Canadian translations from your favourite Canuck!

In one of my last posts, I promised you more American vs. Canadian translations. So here they are—you can add these to your fund of trivia!

American = Canadian

10th grade = Grade 10

Knock on wood = Touch wood

Beating a dead horse = Flogging a dead horse

Get lost! = Take off!

Winter hat = Toque Read More…

U.S. Companies take note: stop dissing your friendly neighbors to the north!

Three reasons why writing for the Canadian audience is different.

Oh, America. Why does your copy dis your neighbours to the north?Many US-based companies are under the impression that American English is the same as Canadian English. While there are some similarities, the dialect is quite different. And so are the spellings. Not to mention that my fellow Canadians aren’t keen on U.S.-based sites trying to sell something in their language. If we’re an important enough target audience, shouldn’t companies write their Canada-focused copy Canadian-style? In fact, I’ve seen companies make changes to their U.K.-targeted web copy, but it’s rare to see targeting for my Canadian brethren. What’s up with that? Read More…

A shout out from the Great White North!

Greetings from the chilly, snowy Great White North of Canada! I’m Aimee Beck, Director of Search Strategies with SuccessWorks Search Marketing, Inc. And while I say chilly, snowy … it’s actually rainy and dreary at the moment. But I digress…

From the onset of my SEO copywriting career about five years ago, I’ve learned a ton of stuff. And I mean a ton. Not only did I manage to transform my once very raw writing talent into a highly refined skill, I also picked up a wealth of info about the search industry as a whole. It’s been quite the ride and I can’t wait to see where it takes me next! So when Heather presented me with the chance to write about all sorts of useful SEO topics here on SEOcopywriting.com, I jumped at the opp. I can’t think of a better way to give thanks to those that helped me along the way than to pay it forward! Read More…