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3 tips for DIY small business SEO content writing

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I’ve said it before – small businesses can write killer SEO content. When [...]

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SEO content marketing roundup, week ending September 1st

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Greetings and welcome to this week’s SEO copywriting and content marketing roundup!  The latest news and links tend to cluster around these topics: the multi-faceted and changing face of search engine ranking, outsourcing vs. [...]

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Select your killer keyphrases easily with this simple method

Welcome back!  In this post of our ongoing Monday SEO how-to series, we’re going to get into how to filter our keyphrase list to capture our most powerful keyphrases with a simple tool: Excel.  How cool is that?  Let’s get to it, then!
As you (hopefully!) recall, last week we built our keyphrase “seed” list in [...]

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No one engine should have all that power

OK, I have a question for y’all…
Why do we let Google have so much power over how we produce Web content?
I was reading a Search Engine Watch article where Kevin Gibbons was stressing how Google is never the “only customer.” Still, at every conference (most recently, Search Engine Strategies, San Francisco,) I hear people saying [...]

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SEO content marketing roundup, week ending August 25th

After last week’s super-social SES San Francisco summit, it’s no surprise that the latest and greatest SEO copywriting news and links have turned a bit inward and introspective in their content.  But before we get into the emotion and psychology behind SEO and content marketing, let’s pause and celebrate the success of this blog, noted [...]