Viewing all posts by Tracy Mallette.

SEO Copywriting Top 10: Aug. 20 to 26, 2014

Site AccessThis week, we dig into the SEO data! Erin Everhart shows us how to prove its value without drowning in data in post #9. How do you measure SEO performance in a not-provided world? SEO Book’s Peter D. has the answer in post #1!

Bill Slawski’s got another killer entity-types post in #3, and for those of you not ready to tackle Bill’s technical level, Andy Franco takes us back to the SEO basics in post #7.

Oh, and remember how Google did away with keyword match types in AdWords? What’s that? Oh, you’re still fuming about it? Well … Bing’s doing it, too. Miranda Miller fills you in with post #6.

Enjoy!

1. Peter D. writes Not Provided: How To Measure SEO Perfromance for SEO Book.

2. L. Williams writes 6 Tips for Influencer Marketing from an Influencer for Content Marketing Institute.

3. Bill Slawski writes Identifying Entity Types and the Transfiguration of Search @Google for SEO by the Sea.

4. Smriti Chawla writes 4 Simple eCommerce Product Page Tests That Take Less Than an Hour for KISSmetrics.

5. Beth Gladstone writes 7 Simple Twitter Marketing Tips to Improve Your Results for Social Media Examiner.

6. Miranda Miller writes Bing Follows Google’s Lead with Close Variant Matching for WordStream.

7. Andy Franco writes Back to SEO Basics: Why Relevant External Links Matter by Vertical Measures for Vertical Measures.

8. Joanna Wiebe writes These Landing Page Copywriting “Best Practices” Turned Out To Be Fails for Unbounce.

9. Erin Everhart writes How To Prove The Value Of SEO Without Drowning In Data for Search Engine Land.

10. Kevan Lee writes Buffer’s Guide to Creating Amazing Content for Search Engine Journal.

If you’ve made it this far, I’m sad to say that this is my last roundup. It’s been a blast, and I’ll miss subjecting all of you to my wiles, but there are new adventures ahead and I must consolidate my workload down to just one job. You’ve been awesome and I thank you so much for reading. I’ll continue to be a part of the SuccessWorks community by keeping up with my SEO Copywriting skills through Heather’s site and continuing to hang on her every word. Really, she’s amazing! Thanks again, everyone, and I’ll see you in the comments and our LinkedIn group. :)

Save almost $200 on Heather’s SEO Copywriting Certification with coupon code FUN! Sign up now!

Creative Commons licensed photo thanks to Sarah Stewart.

SEO Copywriting Top 10: Aug. 13 to 19, 2014

cat swipes toy

Create a copywriting swipe file!

You probably know what a copywriting swipe file is, and maybe you’ve been meaning to start one but haven’t figured it out yet. Well, check out post #2 to finally figure it out!

There’s a bunch about SEO this week, as John McTigue helps you create a Hummingbird-worthy website, Michael Martinez brings you back to the core essentials, Barry Adams helps out with your SEO strategy, and Barry Schwartz shares Google’s top milestones of the past year’s 890 search changes!

Also, don’t miss Chloe Mason Gray’s complete guide to online customer research in post #6. We can all use something to make that easier! :)

1. Michael Ofei writes 5 Systems You Need to Skyrocket Your Freelance Writing Career for Write to Done.

2. Copywriting.com posts How to start a copywriting swipe file.

3. John McTigue writes How to Create a Website Google Hummingbird Will Love for Kuno Creative.

4. Joe Pulizzi writes 7 Thoughts That Will Change Your Content Marketing Strategy for Content Marketing Institute.

5. Michael Martinez writes Core Essentials of On Site Search Engine Optimization for SEO Theory.

6. Chloe Mason Gray writes The Complete Guide to Online Customer Research for KISSmetrics.

7. Barry Adams writes 4 Crucial Ingredients for a Successful SEO Strategy for State of Digital.

8. Nathan Safran writes How Content Is Changing And What Marketers Need To Know [Survey Data] for Marketing Land.

9. Kyra Kuik writes How to Create Evergreen Content that Builds Your Business for distilled.

10. Barry Schwartz writes Google’s Head Of Search 10 Biggest Search Milestones With 890 Changes In Past Year for Search Engine Roundtable.

