why I don’t play guitar yet. I don’t have four hours a day to invest in learning how to play it really, really well. I understand how unhealthy that sounds. How insecure it sounds. I’m okay with that.

I can’t even play Scrabble with my wife AND NOT WANT TO BE THE BEST AT IT. “Play just to have fun” is a command my software doesn’t understand.

So if you are going to do something, in this case write for real estate marketing, in my mind that means being the most competent person in that arena. And doing whatever it takes to get there.

Like you, lot of copywriters began their writing journey with other plans. In A Quick and Dirty Guide to Killing Your Life-Long Dream and How I Was Cured of Ever Wanting to Write Poetry Again, you talk about giving up on your other dreams. How can other dreamers find passion in something more down-to-earth?

That’s a great question. I guess the answer is to realize that to reach your dreams you have to do a lot of down-to-earth things. Let’s say you dream of being the President. The road to that office is paved with ordinary, dull tasks. Lots of ordinary, dull tasks.

Here’s another example: Steve Jobs’ realization of his dream (Apple) happened because of lots of dull, ordinary things. Even on a show like American Idol, where every contestant has a dream, what you don’t see is the hard, dull work it takes to be an idol.

And here’s another thing: our dreams never match our reality – even when we reach them. The successful people are those who can cope with that; who are proud of their work and grateful for any success they get.

About Demian Farnworth

Demian Farnworth is Chief Copywriter for Copyblogger Media. Follow him on Twitter, Google+, or The Copybot.

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SEO and content writing tips: Week ending March 4, 2014

reachThere are a lot of posts about reach this week.

Want more Facebook likes? More Twitter followers? Want your content found by more relevant readers? Of course you do!

Read on to find out how to get more, more, more out of social media – and for a bunch of other helpful info, too!

Content writing tips

Sally Ormond writes How Long Should a Blog Post Be? for Freelance Copywriter’s Blog.

Henneke Duistermaat writes 18 Seductive Writing Tips That’ll Leave Your Readers Begging for More for Boost Blog Traffic.

Melissa Fach writes Write Better with These Tips! for CopyPressed.

Julia McCoy writes Creating Contagious Content for Social Media Today.

Henneke Duistermaat (again!) writes The secret ingredient for successful small business blogging for {grow}.

Ian McCaig writes Now! Now! Now! Five quick ways to create consumer urgency for Econsultancy.

Kevin Carlton writes How to craft bullet points like a superstar copywriter for Write Online.

Danny Goodwin writes How to Write Brilliant Headlines for SEO, Social & Your Readers for SEO Copywriting.

Promote your content

Christopher Ratcliff writes How Primark achieved 1.7m Facebook Likes in just six months for Econsultancy.

Stuart Davidson writes 5 Ways to Grow Your Twitter Reach for Social Media Examiner.


Corey Eridon writes Facebook’s Latest News Feed Algorithm Update Rewards Brand Tagging for HubSpot.

Irfan Ahmad writes Dull Businesses and Exciting Social Media for Social Media Today.

Emeric Ernoult writes Guide to Facebook Reach: What Marketers Need to Know for Social Media Examiner.

Inspiration for writers

Heather Lloyd-Martin writes If you’re so smart, why do you feel so insecure? for SEO Copywriting.

Joanna Penn writes What Is Your Definition Of Success? How Do You Measure It? for The Creative Penn.

Carlos Cooper writes How Pre-Made Book Covers Inspire My Writing for The Write Practice.

In-house writing tips

Henneke Duistermaat writes 6 Tips for Wooing Customers with an Enchanting Business Blog for KISSmetrics.

Help for freelance writers

Tom Chalmers writes How To Earn More From Your Writing: The Simple Yet Neglected Secret for Write to Done.

Mike Sansone writes Entrepreneur’s Guide to Keeping Customers Buying In-Store And Online for ConverStations.

Joanna Penn’s back on the list with Author Entrepreneur: Eight Essentials to Make Writing Pay the Bills for The Creative Penn.

Writing tips for beginners

Liz Bureman writes Why Grammar, Spelling, and Usage Matter for The Write Practice.

Advanced SEO writing strategies

Eric Enge writes Google Semantic Search | Book Review for Social Media Today.

Kumail Hemani writes 19 technical SEO considerations you should look at today for Econsultancy.

SEO for beginners

Adam Stetzer writes Attention Small Business Owners: SEO Demands Your Involvement for Search Engine Watch.

Aleh Barysevich writes Five SEO Steps to Take Before Redesigning Your Site for MarketingProfs.

Content marketing tips

jackforde writes 7 MORE Ways to Thank Your Customers Like You Mean It for The Copywriter’s Roundtable.

David Zaleski writes Content marketing lessons from Hollywood for iMedia Connection.

Aleyda Solis writes 3 Steps to Identify Blog Topics that are Relevant to Your Audience for Moz.

David Gould writes Help Before You Sell: Prioritizing Customer Needs Is Good Business for Vertical Measures.

Danielle Bachini writes Why Google Authorship Is Worth Signing Up For for Brick Marketing.

Andy Crestodina writes 7 Ways to Respond to Plagiarism as the Content Creator for Content Marketing Institute.

