Your in-house marketing team may consist of several copywriters … or at least numerous team members who contribute content.
Your website may include:
Product pages written by your creative team
How-to pages written by your tech team
About pages written by upper management
Blog posts written by members of various departments
So how can you ensure your content marketing has a consistent voice?
Share who you are writing for
Your customers want you to tell them, “What’s in it for me?”
But how do you highlight what they need [...]