A New SEO Approach to Content Strategy

Once, an SEO that I esteem told that the best SEO is the invisible one, and I firmly believe that he – Adam Audette – was completely right.

SEO is technical marketing, which is the same as saying it is a discipline of marketing that uses the technicalities specific of the medium used as the channel of our promotion efforts (search), and so obtaining the best results for the marketed products. If you reflect, that is a valid definition for every [...]

Don’t just get customers – keep them

You’ve most likely seen offers from cable companies, mobile phone carriers, and internet providers that promise amazing value and service.
But what happens if you are already a customer and you want to get these deals? Typically you hear, “No. These are for new customers only.”
So much for rewarding loyalty!
Is your content marketing strategy the phone company?
Do your website and social media plan only focus on leads and not on your current customers?
This is a big mistake.
You are missing a great [...]

It’s not a mindless waste! Writing lessons from TV

Television doesn’t have to be a time-waster.
It’s amazing how much we can learn about copywriting from our favorite TV shows. These 7 posts demonstrate that TV doesn’t have to be mindless entertainment. It can help us write better SEO content, too. Enjoy!
Mr. Spock’s guide to out-of-this-world SEO copywriting
Heather unleashes her inner Trekkie to relate Spock’s wisdom to your SEO copywriting needs.
What does “What you want is irrelevant, what you have chosen is at hand,” have to do with SEO copywriting?
Beam into [...]

SEO and content writing tips: Week ending Feb. 18, 2014

It’s like the Twilight Zone around here! This week, we’ve got some posts about content curation.  Curation within curation … whoa.
Anyway, if you’re curating content, you’ll find ways to speed and spiff it up within the posts below!
There’s also a heavy focus on using the customers’ perspectives when creating content, as well as a lot of other must-read articles.
Content writing tips
Sally Ormond writes How to Write Copy People Will Read for Freelance Copywriter’s Blog.
Vinita Zutshi writes Scene Stealers: Write a Love Story for [...]

AJ Kohn talks Hummingbird, social, authority, writing and MUCH more!

You do a bazillion things! You’re a husband and father, owner of digital marketing firm Blind Five Year Old, digital marketing correspondent for Search Engine Land and advisor to video-conferencing service Vidtel. How do you manage your time to fit everything in and still do an awesome job?
Well some of those things I don’t do anymore because time management does become a huge issue. At the end of the day I try to prioritize what’s important to me and strive [...]

Baby, it’s cold outside … or is it?

The other day, my iHeartRadio app alerted me that it just added a playlist that was “perfect for staying warm on a snow day.”
That’s great, except I live in San Diego and it reached 80 degrees that day.
I know that I am in the minority when it comes to weather in the country. (I’m also sure that many of you are probably cursing me right now.) However, this situation got me thinking about tailoring your message.
Yes, it makes sense to [...]

What Girls can teach you about your soul-crushing corporate job

Do you feel stuck in your corporate job?
Yes, you’re happy to even have a job. Your paycheck arrives like clockwork. You have benefits. Heck, you may even have a creative job like marketing communications, design or SEO writing.
Yet, you feel like your corporate job is sucking away at your soul.
You dream of casting off the chains, hanging out your freelance writing shingle and being your own boss. Picking your own clients. Writing about what you feel passionate about – not [...]

SEO and content writing tips: Week ending Feb. 11, 2014

Long-form blog posts, some of us may remember these as “regular articles,” versus short blog posts. Which is better? When do you write longer posts? When do you write shorter posts?
Short blog posts used to be all the rage. Everyone who was anyone was telling you to write short posts. Beware the dreaded TL;DR!! (Who actually says that anyway? Sorry if you do – but you probably don’t.)
Anyway, there are other great tips in here, but a bunch of the [...]

Write for Humans and Robots for Best Search Results

I’m not an SEO expert. I don’t even play one on TV.
But I am a communications expert and, as part of my job, I’ve been writing my entire career.
In 2008, when social media began to take a hold, many of us had to quickly figure out how to use content to build our brands.
And, as part of that brand-building exercise, came learning how to write for both readers and robots.
In fact, I didn’t realize there was an entire technical side [...]

The trick to web writing: White it out

When you sit down to write a web page, what’s your M.O.?
Do you just sit down and write? If you do, you may find yourself getting off topic or stuck trying to get all of the elements on the page to flow.
All I have to say is, “White it out.”
Add a visual, don’t take it away
By “white it out,” I am not referring to the product Wite-Out (or whatever version you use). No, I don’t want you to erase something; [...]