Get all of the latest SEO goodness by signing up for the SEO Copywriting Buzz newsletter now!

Creative Commons licensed photo thanks to Vanessa.

SEO Copywriting Top 10: Aug. 6-12, 2014

Customer parking for Slayer only!

Your customers are unique. Give them a USP that can’t be copied!

Your clients are unique – and it’s that difference that sets them apart from the competition and makes them shine brighter to their customers. Your clients need a USP that sets them apart and cannot be duplicated. Matt Ambrose tells you how to capture the perfect USP in post #1.

For content goodness, Kelsey Meyer helps you discover why your content isn’t working in post #3, Heather Lloyd-Martin spices up your boring B2B biz in #4, and Ann Smarty helps you write a perfect headline.

Also, is your site over-optimized? Neil Patel helps shares the warning signs in post #6.

Check out these and the other terrific tips in this week’s SEO Copywriting Top 10!

1. Matt Ambrose writes Define Your Client’s ‘Why’ to Give Them a USP Competitors Can’t Copy for The Copywriter’s Crucible.

2. Jonathan Crossfield writes The Future of Social Media Content Strategy is Really Déjà Vu for Content Marketing Institute.

3. Kelsey Meyer writes Why Your Content Isn’t Working for Kapost Content Marketeer.

4. Heather Lloyd-Martin writes 5 Ways to Spice Up Your B2B Content for SEO Copywriting.

5. Bill Slawski writes Entity Mentions are Good: Brand Mentions are not the New Link Building for SEO by the Sea.

6. Neil Patel writes How to Avoid Over-Optimizing Your Website for KISSmetrics.

7. Julia McCoy writes The Future of SEO: Topics Instead of Keywords for Social Media Today.

8. Daniel Faggella writes Prep For Email Segmentation To Reap These 3 Benefits for Marketing Land.

9. Ann Smarty writes How to (Try to) Write a Perfect Headline for Internet Marketing Ninjas Blog.

10. David Towers writes Google confirms HTTPS as a new ranking signal: What are the implications? for Econsultancy.

Save almost $200 on SEO Copywriting Certification training with the coupon code FUN! This ends soon, so don’t wait!

Creative Commons licensed photo thanks to Seth Anderson.

SEO Copywriting Top 10: July 30 to Aug. 6, 2014

repurposing

Hey, you can repurpose a toilet paper roll as a seedling pot. It’s even easier to repurpose your content!

If you’re not repurposing content, you should be!

Save time and energy on coming up with new content – and easily fill up that content calendar – by repackaging existing content in multiple ways. For more on how, check out Niki Payne’s guide to repurposing content in post #2.

Repurposing also helps for those times when you’ve – *gasp!* – lost your writing motivation. It happens to all of us, and Len Markidan offers help in post #4.

Also, to keep with the repurposed-toilet-paper-roll-as-seedling-pot that’s over to your right – get growing! Grow your subscriber list – because that’s where your money is! Rob Young tells you how to add 500 subscribers with a contest in #6, and write high-converting landing pages with Sean Ellis’ six principles of persuasion in #9.

OK, now get reading and get growing everyone! :)

1. Jason Acidre writes Using Modern SEO to Build Brand Authority for Moz.

2. Niki Payne writes 6-Step Guide to Repurposing Content for Bruce Clay Blog.

3. Mike Sansone writes Is Guest Posting a Good Business Practice? for ConverStations.

4. Len Markidan writes Lost Your Motivation to Write? The One Thing that Helps for Write to Done.

5. Joe Bunting writes How to Become a Better Writer in One, Simple Step for The Write Practice.

6. Rob Young writes How to Run a Simple Contest and Add 500 New Subscribers to Your List for Boost Blog Traffic.

7. Gabriella Sannino writes SEO and Content Audits: An Honest Look at Your Company’s Web Content for Level 343.

8. Rebekah Radice writes How to Deliver Outstanding Customer Service With Social Media for Social Media Examiner.

9. Sean Ellis writes How to Use the 6 Principles of Persuasion to Create Landing Pages That Convert for Unbounce.

10. James Parsons writes How to Immunize a New Website Against Negative SEO for Search Engine Journal.

Whoa! You’re in luck! Heather extended the Copywriting Business Boot Camp deal. Save $400 with coupon code VIP. Sign up now because this unbelievable deal won’t last much longer.

