Freelance writers: Here’s your secret to landing great clients

Want to know the secret to closing more deals and landing more clients?
It’s all in your pitch.
What do you say when you talk to prospects (or chat with them on the phone?)
Do you say something like, “I’m a freelance writer with over four years experience. I write B2B copy and I specialize in web pages and blog posts.”?
Or do you say, “I transform existing B2B content into top-positioned and high-converting copy. My clients typically see a 25-60% increase in leads [...]

SEO Copywriting roundup: Hottest posts week of Jan. 28, 2014

At first, we shared each other’s social posts.
Then we had a conversation.
Before long, we were writing guest posts for each other.
We became friends by helping each other out online.
Does this sound familiar? Welcome to relationship marketing!
This week’s roundup is chock full of posts about guest blogging, relationship marketing and the importance of social media in content marketing campaigns.
Read on and get social!
Content Marketing Institute’s Mike Murray writes 4 Online Content Creation Best Practices for Success in 2014.
IMedia Connection’s Bob Robinson writes How to run [...]

Attention: You’re Now a Storyteller – Get Used to It

My oldest daughter is about to turn nine (or may have already if you’re reading this after January). I have a hard time reconciling the spectacled, Minecraft-obsessed girl whose head reaches my collar bone with the 21-inch baby I delivered in a tub so many years ago. She is so different in so many ways – which is completely understandable. But there are a few things that are still the same. She still has trouble going to sleep. She still [...]

Take your content marketing to the Super Bowl

If you follow the NFL, you know that the Seattle Seahawks and the Denver Broncos are in the Super Bowl. And, you most likely know who is not in the Super Bowl: the San Francisco 49ers and the New England Patriots.
For this post, I want to focus on the Broncos and the Patriots; the two teams who played each other for the AFC Championship and the chance to go to the Super Bowl.
New England was playing without one of their [...]

Spammy guest blogging is dead? Well duh.

I’m amazed at how many people have their knickers in a knot after Matt Cutts’ latest announcement. In case you missed it, Matt’s latest post contained this interesting quote:
In general I wouldn’t recommend accepting a guest blog post unless you are willing to vouch for someone personally or know them well. Likewise, I wouldn’t recommend relying on guest posting, guest blogging sites, or guest blogging SEO as a linkbuilding strategy.
In a word: duh.
I know, I know. People loved the magical [...]

SEO copywriting roundup: Hottest posts week ending Jan. 21, 2014

Search is always changing – as you can see to the right, there – but right now it’s changing quickly and drastically.
A lot of the posts in this week’s roundup discuss the rapid evolution of search: topics vs. keywords, links, authorship, searcher intent and more.
And by more, I mean: Matt Cutts Declares Guest Blogging ‘Done’ … Are We All Screwed? (Thanks for that little panic attack, Jerod Morris of Copyblogger!)
Content Marketing Institute’s Allen Narcisse writes Planning Your B2B Marketing Approach to Social Media: [...]

SEO advice from Barry Schwartz, Bill Slawski and Ian Lurie

We’ve had some incredible guest authors over the past few months and, in case you’ve missed ‘em, here are a few of the top guest posts.
SEO copywriting advice from search guru Barry Schwartz
Search guru Barry Schwartz makes time in his super-structured schedule to answer our SEO copywriting, Google algorithm, business ownership and time management questions.
How Google Attempts to Understand What a Query or Page is About Based Upon Word Relationships
Bill Slawski shares how Google understands the relationship among words in [...]

Lay off on the butter … and the keywords

Chances are you have seen (and possibly used) spray butter. You know, the “butter” (and I use the term lightly) that is in liquid form, allowing you to spritz your food. This gives you the butter taste without the calories.
When I have used it, I may give it an extra spray or two, but for the most part, I use it as instructed. That doesn’t mean everyone does.
At dinner one night, I watched a family member (whom shall remain nameless) [...]

SEO copywriting roundup: Hottest posts week of Jan. 14, 2014

Is Google killing your authority?!
OK, maybe that’s a little dramatic.
Google’s changing the way authorship markup appears in search results, which, naturally, caused quite a stir around the Web this week.
You’ll find a few posts on Google authorship and authority, along with the usual awesomeness from our beloved Internet marketing experts.
What are your questions or conclusions about Google’s authorship changes? Share in the comments below!
Meanwhile, read on and enjoy!
TopRank’s Nick Ehrenberg tells us How to Build Your Brand’s Voice Through Blogging #NMX.
Content [...]

Schema Markup for Reviews

Copy that is submitted, instead of self-created, can be some of the most valuable content on your website. If you write your own copy – or advise your clients about types of copy for their website – don’t let the power of the review or testimonial go unnoticed.
Happy customers that provide feedback in the form of reviews are invaluable to the online business operator. Showing future customers that past customers trusted and appreciated their product or service is a major [...]