No Comments

Are Your Online Sales Slipping? This Could Be Why …

It’s never easy to lose thousands of dollars every month to your competitors.
The company (let’s call it Company X) used to be at the top of their game. Product sales were brisk. Their testimonials were excellent. They dominated Google search results for their main keyphrases.
Then, things started to slow. “It’s seasonal,” thought the CMO. “There’s nothing to worry about.”
Two years and many seasons later, business was down by 50%. The product quality hadn’t changed. In fact, nothing internally had changed.
And that was [...]

No Comments

SEO Copywriting Top 10: Aug. 13 to 19, 2014

You probably know what a copywriting swipe file is, and maybe you’ve been meaning to start one but haven’t figured it out yet. Well, check out post #2 to finally figure it out!
There’s a bunch about SEO this week, as John McTigue helps you create a Hummingbird-worthy website, Michael Martinez brings you back to the core essentials, Barry Adams helps out with your SEO strategy, and Barry Schwartz shares Google’s top milestones of the past year’s 890 search changes!
Also, don’t [...]

2 Comments

Dominate Your Branded Search Result

In most cases, SEO will focus on getting a website to rank for generic keywords that are relevant to the company’s products or services. However, often the most relevant keyword of all – the company’s brand name – is overlooked.
All too frequently SEO practitioners only perform a cursory check to see if a company website ranks for its own brand name. Does a branded search deliver the website as the first result? Yes? Tick that checkbox and move on.
Sometimes however, [...]

No Comments

SEO Copywriting Top 10: Aug. 6-12, 2014

Your clients are unique – and it’s that difference that sets them apart from the competition and makes them shine brighter to their customers. Your clients need a USP that sets them apart and cannot be duplicated. Matt Ambrose tells you how to capture the perfect USP in post #1.
For content goodness, Kelsey Meyer helps you discover why your content isn’t working in post #3, Heather Lloyd-Martin spices up your boring B2B biz in #4, and Ann Smarty helps you [...]

4 Comments

5 Ways to Spice Up Your B2B Content

News flash: B2B content doesn’t have to be boring.
I know, I know. Writing for B2B sites isn’t easy. Products like lanyards and construction helmets aren’t necessarily sexy. Your competitors’ sites are probably just as boring. And the powers-that-be may feel more comfortable with “just the facts” feature-filled content.
Yet, for many (most) B2B sites, there’s room for so much improvement. By adding just a little bit of spice, you can connect with your readers and boost your conversion rates.
Here’s how to do it:
Use the [...]