5 Simple Tips to Make Your Copywriting Clients Deliriously Happy

We’ve all been there …
You speak to a new client. You’re excited to work with them. You’ve signed an agreement. Yay! This is going to be fun.
But when you start writing their web copy, you begin to feel a little insecure.
Is your copy good enough? Do you really understand their business well enough?
Writing for a variety of clients is great.
You get to know different people and different businesses.
But it can be challenging, too.
How can you learn enough about each business [...]

SEO Copywriting Top 10: July 23 to 29, 2014

Leave all of the above writer cliches behind – oh, except for that “successful” one (which isn’t a writer cliche at all anyway) – and live your dream of becoming a full-time writer. Carlos Cooper shares how he did it – and how you can, too!
Lying awake at night distraught over your glaringly blank editorial calendar? Heidi Cohen’s content curation tips will help you quickly fill it up!
For you search geeks – aka you … and me – Bill Slawski gets all [...]

New to SEO writing? 5 Essential Things You Need to Know

Are you new to SEO writing and wondering if it’s right for you?
You may fear that SEO writing is too technical. Or it’s too unnatural to write “how Google wants.”
Relax. SEO writing is much easier than you think.
If you’re looking to build a new skill set, here are the essential things you need to know.
- You need to be a good writer. Period.  
Can you tell a compelling story? Can you keep readers on the edge of their seats, salivating for [...]

SEO Copywriting Top 10: July 16 to 22, 2014

You freelance SEO copywriters won’t want to miss this one!
In this week’s SEO Copywriting Top 10, there’s a guide to optimizing client websites, 140 websites that pay writers – and hot USP strategies!
You’ll also want to keep up with Google by reading the latest on author rank and how Hummingbird has impacted search so far.
AND …
Got an unfamiliar niche? Check out #8 for a content strategy that’s perfect for you!
There’s more copywriting greatness in there for ya, too, so enjoy!
1. Kristi Kellogg writes Google [...]

Creating Blockbuster Content: 7 Essential Tips for SEOs

More content no longer means more success in SEO. It just means too much content.
When it comes to content creation, we’re seeing a shift in quantity to real quality. The launch of Google’s original Panda algorithm, which targeted thin content, started this big focus shift, which continues to this day.
At SMX Advanced, Brent Csutoras, Social Media Strategist & Owner at Kairay Media, shared seven essential tips on how to create blockbuster content today. Here’s a recap.
1. Goals Define Your Definition [...]

SEO Copywriting Top 10: July 9 to 15, 2014

There are a couple posts about the psychology of conversion for you this week.
Neil Patel shares some insights on anticipation while Nate Desmond gives you some psych tactics with case-study examples.
Ready to throw in the towel on your writing biz? David K. William helps you delve into your own mind to deal with thoughts of giving up your freelance writing career.
The anticipation must be killing you, so I’ll let you get to it!
1. Mike Murray writes The Great Content Checklist: [...]

9 (more) questions writers ask about SEO copywriting

Wondering if you’d be happy as an SEO copywriter?
In a previous blog post, I discussed 9 common questions writers ask about SEO copywriting. But what about SEO copywriting as a career choice? If you’ve wondered how you could find a job as an SEO copywriter – or how you can start a freelance shop – this post is for you.
I originally wrote this post in 2012 and I’ve updated it to reflect other questions I answer every day. Enjoy!
I’m a print [...]

SEO Copywriting Top 10: July 2 to 8, 2014

There’s a whole lot about SEO in this week’s Top 10!
Ruth Burr Reedy tells you what you need to know to succeed in SEO today, and HubSpot gives you a gigantically awesome Google ranking factors infographic.
But there’s more! (Yes, I did just use that overused, persuasive copywriting line on you. Jokingly, though, because you’re one of us! Oh, and there also really is more.)
Builtvisible gives you a candidate’s perspective on landing an SEO gig, and Arnie Kuenn interviews Danny Sullivan on [...]

Find Writing Opportunities the Unconventional Way

Whether you’re a freelance writer or looking to contribute articles across the web for visibility and links, it all starts with finding those writing opportunities in the first place. If you’re in charge of placing an article you write, then you probably know by now that it helps to find publications before you start writing. Even if you plan to write an article and then send it over with your pitch (depending on the situation), you still like to have [...]

SEO Copywriting Top 10: June 25 to July 1, 2014

Because it would be weird and unjust not to mention it, here’s a post on Google removing authorship photos from search. I don’t want to put one of these posts in the list, though, because that precious space is mostly for learning things. However, you should be aware of the change.
One cool thing to learn, now that Heather’s back from her month-long sojourn into the Grand Canyon, is to leave your comfort zone behind in order to grow. See how [...]