SEO and content writing tips: Week ending April 22, 2014

This week, check out the SEO audit information under our “SEO for beginners” section, so you know how to check your site for proper optimization techniques, what needs to be implemented or changed, and how it’s done.
For the advanced SEO crowd, you’ll find new actions, a deeper dive into Google+ SEO and how to steal competitor links!
Hop to it, crew, and get crankin’ on that SEO and writing goodness!
Search engine news
Dave Neal writes Will Google Reward Secure Websites With [...]

Experts share top tips for freelance writing success

Are you starting a new freelance writing business or trying to get ahead with your current one?
We’ve rounded up some experts to answer: What’s your top tip for running a successful freelance writing business?
Enjoy and happy freelancing!
Demian Farnworth, The CopyBot:
Avoid isolation. Arrange to get out of the house two or three times a week to work. Do lunch at least once a week. Video skype or Hangout at least with one person a day.
Miranda Miller:
Networking and professional development are incredibly important, [...]

Another year older: Give your content a birthday

It is official: I’m now two 21-year-olds! (That sounds so much better than 42.)
This past year has definitely brought many changes in my life. (Check out my Not another thankful post to see what I mean.) It is safe to say that I am not in the same place in my life that I was a year ago.
Although things may not have changed as radically for you as they have for me – I bet you have experienced some change [...]

The lazy person’s guide to writing great copy – fast!

Would you rather be hiking a wooded trail rather than writing your latest blog post?
Or taking a quick catnap on the couch?
Or catching up with friends?
You can. You just need to learn how to write content the lazy way.
“Lazy” doesn’t mean that you write poor-quality content. Or you don’t write at all. It means training your writing brain to write top-notch content, faster.
Writing more efficiently has some pretty cool benefits. If you freelance, this means more money in your pocket. [...]

SEO and content writing tips: Week ending April 15, 2014

Sooo … what’s up with Google!?
You’re about to find out in the following posts.
When Google’s not generating guest blogging and keyword confusion, it can teach us a thing or three about copywriting – as Heather shares in her “content writing tips” post.
Enjoy this week’s tips … uh … all bazillion of them.
Sorry, I gotta warn ya now, I went a liiiiiittle content crazy this week, folks.
I’ll try to reign it in a bit next week.
Search engine news
Ginny Marvin writes Official: [...]

Reconciling Two Vastly Different Content Trends: Mobile and Long Form

If you’ve been paying attention this year, you’ve noticed two distinct trends in content: content made for mobile devices, and long-form, deep-diving content made for quality. If your content is image- or video-heavy, you have a bit of a leg up, though you still need text to bolster it.
For most people, content is first based on the written word, however (blogs, white papers, ebooks). If you are a busy small business owner or a freelancer, how do you find ways [...]

Who cares about Passover? Holiday marketing examined

At sundown tonight, Pesach, known in English as Passover, will begin. According to Judaism 101, Passover “is one of the most commonly observed Jewish holidays, even by otherwise non-observant Jews” with 67% of Jews routinely attending a Passover seder, while only 46% belong to a synagogue.
Easter is more than a week away (celebrated April 20th this year) and you have most likely noticed Easter advertisements everywhere.
Looking at the numbers
In San Diego County, there are around 3 million people, with a [...]

3 things Google can teach you about copywriting

What does Google have in common with the late Billy Mays?
Both are known for being extremely persuasive.
Google is a master at manipulating our emotions and changing our behavior. Think about it: How many of you use Google products because it’s easier, cheaper and – in the case of Google Glass – provides some awesome geek cred?
Yup. I thought so. And part of that reason is how Google markets their services.
Here are some copywriting lessons you can learn from Google – and [...]

SEO and content writing tips: Week ending April 8, 2014

I’m diggin’ the “help for freelance writers” section this week!
Heather gives quick and easy proposal tweaks that’ll land you the job, Social Media Today profiles a startup that connects marketers with bloggers, Men With Pens tells you why some writers make money and others never will – eek – and more!
There’s a ton of good stuff in here from the top experts in the SEO and content industry, so enjoy!
Search engine news
Barry Schwartz writes Google’s Matt Cutts: We Can Improve [...]

How Changing Your Mindset Can Dramatically Improve Your Product Descriptions

While the eCommerce industry continues to evolve and expand, one of its elements remains stuck in the past – product descriptions. As advances in online shopping continue to connect consumers and products in more meaningful ways, very little is changing in the way copy is presented around those products.
That isn’t to say all brands are missing the mark. Some sites, like Firebox, are taking risks with their product descriptions (and products!) and using their copy as a chance to connect [...]