Your LinkedIn profile says “I’ve figured out a predictable way to help websites and blogs gain recognition, build traffic and capture subscribers.” So … like … what is it?
It’s really no secret: create meaningful content that stands out. It begins on your blog, extends to your guest contributions, and proliferates on the social web.
That’s the strategy. And of course there are standard tactics. The execution, however, depends upon the talent. Her experience, creativity, work ethic, patience and personality.
For example, [...]
Although it’s true that synonyms are an SEO copywriter’s friend, not every word in your thesaurus is created equal.
Don’t turn to a thesaurus unless you know how to use it.
Make sure the words you choose really convey the proper message.
It’s a lurking marketing nightmare
A few years ago, I walked past a sign for a youth camp which read, “Where Adventure Lurks.”
Do you really want to send your kids to a camp with things lurking?
According to Dictionary.com, lurk means:
“To lie [...]
Once upon a time, SEO consultants recommended that every page have at least 250 words of content (although that was always a rule of thumb.)
Today, it’s an entirely different story. Today, 250 words is almost considered thin content. Plus, there doesn’t seem to be a hard-and-fast answer to the “how many words is right for Google” question.
One recent case study reports that longer blog posts (over 1,500 words) position better in Google.
Another article discusses that we’re in the “age of skimming” and [...]
There are a lot of posts about reach this week.
Want more Facebook likes? More Twitter followers? Want your content found by more relevant readers? Of course you do!
Read on to find out how to get more, more, more out of social media – and for a bunch of other helpful info, too!
Content writing tips
Sally Ormond writes How Long Should a Blog Post Be? for Freelance Copywriter’s Blog.
Henneke Duistermaat writes 18 Seductive Writing Tips That’ll Leave Your Readers Begging for More for Boost Blog Traffic.
Headlines. We’re bombarded by them on a daily basis as online publications vie for the most pageviews.
What’s the magic formula for the world’s best headlines? Is it long or short? Positive or negative? Clever or straightforward? Is it BuzzFeed or the BBC?
I hesitate to call headline writing on the web an art, as it’s more of a science mixed with a bit of luck. Even if you follow all the advice on the proper words to use to increase [...]