OMG! How NOT to write business web content

In today’s text, Twitter, social media world, people are getting more and more lazy about their grammar and spelling, according to This Embarrasses You and I*, an article in the Wall Street Journal.
The article begins with:
When Caren Berg told colleagues at a recent staff meeting, “There’s new people you should meet,” her boss Don Silver broke in. “I cringe every time I hear” people misuse “is” for “are,” Mr. Silver says. He also hammers interns to stop peppering sentences with “like.” [...]

Is your brand burning bridges?

Quick: Name a company that you will never, ever work with again.
When I asked my husband this question, he immediately responded with “24 Hour Fitness.” Once upon a time, they continued to charge his credit card after he cancelled his membership. It took him months to straighten it out.
Oh, and did I mention that this happened 20 years ago?
Having a bad brand experience is like eating bad seafood at a restaurant. Whenever you think of the brand, your brain immediately [...]

How to protect your brand online

Your content strategy should be a great representation of your brand, and this is easy to control when you are writing and editing it for yourself. But what do you do when other people start to write about you?
SEO copywriting on your own site can help get you recognised, get traffic and get noticed, but with that level of exposure you do sometimes end up in the firing line.

Your Brand

Your brand could be your business, your website, or your personal [...]

The dark side of Facebook fan pages

Picture this: I’m working away in a cramped London hotel room. I’m there for SES London, along with many other of my geeky SEO friends.
Suddenly, I get a Facebook fan page request from a person who shall remain nameless.
And then I got another. And another. All from the same person.
At the end of the deluge, this person had sent out about eight “become a fan” requests (it could have been more, actually,) all within five minutes.
A few minutes later, I [...]

Does your content piss people off?

A few days ago, my husband and I were watching an ad for Teleflora. It was your typical Valentine’s Day ad – a woman received flowers at work – but they were brown and wilted. She was obviously disappointed. The lesson: If you don’t purchase your flowers from Teleflora, the love of your life may question how much you really care.
The ad made my husband angry. First, he said, why are all Valentine’s Day ads targeted towards men? Why aren’t [...]