I had one rule when I was on Match.com.
If I saw misspellings, typos or the wrong form of a word (like “they’re” when he meant to type “there,”) that person was no longer a candidate.
Harsh? Yes. But here’s my theory. First impressions count. If a person can’t spend two minutes proofing their email, they weren’t overly invested in meeting me in the first place.
I thought of my “Match rule” after receiving an email from a possible vendor. I was searching for solutions and [...]
During client meetings, your smart marketing ideas fly around like popping popcorn. ::POP:: There’s another brilliant idea!
Your clients’ files, marketing calendars and upcoming posts are organized, color-coded and scheduled.
You are a marketing ninja when it comes to your clients.
Your own site…not so much.
It’s funny how we neglect our own sites. We know how to help our clients. We can instantly see new opportunities and break down exactly how to make the necessary changes.
Yet, our own marketing goes untouched. There’s nothing in the sales [...]
“We’d love to work with you, but your prices are just too far out of our budget. Everyone else we’ve talked to charges much less.”
Yeah, that’s always a fun email to receive first thing in the morning.
What’s your first reaction when you read something like this? Anger? Shock? Denial?
Or do you just shrug, shut down your computer and feel depressed the rest of the day?
Emails like this would grate on my psyche. I would put a lot of work into [...]
After I read my client’s email, I had to hold myself back from beating my head against my laptop.
“Heather, we agree with what you’re saying. But I think we’re going to go in a different direction and try something else first.”
Whether you work in-house or freelance, you’ve probably had moments like this. You spent hours carefully crafting a strategy, web page or idea. You have reams of paperwork supporting your recommendations.
And then the client goes in another direction. What? If they [...]
I walked away from the conversation shaking my head.
“SEO services are too expensive. We can’t afford to hire someone.”
“I’m smart. I should be able to figure this SEO stuff out myself.”
“My team is top-notch. No, they don’t have any formal SEO training, but I’m sure they’ll get it. Maybe I’ll send them to a conference…”
Stop it. Just. Stop. It.
Why do I sound so frustrated? Because I’ve chatted with large and small companies that have all said some variation of the [...]