SEO and content writing tips: Week ending March 11, 2014

I’m happy that this week there are a lot of  tips for our in-house content peeps! Discover how to run a corporate social media account, why you might not see results after training your staff, company blog guidelines and more.
Wanna spy on the competition? Who doesn’t!? There’s a post for that!
Wanna whack Matt Cutts over the head? Who doesn’t!? There’s a post for that, too! (OK, this one isn’t a tip, but I couldn’t resist including it for those of us [...]

Demian Farnworth shares his content strategy and more – like why he digs vacuums

Your LinkedIn profile says “I’ve figured out a predictable way to help websites and blogs gain recognition, build traffic and capture subscribers.” So … like … what is it?
It’s really no secret: create meaningful content that stands out. It begins on your blog, extends to your guest contributions, and proliferates on the social web.
That’s the strategy. And of course there are standard tactics. The execution, however, depends upon the talent. Her experience, creativity, work ethic, patience and personality.
For example, [...]

Step away from the thesaurus!

Although it’s true that synonyms are an SEO copywriter’s friend, not every word in your thesaurus is created equal.
Don’t turn to a thesaurus unless you know how to use it.
Make sure the words you choose really convey the proper message.
It’s a lurking marketing nightmare
A few years ago, I walked past a sign for a youth camp which read, “Where Adventure Lurks.”
Lurks? Really?
Do you really want to send your kids to a camp with things lurking?
According to, lurk means:
“To lie [...]

What’s the ‘best’ word count for Google?

Once upon a time, SEO consultants recommended that every page have at least 250 words of content (although that was always a rule of thumb.)
Today, it’s an entirely different story. Today, 250 words is almost considered thin content. Plus, there doesn’t seem to be a hard-and-fast answer to the “how many words is right for Google” question.
For instance:
One recent case study reports that longer blog posts (over 1,500 words) position better in Google.
Another article discusses that we’re in the “age of skimming” and [...]

SEO and content writing tips: Week ending March 4, 2014

There are a lot of posts about reach this week.
Want more Facebook likes? More Twitter followers? Want your content found by more relevant readers? Of course you do!
Read on to find out how to get more, more, more out of social media – and for a bunch of other helpful info, too!
Content writing tips
Sally Ormond writes How Long Should a Blog Post Be? for Freelance Copywriter’s Blog.
Henneke Duistermaat writes 18 Seductive Writing Tips That’ll Leave Your Readers Begging for More for Boost Blog Traffic.
Melissa [...]

How to Write Brilliant Headlines for SEO, Social & Your Readers

Headlines. We’re bombarded by them on a daily basis as online publications vie for the most pageviews.
What’s the magic formula for the world’s best headlines? Is it long or short? Positive or negative? Clever or straightforward? Is it BuzzFeed or the BBC?
Well, yes.
I hesitate to call headline writing on the web an art, as it’s more of a science mixed with a bit of luck. Even if you follow all the advice on the proper words to use to increase [...]

Content marketing: Madonna or Cyndi Lauper?

I will admit it. I love ’80s music. Born in the early ’70s, I was a pre-teen and teen in the 1980s and loved pop music (or whatever we were calling it back then). Wham!, Bananarama, Corey Hart, Joan Jett, Duran Duran, Pat Benatar, Eurythmics, The Police, Paula Abdul, Prince, Whitney Houston, The Hooters, Squeeze, Billy Joel, Flock of Seagulls, and the list goes on. But when it came to girl power (before the phrase “girl power” was even born), [...]

If you’re so smart, why do you feel so insecure?

“There’s no way I can take this job. I don’t know enough.”
“I can’t pitch a big brand. All those people are smarter than I am.”
“Yeah, I know they’re making tons of money. But that’s not me. I’m not at their level.”
To this, I say poppycock (and how many times do you get to say “poppycock” in today’s world?).
You are good enough, smart enough – and dammit, people like you! Plus, you know you can do the work and do it [...]

SEO and content writing tips: Week ending Feb. 25, 2014

Get more people to land on your landing pages – and fill out those forms – with the excellent landing page conversion tips in this week’s group of SEO writing tips!
Oh, and there’s a whole post just about the semicolon. (Yes, we’re a tribe of writing nerds and we’re proud of it!)
Enjoy this week’s content tips!
Content writing tips
Michael Aagaard writes Get Prospects to Say “Yes” With This Simple Landing Page Copy Hack for unbounce.
jackforde writes A Direct-Mail Designer’s Open Letter (to Copywriters) for Copywriters [...]

A New SEO Approach to Content Strategy

Once, an SEO that I esteem told that the best SEO is the invisible one, and I firmly believe that he – Adam Audette – was completely right.

SEO is technical marketing, which is the same as saying it is a discipline of marketing that uses the technicalities specific of the medium used as the channel of our promotion efforts (search), and so obtaining the best results for the marketed products. If you reflect, that is a valid definition for every [...]