As promised, today we’re going to undertake an honest inventory of our content. This will be a somewhat brutal — but ultimately enlightening and worthwhile — evaluation of our web content. In what Heather has likened to therapy, a “SWOT” analysis systematically examines our relative strengths, weaknesses, opportunities, and threats. Ready?
As underscored in the previous Mondays’ posts, researching your competition and tracking social trends, you are not the only wonder in web town! (I know: Surprise!) So to refine and [...]
A few days ago, my husband and I were watching an ad for Teleflora. It was your typical Valentine’s Day ad – a woman received flowers at work – but they were brown and wilted. She was obviously disappointed. The lesson: If you don’t purchase your flowers from Teleflora, the love of your life may question how much you really care.
The ad made my husband angry. First, he said, why are all Valentine’s Day ads targeted towards men? Why aren’t [...]