Amy C. Teeple writes Content marketing: Madonna or Cyndi Lauper? for SEO Copywriting.

Carla Marshall writes How To Write a Video Marketing Story for your Business [Creator's Tip #131] for ReelSEO.

Erik Stafford hosts Mastering the Art of Persuasion – ISOOSI Tuesday Chat.


Photo thanks to Bex Ross. (reach!)

Impress your clients with higher converting content! Take Heather’s SEO Copywriting Certification training course now!

SEO and content writing tips: Week ending Feb. 25, 2014


You’ll have so many people landing on your landing page, there won’t be enough room!

Get more people to land on your landing pages – and fill out those forms – with the excellent landing page conversion tips in this week’s group of SEO writing tips!

Oh, and there’s a whole post just about the semicolon. (Yes, we’re a tribe of writing nerds and we’re proud of it!)

Enjoy this week’s content tips!

Content writing tips

Michael Aagaard writes Get Prospects to Say “Yes” With This Simple Landing Page Copy Hack for unbounce.

jackforde writes A Direct-Mail Designer’s Open Letter (to Copywriters) for Copywriters Roundtable.

Chloe Mason Gray writes 75 Resources for Writing Incredible Copy that Converts for KISSmetrics.

Carla Marshall writes 8 Tips for Writing Effective Video Marketing Scripts [Creator's Tip 130] for ReelSEO.

Heather Lloyd-Martin writes It’s not a mindless waste! Writing lessons from TV for SEO Copywriting.

Promote your content

John Clark writes How A Simple Ask Garnered a 50% Increase in Facebook Page Likes in 48 Hours for Convince & Convert.

Anton Koekemoer writes How to start with a personal branding strategy using social media for memeburn.

Martin Shervington writes How to Encourage Google+ Fans to Share Your Content for Social Media Examiner.

Michael Stelzner writes Twitter Promotion, How to Encourage Others to Promote for You for Social Media Examiner.

Inspiration for writers

Jeff Goins writes The Very Best Way to Get Rejected Every Time for Goins, Writer.

In-house writing tips

John Carlton writes How To Hire A Copywriter. for The Rant. (Whoa – first time I’ve ever put a period in the middle of a sentence! Crazy.)

Help for freelance writers

Nathan Mendenhall writes Build Your Personal Brand for Social Media Today.

Writing tips for beginners

Liz Bureman writes The Poor, Misunderstood Semicolon for The Write Practice.

Amanda DiSilvestro writes Top 10 Tips on Writing Top 10 Lists for Search Engine Watch.

C.S. Lakin writes How To Write Well: 10 Essential Self-Editing Tips for Write to Done

Advanced SEO writing strategies

Felix Tarcomnicu writes How to Protect Your Website from Negative SEO for KISSmetrics.

Steve Webb writes How I Would Fix Grantland’s SEO: An In-Depth Audit for Web Gnomes.

Mike Sansone writes QuickSprout Website Analyzer – SEO and Speed Test for ConverStations.

Gianluca Fiorelli writes A New SEO Approach to Content Strategy for SEO Copywriting.

Jeff Sauer writes (Provided): 10 Ways to Prove SEO Value in Google Analytics for Moz.

SEO for beginners

Patricia McGinty writes SEO Impacts Everyone in Your Company, Not Just The Webmaster for Digital Marketing Institute.

Steve Morgan writes Google-Friendly Link Building Tactics For Online Sellers: My Online Seller Wales Talk for SEOno.

Patricia Redsicker writes 18 Social Media SEO Resources to Improve Your Search Ranking for Social Media Examiner.

Eric Enge writes Link Building in 2014 is All About Building Your Brand & Reputation for Search Engine Watch.

Lisa Toner writes SEO 101: The 5 Parts of Your Site You Should Keyword Optimize for HubSpot.

Mark Traphagen and Eric Enge post SEO 101 Through SEO 201 With Mark and Eric Hangout on YouTube.

Content marketing tips

David Rossiter writes 3 Branded Content Formats that Will Rule in 2014 for Content Marketing Institute.

Meg Sutton writes Content Curation & SEO: Do’s and Don’ts for Curata.

Jeremy Juhasz writes “Link Building” Can’t Get a Date to Prom for CopyPressed.

Barry Adams writes A Crossroads for Marketing – The Ethics of Neuromarketing for State of Digital.

Erik Stafford writes …You’ll Be Shocked At What Happened Next! (A Post About Viral Content) for ISOOSI.

Daniel Burstein writes Content Marketing: 9 examples of transparent marketing for Marketing Sherpa.

Oli Gardner writes The 3 Landing Page Mistakes That 98% of Marketers Are Making [Webinar Video] for Unbounce.

{grow} posts A Guide to Creating Content in Just 15 Minutes a Day.

David Kirkpatrick writes Content Marketing: Interviewing internal resources for Marketing Sherpa.

Amy C. Teeple writes Don’t just get customers – keep them for SEO Copywriting.


Special thanks to Jesse McCarthy for programming a script that helps me format the roundup links in no time!

Photo thanks to Martina Rathgens (landing seagull)

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