Easy ways to Panda-proof your content

Panda is everywhere! I’m here at SMX East, and “Panda” is definitely the hot conference buzzword. My argument? Google’s Panda update forces marketers to go back to basics – that is, quality, original content that speaks to their prospects and tells a story. The update is a good thing and provides quite a bit of opportunity. It’s just understanding how to leverage it and make it happen.
Yesterday, I discussed how to “Panda-proof” your content – and how to develop content [...]

Learn how to Panda-proof your content at SMX East

Did Google’s Panda take a big bite out of your search engine rankings – and you’re not sure what to do next?
Sounds like a trip to NYC for SMX East (September 13th – the 15th) would be a smart move.
I’m excited to announce that I’ll be speaking on “Panda-proofing your content” on September 13th from 1:45-3 p.m. I’ll be joined by a fantastic speaker lineup, including:

Justin Briggs, SEO Consultant, Distilled
Horst Joepen, CEO, Searchmetrics
Chris Silver Smith, Director of Optimization Strategies, KeyRelevance

If [...]

SEO content marketing roundup, week ending August 18th

Is it search? Is it social?  Is it mobile?  Is it video?  Is it SEO?  Or could content marketing in all its possible forms and avenues be morphing into one multifaceted, connected marketing creature?  The word for today’s SEO content marketing news roundup:  the profession is evolving rapidly in sync with emerging technologies, and we need to evolve with it to remain viable and successful!
The latest news from the Search Engine Strategies (SES) San Francisco Conference-Expo (part of ClickZ’s Connected [...]

SEO content marketing roundup, week ending July 28th

Yes, dear readers, it’s time to get current with the latest and greatest of SEO copywriting and content marketing news!  This post is dedicated to our SEO Copywriting & Content Marketing Queen, Inside Informant, and Generous Educator, Heather Lloyd-Martin. (I can get away with this, because she’s out of town this week!)  Heather will be both presenting and speaking at the SES (Search Engine Strategies) San Francisco Conference-Expo, on Tuesday, August 17th.  Details follow:
As part of ClickZ’s Connected Marketing [...]

SEO content marketing roundup, week ending July 21st

Getting social with it:  this Wednesday’s roundup of the latest and greatest of SEO content marketing news and links features social media marketing, as content marketers grapple with such slippery issues as social media SEO, whether social media is helpful or hurtful to marketing campaigns, and how social marketing stands up to search engine marketing efforts.   Engage, enlighten, and enjoy!
Can social media actually hurt your content marketing campaign?  The case is made in a Hubspot blog that cites seven specific [...]