Excerpt from The Copywriter’s Proposal Bundle
Do you ever sit down to write a freelance copywriting proposal only to realize that you don’t have enough – or the right – information from the client to submit the best proposal that you can?
It’s not their fault. If you agree to write one, it’s your responsibility to make sure you get what you need – whether through a questionnaire or a brief phone call – before you invest the time in writing a [...]
Excerpt from The Copywriter’s Proposal Bundle
We have a powerful mix of posts for you in this week’s SEO Copywriting Top 10.
Eliminate keyphrase conundrum with the AdWords Best Practices Center.
New to freelance writing or need to improve your business? Take charge, and charge right! Heather shares how.
Did you know that dumb comments on your blog make you look dumb? Yikes! Roger Dooley explains. Good thing we have such intelligent readers.
Enjoy and have a great week!
1. Search Engine Land writes AdWords Best Practices Resource Center Opens [...]
Probably the most common question that freelance copywriters ask me is “How much should I charge?”
I know what these folks are really asking. They want me to gaze into a crystal ball and reply, “You should charge $X per page. If you charge that rate, clients will love you and you’ll make lots of money. Now go forth and write.”
If it was only that simple.
Pricing for copywriting services will always be a challenge. When you’re just starting out, you don’t [...]
Let’s face it, whether you’re a freelance copywriter or an in-house content creator, you’ve gotta do it all – and this group of posts may save your life! (OK, that’s a bit dramatic. They’ll just keep you from getting crushed under the weight of confusion-driven deadlines.)
This week brings a grand mix of copywriting, SEO and overall content marketing tactics.
Discover how to get clients begging to hire you, stellar examples of ecommerce copywriting, the latest on Google, Panda 4.0 and keywords, as [...]
When I made the move from freelancer to starting a content development agency, the decision of which type of business to form was an easy one. I went from being a sole proprietor to being the co-owner of a limited liability corporation (LLC).
Why we chose to go with an LLC had a lot to do with the state where we’re based — Texas. Say what you will about the state, but Texas is one of the most small-business friendly states. [...]
Was that a penguin you just saw?
Major traffic changes to sites hit by the Google Penguin link-spamming update had some SEOs crying Penguin.
The ever-on-top-of-it Google update guru Barry Schwartz found out otherwise straight from the search giant’s mouth in this week’s top post.
Also, more on Google Hummingbird and how to create an update-proof SEO strategy.
1. Barry Schwartz writes No, Google Says There’s Been No Penguin Update for Search Engine Land.
2. Kathy Klotz-Guest writes 7 Ways to Lighten Up Your Marketing and Generate [...]
I love working with B2B companies. Many times, they have scads of unique content opportunities – they just need someone to point them out and send them in the right direction.
If you work for a B2B company and you’ve been wondering, “Why are people bouncing out of our site so fast” or “Why don’t we position for X keyterm,” read on. You may benefit from one (or all) of these five SEO copy tips.:
Do you know who you’re writing for? [...]
Google rolled out the Panda 4.0 and Payday Loan 2.0 updates. Find out what Dr. Pete has to say about that - and the consequences for eBay.
Is your CTA MIA? Discover how to use calls to action where they’re hot right now: social media and blogging.
Also, find out how to stand out as a freelance writer.
Get that information and more in this week’s SEO Copywriting Top 10.
1. Vincent Barr writes The Deceptively Simple A/B Testing Mistake Quietly Killing Your Conversion Rates [...]
From bedtime stories to a friend’s crazy weekend story to the greatest novels of all time, people love to hear stories. They want to connect to others and experience new or even familiar emotions through characters.
This is what brand storytelling is all about, making emotional connections with your consumers. These don’t always have to be sappy or heartfelt connections. Think back to the Snickers/Betty White Super Bowl ad of 2010. When you’re tired and hungry, a Snickers bar will take [...]
There’s much ado about links this week as Osanda Cooray runs you step-by-step through conducting a backlink analysis in Excel to improve your own site and to scope out the competition, and Elisa Gabbert gives you the expert scoop on link value.
You’ll also find conversion-rate boosters in Hayley Mullen’s science of CTAs and James Scherer’s landing page content techniques.
Have you encountered “the mullet master” client yet? Don’t miss Heather’s post on which clients you need to avoid!
1. Sally Ormond writes Writing Copy is Easy. [...]