Many writers, one voice – it IS possible

Your in-house marketing team may consist of several copywriters … or at least numerous team members who contribute content.
Your website may include:

Product pages written by your creative team
How-to pages written by your tech team
About pages written by upper management
Blog posts written by members of various departments

So how can you ensure your content marketing has a consistent voice?
Share who you are writing for
Your customers want you to tell them, “What’s in it for me?”
But how do you highlight what they need [...]

SEO and content writing tips: Week ending March 25, 2014

The SEO world is abuzz about the Matt Cutts versus MyBlogGuest Google penalty drama. Get the low-down on the he-said-she-said, as well as what this means for guest blogging, in the “search engine news” section. (In case you need it, here’s that Whack-a-Cutts game again.)
Aaannnd speaking of Google, there’s more information this week about Google authorship, author rank and Google+, as well as a ton of other awesome content topics and tips!
Enjoy and have a great week, everyone!
Search engine news
Aaron [...]

3 Ways Marketers Can Build Trust With Content

Content marketing serves many purposes. It helps companies attract the right audience, drive lead generation efforts, enable sales teams, and fuel outbound channels such as email, social media and syndication.
But just because an organization might invest in content marketing, it doesn’t always mean they know how to develop the right content. In fact, while 91% of B2B marketers use content marketing, only 32% say they are effective at it.
So, what are some steps marketers can take to ensure their content is valuable, builds [...]

3 tips for a high-converting in-house copywriting strategy

Your in-house copywriting best practices were probably well thought out when they were created, but are they still up to date?
Sometimes, in-house writing teams can fall into the trap of the “this is how we’ve always done it” mindset. But what happens when Google makes another algorithm update and your best practices are no longer as effective – or even worse, are now frowned upon by the search giant.
Standards are good, but don’t get stuck.
While you don’t want to jump [...]

How to get prospects to say yes faster

We’ve all been there.
You had a great phone call with your prospect.  You laughed. You bonded. You explored ways to work together. At the end of the call, the prospect said, “This sounds good. Can you shoot me a proposal outlining what we talked about?”
You hang up the phone, write up a fantastic proposal and email it over. Then … nothing.
No email.
No phone call.
No contract.
It’s like your proposal has fallen into a black hole.
You may hear from your prospect in [...]

SEO and content writing tips: Week ending March 18, 2014

We’ve got a bunch of SEO info for ya this week, so I broke out a new “search engine news” section for ya – right there at the top.
Google seems to be backtracking on some of it’s changes. The high volume of Panda penalties has caused Google to soften the algorithm – and another Panda pare-down is coming.
The search engine also seeks a solution to the “not provided” conundrum.
There’s also a lot of help for freelancers this week that touch [...]

8 content experts share top tips for copy that converts

As a copywriter, your clients – or boss for in-house folks – often measure your performance based on conversion rate. You feel the pressure to not only deliver visits and leads – but dollars! Oh, and if you could go ahead and deliver a lot of new customers consistently … that’d be great.
That’s a lot of pressure. But we’re here to help!
Eight top content marketing experts have agreed to share their hottest high-converting-content-creation tip with you!
Here’s the no-nonsense, get-to-the-good-stuff-I’ve-got-conversions-to-deliver-already question [...]

Are your complimentary services free? Understanding word choice

During some recent holiday travel, I saw this sign in the San Diego airport. I had to take a picture of it because I wondered how many people asked. “How much does it cost?” before they added the handwritten sign “free.”
Who are you trying to reach?
A 2012 report indicated that the average reading level of the books taught in U.S. high schools (grades 9 through 12) was just over a fifth-grade level.
Using the readability index calculator, I tested two very [...]

SEO and content writing tips: Week ending March 11, 2014

I’m happy that this week there are a lot of  tips for our in-house content peeps! Discover how to run a corporate social media account, why you might not see results after training your staff, company blog guidelines and more.
Wanna spy on the competition? Who doesn’t!? There’s a post for that!
Wanna whack Matt Cutts over the head? Who doesn’t!? There’s a post for that, too! (OK, this one isn’t a tip, but I couldn’t resist including it for those of us [...]

Demian Farnworth shares his content strategy and more – like why he digs vacuums

Your LinkedIn profile says “I’ve figured out a predictable way to help websites and blogs gain recognition, build traffic and capture subscribers.” So … like … what is it?
It’s really no secret: create meaningful content that stands out. It begins on your blog, extends to your guest contributions, and proliferates on the social web.
That’s the strategy. And of course there are standard tactics. The execution, however, depends upon the talent. Her experience, creativity, work ethic, patience and personality.
For example, [...]