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Do you suck at marketing your own site?

During client meetings, your smart marketing ideas fly around like popping popcorn. ::POP::  There’s another brilliant idea!
Your clients’ files, marketing calendars and upcoming posts are organized, color-coded and scheduled.
You are a marketing ninja when it comes to your clients.
Your own site…not so much.
It’s funny how we neglect our own sites. We know how to help our clients. We can instantly see new opportunities and break down exactly how to make the necessary changes.
Yet, our own marketing goes untouched. There’s nothing in the sales [...]

10 Comments

Tired of hearing “You’re too expensive?”

“We’d love to work with you, but your prices are just too far out of our budget. Everyone else we’ve talked to charges much less.”
Yeah, that’s always a fun email to receive first thing in the morning.
What’s your first reaction when you read something like this? Anger? Shock? Denial?
Or do you just shrug, shut down your computer and feel depressed the rest of the day?
Emails like this would grate on my psyche. I would put a lot of work into [...]

4 Comments

Clients ignore your advice? Here’s what to do

After I read my client’s email, I had to hold myself back from beating my head against my laptop.
“Heather, we agree with what you’re saying. But I think we’re going to go in a different direction and try something else first.”
AAAARRRRRGGGGHHHHH!
Whether you work in-house or freelance, you’ve probably had moments like this. You spent hours carefully crafting a strategy, web page or idea. You have reams of paperwork supporting your recommendations.
And then the client goes in another direction. What? If they [...]

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Want to DIY Your SEO? Here’s Your Reality Check

I walked away from the conversation shaking my head.
“SEO services are too expensive. We can’t afford to hire someone.”
“I’m smart. I should be able to figure this SEO stuff out myself.”
“My team is top-notch. No, they don’t have any formal SEO training, but I’m sure they’ll get it. Maybe I’ll send them to a conference…”
Stop it. Just. Stop. It.
Why do I sound so frustrated? Because I’ve chatted with large and small companies that have all said some variation of the [...]

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Need Marketing Clarity? Get Out Of Your Head

I just got off the phone with my accountant.
For some people, chatting with their accountant is a super-stressful event. But not for me. My accountant (Eva Rosenberg, in case you’re wondering,) is fantastic. I. Love. Her.
Why? She can take the most complex situation, break it down into bite-sized chunks and show me how to proceed. It may be about how to structure my finances. Or how to handle a tax situation. We even discuss new business ideas (which is what we talked about [...]