Penguin 2.0: Should you rewrite your evergreen site copy?
Welcome back! In this video of the SEO Copywriting Checklist series, Heather discusses the impending Google Penguin 2.0 update and what it means for site owners and evergreen web content.
Matt Cutts, a distinguished engineer from Google, recently released a video announcing the next wave of Google algorithm updates. He specifically discussed Penguin 2.0, saying it will roll out this summer.
So Google is giving site owners a big heads up!
Also, on last weeks’ SEO Copywriting Certification call with Bruce Clay, he [...]
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How to fire a vendor (and still feel OK after doing it.)
I had to fire a vendor today.
When it comes to giving someone the ax, I am a far cry from Donald Trump. Did I get pleasure from the experience? Heck no. Did I lose sleep over the decision? Sure.
Did it need to be done? Yes.
Fortunately, I’ve (finally) learned when to fire someone – and how to do it well.
Chances are, you’ll have to fire someone someday. The writer who misses deadlines. The accountant who doesn’t return your calls. The consultant [...]
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SEO content marketing roundup, week ending May 15th
Marketers focus on predictions for the future in this week’s latest and greatest online marketing news, with talk of emerging trends, upcoming algorithm updates, and changing demographics.
Content and social media marketers discuss the reality of a youthful audience and its preferences for mobile, social, and visual content. Meanwhile, YouTube introduces paid channels, Bing helps Klout out with its new “experts” feature, and local search shifts to mobile apps in a big (and affluent) way.
The SEO and search community buzz about [...]
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SEO client education: It’s your most important job
It doesn’t matter if you’re an SEO consultant, SEO copywriter, content writer, or social media coordinator that reads keyword reports – if you are helping clients with SEO, client education is your most important job.
In fact, I’d wager that if you’re struggling in your business as an SEO provider, client education is the missing piece.
Client education and managing expectations go hand in hand.
What do I mean by education? It can take many different forms, but the goal is to help [...]
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SEO Copywriting Checklist: Are you writing content “for Google”?
Greetings! Welcome to another installment of the SEO Copywriting Checklist series. Today, Heather gets back to the basics in discussing whether you’re writing content “for Google”.
The idea that you need to write content in a particular way for it to position well in search results is a tenacious misconception. It’s also an unhealthy one, both in terms of search engine appeal and user experience.
Tune in to hear what Heather has to say about writing “for Google” and how to correct [...]
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