6 Things to Check Before Turning In Your Final Draft

Have you ever thought, “Wow, that headline could be better” after you turned in your final draft?
Or worse, your boss (or client) redlined your copy–and she sent you a nastygram to let you know?
Ouch.
I’ve reviewed a lot of SEO writing over the years and there is one big constant: so-so copy happens. Maybe it’s a headline that falls flat. Or maybe the writer missed some keyphrase opportunities.
Although the mistakes may be minor, they’re a red flag to your boss (or client) that you’re “working sloppy.”
That’s never […]

9 SEO Copywriting Experts Share Their Top Tips

Want to peek inside the busy brain of an expert SEO copywriter?
Last week, I asked a number of well-known writers to share their favorite SEO writing tip  (you can see the original post here.) Many people generously responded with resources, articles and words of advice.
Make sure that you follow these writers on social media and read everything they write. The education you’ll gain will be well worth your time. Trust me.
(And big thanks to the eight copywriters who submitted their tips. You […]

14 Must-Read SEO Copywriting Tips

If you’re an SEO writer, you’re probably doing more than “just putting keyphrases into the content.”
You’re creating persuasive headlines. You’re setting strategy. You’re transforming boring benefit statements into copy that converts like crazy. You may even manage an in-house or freelance team.
In short, you wear a lot of different hats. All the time.
Below are 14 of my favorite SEO copywriting tips and strategies. They span from how to create an in-house team to how to write great copy, fast. You […]

Tired of hearing “You’re too expensive?”

“We’d love to work with you, but your prices are just too far out of our budget. Everyone else we’ve talked to charges much less.”
Yeah, that’s always a fun email to receive first thing in the morning.
What’s your first reaction when you read something like this? Anger? Shock? Denial?
Or do you just shrug, shut down your computer and feel depressed the rest of the day?
Emails like this would grate on my psyche. I would put a lot of work into […]

Clients ignore your advice? Here’s what to do

After I read my client’s email, I had to hold myself back from beating my head against my laptop.
“Heather, we agree with what you’re saying. But I think we’re going to go in a different direction and try something else first.”
AAAARRRRRGGGGHHHHH!
Whether you work in-house or freelance, you’ve probably had moments like this. You spent hours carefully crafting a strategy, web page or idea. You have reams of paperwork supporting your recommendations.
And then the client goes in another direction. What? If they […]

Want to DIY Your SEO? Here’s Your Reality Check

I walked away from the conversation shaking my head.
“SEO services are too expensive. We can’t afford to hire someone.”
“I’m smart. I should be able to figure this SEO stuff out myself.”
“My team is top-notch. No, they don’t have any formal SEO training, but I’m sure they’ll get it. Maybe I’ll send them to a conference…”
Stop it. Just. Stop. It.
Why do I sound so frustrated? Because I’ve chatted with large and small companies that have all said some variation of the […]

Need Marketing Clarity? Get Out Of Your Head

I just got off the phone with my accountant.
For some people, chatting with their accountant is a super-stressful event. But not for me. My accountant (Eva Rosenberg, in case you’re wondering,) is fantastic. I. Love. Her.
Why? She can take the most complex situation, break it down into bite-sized chunks and show me how to proceed. It may be about how to structure my finances. Or how to handle a tax situation. We even discuss new business ideas (which is what we talked about […]

SEO writing: Are you making this dangerous mistake?

Once upon a time, there was a sad and lonely website.
Its owners were recognized experts in their fields. They had written books. They blogged. They spoke all over the world.
From a marketing standpoint, they were doing everything right.
Yet, their site wasn’t positioning for any important keyphrases. None. Zip.
This made the site owners quite unhappy, so they found a consultant to help.
The consultant noticed quite a few “old school” SEO errors:
–  There were very few keyphrases on the page
–  There were no keyphrase-rich […]

Introduction to Keyword Mapping for Content Managers

Having a website means almost nothing if no one is able to find it. Content managers know this; it’s why SEO has become so critical and why keywords have taken precedence in terms of marketing strategies and content creation. However, understanding how they work and creating a process that utilizes them to their highest potential isn’t always as simple.
When keywords first arrived on the scene, a simple strategy took over: use certain search terms as frequently as possible to get […]

5 Questions That Will Make the SEO Writing Process 5 Times Smoother

It doesn’t matter whether you’re new to writing online or you’re a vet who was writing back when keyword density was at the top of SEOs’ minds. There are few things more satisfying to a writer than successfully negotiating a new project with a new client. Agreeing on a price to produce new content lets you know that you’re a pro and people see you that way. But while it’s gratifying to see a proposal or pitch pay off, that […]