Creative Commons licensed photo thanks to Stacie.

SEO Copywriting Top 10: July 23 to 29, 2014

Want to become a full-time writer? Check out post #1 for a way to overcome woes and live your dream.

Want to become a full-time writer? Check out post #1 for ways to overcome woes and live your dream.

Leave all of the above writer cliches behind – oh, except for that “successful” one (which isn’t a writer cliche at all anyway) – and live your dream of becoming a full-time writer. Carlos Cooper shares how he did it – and how you can, too!

Lying awake at night distraught over your glaringly blank editorial calendar? Heidi Cohen’s content curation tips will help you quickly fill it up!

For you search geeks – aka you … and me – Bill Slawski gets all knowledge base entities on us. To learn more about that, check out post #5.

The rest of these posts are great, too! Enjoy!

1. Carlos Cooper writes 9 Things I Did To Become A Full-Time Writer for The Write Practice.

2. Ray Edwards writes A Five-Part Framework for Writing Better Sales Copy for Goins, Writer.

3. Heidi Cohen writes 9 Content Curation Ideas for Bulking Up Your Editorial Calendar for Content Marketing Institute.

4. Jon Morrow writes Why Your Site Gets Such Pitiful Traffic (and What to Do about It) for Boost Blog Traffic.

5. Bill Slawski writes How Knowledge Base Entities May be Used in Searches for SEO by the Sea.

6. Chloe Mason Gray writes 39 Resources for Understanding the Science & Psychology Behind Great Marketing for KISSmetrics.

7. Heather Lloyd-Martin writes New to SEO writing? 5 Essential Things You Need to Know for SEO Copywriting.

8. Ronell Smith writes How To Crush The Competition And Own Your Business Category for ISOOSI Blog.

9. Webbiquity writes 17 Helpful SEO Tools and Tool Reviews.

10. Henneke writes 13 Ways to Move Forward When Self-Doubt Sabotages Your Business Progress for Enchanting Marketing.

Impress – and help – clients with your search knowledge. It’s easy! Sign up to receive the SEO Copywriting Buzz newsletter for the latest updates delivered right to your inbox.

Creative Commons licensed photo thanks to kbowenwriter

SEO Copywriting Top 10: July 16 to 22, 2014

niche market content strategy

Niche market? There’s a content strategy just for you!

You freelance SEO copywriters won’t want to miss this one!

In this week’s SEO Copywriting Top 10, there’s a guide to optimizing client websites, 140 websites that pay writers – and hot USP strategies!

You’ll also want to keep up with Google by reading the latest on author rank and how Hummingbird has impacted search so far.

AND …

Got an unfamiliar niche? Check out #8 for a content strategy that’s perfect for you!

There’s more copywriting greatness in there for ya, too, so enjoy!

1. Kristi Kellogg writes Google Authorship Photos Removed, Author Rank Ahead for Bruce Clay Blog.

2. Peter Da Vanzo writes Guide to Optimizing Client Sites 2014 for SEO Book.

3. Matthew Barby writes How Press Requests Can Be A Link Building Gold Mine for Search Engine Land.

4. Jennifer Roland writes 140 Websites That Pay Writers in 2014 for Make A Living Writing.

5. Mike Sansone writes 13 ½ Business Blogging Tips to Impress Readers and Skyrocket Sales for ConverStations.

6. Kevin Carlton writes 10 super simple strategies copywriters use to find a sizzling-hot USP for Write Online.

7. Gabriella Sannino writes Optimizing Your Content The Best SEO for Level 343.

8. Adrienne Erin writes How to Develop a Content Strategy for an Unfamiliar Niche for Search Engine People.

9. Ian Lurie writes 8 Simple But Powerful Landing Page Copywriting Tips for Unbounce.

10. Eric Enge writes Assessing Hummingbird’s Impact On Search — 10 Months Later for Search Engine Land.

Get SEO copywriting tips and course discounts delivered to your inbox! Sign up for the SEO Copywriting Buzz newsletter now!

