Introduction to Keyword Mapping for Content Managers

Having a website means almost nothing if no one is able to find it. Content managers know this; it’s why SEO has become so critical and why keywords have taken precedence in terms of marketing strategies and content creation. However, understanding how they work and creating a process that utilizes them to their highest potential isn’t always as simple.
When keywords first arrived on the scene, a simple strategy took over: use certain search terms as frequently as possible to get […]

5 Questions That Will Make the SEO Writing Process 5 Times Smoother

It doesn’t matter whether you’re new to writing online or you’re a vet who was writing back when keyword density was at the top of SEOs’ minds. There are few things more satisfying to a writer than successfully negotiating a new project with a new client. Agreeing on a price to produce new content lets you know that you’re a pro and people see you that way. But while it’s gratifying to see a proposal or pitch pay off, that […]

SEO Copywriting Top 10: Aug. 20 to 26, 2014

This week, we dig into the SEO data! Erin Everhart shows us how to prove its value without drowning in data in post #9. How do you measure SEO performance in a not-provided world? SEO Book’s Peter D. has the answer in post #1!
Bill Slawski’s got another killer entity-types post in #3, and for those of you not ready to tackle Bill’s technical level, Andy Franco takes us back to the SEO basics in post #7.
Oh, and remember how Google […]

Are Your Online Sales Slipping? This Could Be Why …

It’s never easy to lose thousands of dollars every month to your competitors.
The company (let’s call it Company X) used to be at the top of their game. Product sales were brisk. Their testimonials were excellent. They dominated Google search results for their main keyphrases.
Then, things started to slow. “It’s seasonal,” thought the CMO. “There’s nothing to worry about.”
Two years and many seasons later, business was down by 50%. The product quality hadn’t changed. In fact, nothing internally had changed.
And that was […]

SEO Copywriting Top 10: Aug. 13 to 19, 2014

You probably know what a copywriting swipe file is, and maybe you’ve been meaning to start one but haven’t figured it out yet. Well, check out post #2 to finally figure it out!
There’s a bunch about SEO this week, as John McTigue helps you create a Hummingbird-worthy website, Michael Martinez brings you back to the core essentials, Barry Adams helps out with your SEO strategy, and Barry Schwartz shares Google’s top milestones of the past year’s 890 search changes!
Also, don’t […]

Dominate Your Branded Search Result

In most cases, SEO will focus on getting a website to rank for generic keywords that are relevant to the company’s products or services. However, often the most relevant keyword of all – the company’s brand name – is overlooked.
All too frequently SEO practitioners only perform a cursory check to see if a company website ranks for its own brand name. Does a branded search deliver the website as the first result? Yes? Tick that checkbox and move on.
Sometimes however, […]

SEO Copywriting Top 10: Aug. 6-12, 2014

Your clients are unique – and it’s that difference that sets them apart from the competition and makes them shine brighter to their customers. Your clients need a USP that sets them apart and cannot be duplicated. Matt Ambrose tells you how to capture the perfect USP in post #1.
For content goodness, Kelsey Meyer helps you discover why your content isn’t working in post #3, Heather Lloyd-Martin spices up your boring B2B biz in #4, and Ann Smarty helps you […]

5 Ways to Spice Up Your B2B Content

News flash: B2B content doesn’t have to be boring.
I know, I know. Writing for B2B sites isn’t easy. Products like lanyards and construction helmets aren’t necessarily sexy. Your competitors’ sites are probably just as boring. And the powers-that-be may feel more comfortable with “just the facts” feature-filled content.
Yet, for many (most) B2B sites, there’s room for so much improvement. By adding just a little bit of spice, you can connect with your readers and boost your conversion rates.
Here’s how to do it:
Use the […]

SEO Copywriting Top 10: July 30 to Aug. 6, 2014

If you’re not repurposing content, you should be!
Save time and energy on coming up with new content – and easily fill up that content calendar – by repackaging existing content in multiple ways. For more on how, check out Niki Payne’s guide to repurposing content in post #2.
Repurposing also helps for those times when you’ve – *gasp!* – lost your writing motivation. It happens to all of us, and Len Markidan offers help in post #4.
Also, to keep with the […]

5 Simple Tips to Make Your Copywriting Clients Deliriously Happy

We’ve all been there …
You speak to a new client. You’re excited to work with them. You’ve signed an agreement. Yay! This is going to be fun.
But when you start writing their web copy, you begin to feel a little insecure.
Is your copy good enough? Do you really understand their business well enough?
Writing for a variety of clients is great.
You get to know different people and different businesses.
But it can be challenging, too.
How can you learn enough about each business […]