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2014’s 10 Hottest SEO Copywriting Posts

2014 is almost over.
What a long, strange year it’s been.
Authorship died, new algorithmic tweaks kept rolling out and Matt Cutts decided to take a break from Google. Quality writing is still in and spammy, formulaic writing is still definitely out.
The more things change, the more things stay the same.
While compiling the yearly top post roundups, I’ve enjoyed seeing how the SEO writing conversation has changed. In 2012, the top posts were of the back-to-basics variety. In 2013, people enjoyed the higher-level, more actionable posts. This […]

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10 Must-Read Posts for Freelance SEO Copywriters

Running a freelance SEO copywriting business means wearing many different hats. You’re in charge of business development, marketing, client relations…and oh yeah, you’re also the one writing the content.
It can be a little…overwhelming…at times.
These 10 posts will help you write better copy and navigate the business-building waters with style.  Enjoy!
9 Questions Writers Ask About SEO Copywriting
Wondering if SEO copywriting is right for you? Here are nine of the most common questions I’m asked (including how much people will pay for content.)
9 (More) Questions […]

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Should You Bleed On The Page?

James Altucher does it. Rand Fishkin does it. Ben Huh does it. So does Neil Patel and Chris Brogan.
They all write extremely personal posts outlining their successes, their processes and their failures.
In short, they open up a vein and bleed on the page.
As writers and marketers, it’s easy for us to put a wall between us and our readers. When we write a blog post–even if it’s a more “personal” post, we try to put our best foot forward and not […]

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6 Things to Check Before Turning In Your Final Draft

Have you ever thought, “Wow, that headline could be better” after you turned in your final draft?
Or worse, your boss (or client) redlined your copy–and she sent you a nastygram to let you know?
Ouch.
I’ve reviewed a lot of SEO writing over the years and there is one big constant: so-so copy happens. Maybe it’s a headline that falls flat. Or maybe the writer missed some keyphrase opportunities.
Although the mistakes may be minor, they’re a red flag to your boss (or client) that you’re “working sloppy.”
That’s never […]

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9 SEO Copywriting Experts Share Their Top Tips

Want to peek inside the busy brain of an expert SEO copywriter?
Last week, I asked a number of well-known writers to share their favorite SEO writing tip  (you can see the original post here.) Many people generously responded with resources, articles and words of advice.
Make sure that you follow these writers on social media and read everything they write. The education you’ll gain will be well worth your time. Trust me.
(And big thanks to the eight copywriters who submitted their tips. You […]