Creative Commons licensed photo thanks to Daniel Hanson.

SEO Copywriting Top 10: July 9 to 15, 2014

Delve into the psychology of anticipation in this week's SEO Copywriting Top 10.

Delve into the psychology of anticipation in this week’s SEO Copywriting Top 10.

There are a couple posts about the psychology of conversion for you this week.

Neil Patel shares some insights on anticipation while Nate Desmond gives you some psych tactics with case-study examples.

Ready to throw in the towel on your writing biz? David K. William helps you delve into your own mind to deal with thoughts of giving up your freelance writing career.

The anticipation must be killing you, so I’ll let you get to it! ;)

1. Mike Murray writes The Great Content Checklist: Tips, Tools, and Examples for Content Marketing Institute.

2. Heather Lloyd-Martin writes 9 (more) questions writers ask about SEO copywriting for SEO Copywriting.

3. Andy Crestodina writes 3 Myths About Duplicate Content for KISSmetrics.

4. Greg Gifford writes Everybody Needs Local SEO for Moz.

5. Kelsey Jones writes How Does Google Index Tweets? A Study by @StoneTemple for Search Engine Journal.

6. David K. William writes What do you do when you feel like giving up? for The Web Writer Spotlight.

7. Neil Patel writes The Psychology of Anticipation and What it Means for Your Conversions for Unbounce.

8. Aki Libo-on writes How to Be a Better SEO: An Interview With Benj Arriola for Search Engine Journal.

9. Nate Desmond writes 5 Psychological Principles of High Converting Websites for KISSmetrics.

10. Ronell Smith writes How To Go Where The Competition Isn’t And Win for ISOOSI Blog.

Don’t miss a thing! Sign up the the SuccessWorks SEO Copywriting Buzz newsletter to stay up-to-date on all of your SEO info.

Creative Commons licensed photo thanks to David J Laporte.

SEO Copywriting Top 10: July 2 to 8, 2014

search

This post is packed full of search!

There’s a whole lot about SEO in this week’s Top 10!

Ruth Burr Reedy tells you what you need to know to succeed in SEO today, and HubSpot gives you a gigantically awesome Google ranking factors infographic.

But there’s more! (Yes, I did just use that overused, persuasive copywriting line on you. Jokingly, though, because you’re one of us! Oh, and there also really is more.)

Builtvisible gives you a candidate’s perspective on landing an SEO gig, and Arnie Kuenn interviews Danny Sullivan on the state of search.

Go forth and enjoy all of this searchy goodness!

1. Henneke writes How to Woo Clients with Your Online Personality for Enchanting Marketing.

2. Amanda DiSilvestro writes Find Writing Opportunities the Unconventional Way for SEO Copywriting.

3. Carol Tice writes How to Get Over Your Paralyzing Article Writing Fears for Make A Living Writing.

4. Tamar Weiss writes 4 Steps to a B2B Content Marketing Strategy that Drives Revenue for Content Marketing Institute.

5. Ruth Burr Reedy writes Essential Skill Sets for the Modern SEO for ISOOSI Blog.

6. Sam Kusinitz writes An Exhaustive List of Google’s Ranking Factors [Infographic] for HubSpot.

7. Ben Davis writes The Natural History Museum online: a lesson in copywriting for Econsultancy.

8. Bridget Randolph writes How To Tap Into Social Norms to Build a Strong Brand for Moz.

9. Dani Mansfield writes Getting a job in SEO: A Candidate’s Perspective for Builtvisible.

10. Arnie Kuenn writes The Current State of Search: An Interview with Danny Sullivan for LinkedIn.

Stop wasting time searching for search news! Let us do it for you! Sign up for the SEO Copywriting Buzz newsletter now and get your time back.

