Is traditional copywriting dead?
Is the latest “Google Plus” news making you think that traditional copywriting is dead – and it’s all about social?
I received this note from a talented SEO copywriter:
“It’s really true that it’s important to do what one loves – and because I have ADD, I find social campaign management/monitoring, etc. to be extremely difficult, staying [...]
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SEO content marketing roundup, week ending February 1st
In this week’s latest and greatest Web-writing news, all is relatively quiet on all fronts as marketers drop the SOPA bone and focus on Google+ and Search+: Content marketers discuss practicalities, strategy and channels; the SEO and search community find ways to either deal with, benefit from, or work around Google’s Search+; and social media [...]
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SEO Copywriting Certification Grad Alice Zyetz shares her journey
Alice’s Journey
I am a beginning SEO web writer with 30 years of business and technical writing knowledge and experience. As an online web writer certified in SEO, I specialize in copywriting for small businesses. I have an extensive background in training business and technical writers to communicate clearly. My clients have included major aerospace companies [...]
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How to tell if your sales copy sucks
Greetings! In today’s Web-writing video, Heather discusses how to check your sales copy to detect common and costly mistakes – those she has witnessed time and again in her long SEO copywriting career.
It’s true, writing sales copy is really difficult if you’ve never done it before. There are several ways you can inadvertently go wrong, [...]
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Need Google+ and Twitter content? Go old school
Once upon a time, long before Twitter, Google + and Facebook, there was a powerful piece of marketing collateral that’s all but ignored now.
The “tips” booklet.
Companies would pay a lot of money for writers to pour through their past articles and ferret out tip-worthy content. These tips were typically turned into a softcover booklet (like [...]
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