Creative Commons licensed photo thanks to brewbooks.

SEO Copywriting Top 10: June 25 to July 1, 2014

Heather explains the benefits of getting out of your comfort zone - and leads by example!

Heather explains the benefits of getting out of your comfort zone – and leads by example!

Because it would be weird and unjust not to mention it, here’s a post on Google removing authorship photos from search. I don’t want to put one of these posts in the list, though, because that precious space is mostly for learning things. However, you should be aware of the change.

One cool thing to learn, now that Heather’s back from her month-long sojourn into the Grand Canyon, is to leave your comfort zone behind in order to grow. See how she did it in her post!

Also on the topic of personal growth, don’t miss Demian Farnworth’s piece on outsmarting obsolescence.

Enjoy!

1. Eric Covino writes SEO Insurance: Best Practices for Writing SEO Services Client Contracts for SEO Book.

2. Michael Gerard writes Outsourcing Content Creation: Agencies vs. Freelancers for Curata.

3. Barry Adams writes Google`s Road to Total Web Domination for State of Digital.

4. Heather Lloyd-Martin writes Climb out of your comfort zone! for SEO Copywriting.

5. Danielle Bachini writes Why You Must Be Blogging for SEO Success for Brick Marketing.

6. Demian Farnworth writes How to Outsmart Obsolescence for Medium.

7. Michele Linn writes The Basics of SEO for Successful Content Marketing for Content Marketing Institute.

8. Michael Stelzner writes Marketing You: How to Play to Your Unique Strengths for Social Media Examiner.

9. Rand Fishkin writes 8 Ways to Use Email Alerts to Boost SEO – Whiteboard Friday for Moz.

10. David Cheng writes How to Optimize Your Older Blog Content for Long Tail Conversion for Unbounce.

Get all of the latest news and deals by signing up for the SEO Copywriting Buzz newsletter! Sign up now!

Creative Commons licensed photo thanks to Aldon.

SEO Copywriting Top 10: June 18 to 24, 2014

free tool

This post is chock-full of free tools!
And, unlike security for this man’s building, we trust that you’ll use them wisely. :)

We’ve got a couple killer Hummingbird posts for you this week, and, because I know you love tools (the helpful marketing kind, not the obnoxious person kind), I’m giving you two posts from KISSmetrics chock-full of growth-hacking and SEO tools.

Seriously, can we get enough posts about tools that make our lives easier?

You’ll also discover how to produce more content without outsourcing, and, for any of you too-free-spirited freelancers (c’mon, you know who you are!); discover how to create a freelance writing schedule that keeps the dough rollin’ in.

1. Karon Thackston writes Are You Asking These Useless Questions about SEO Copywriting? for Marketing Words Blog.

2. Ilise Benun writes Freelance Copywriting Proposals: 10 Questions to Ask First & 4 Types to Write for SEO Copywriting.

3. Dan Shewan writes How Google Hummingbird Changed the Future of Search for WordStream.

4. Cyrus Shepard writes Feeding the Hummingbird: Structured Markup Isn’t the Only Way to Talk to Google for Moz.

5. Neil Patel writes Seven Free SEO Tools You Should Be Using for KISSmetrics.

6. Chloe Mason Gray writes 35 Growth Hacking Tools for Marketers Who Don’t Code for KISSmetrics.

7. Peter Herrnreiter writes The Psychology of Belonging: Why People Become Brand Fans for Marketing Profs.

8. Eric Enge writes How Content Quality Analysis Works With SEO for Search Engine Land.

9. Bryan Lovgren writes The Secret to Producing More Content (Without Outsourcing) for LinkedIn.

10. Lauren Carter writes How to create a freelance writing schedule that boosts your productivity for By Lauren Carter.

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Creative Commons licensed photo thanks to bark.