What’s the ‘best’ word count for Google?

Once upon a time, SEO consultants recommended that every page have at least 250 words of content (although that was always a rule of thumb.)
Today, it’s an entirely different story. Today, 250 words is almost considered thin content. Plus, there doesn’t seem to be a hard-and-fast answer to the “how many words is right for Google” question.
For instance:
One recent case study reports that longer blog posts (over 1,500 words) position better in Google.
Another article discusses that we’re in the “age of skimming” and [...]

SEO and content writing tips: Week ending March 4, 2014

There are a lot of posts about reach this week.
Want more Facebook likes? More Twitter followers? Want your content found by more relevant readers? Of course you do!
Read on to find out how to get more, more, more out of social media – and for a bunch of other helpful info, too!
Content writing tips
Sally Ormond writes How Long Should a Blog Post Be? for Freelance Copywriter’s Blog.
Henneke Duistermaat writes 18 Seductive Writing Tips That’ll Leave Your Readers Begging for More for Boost Blog Traffic.
Melissa [...]

How to Write Brilliant Headlines for SEO, Social & Your Readers

Headlines. We’re bombarded by them on a daily basis as online publications vie for the most pageviews.
What’s the magic formula for the world’s best headlines? Is it long or short? Positive or negative? Clever or straightforward? Is it BuzzFeed or the BBC?
Well, yes.
I hesitate to call headline writing on the web an art, as it’s more of a science mixed with a bit of luck. Even if you follow all the advice on the proper words to use to increase [...]

Content marketing: Madonna or Cyndi Lauper?

I will admit it. I love ’80s music. Born in the early ’70s, I was a pre-teen and teen in the 1980s and loved pop music (or whatever we were calling it back then). Wham!, Bananarama, Corey Hart, Joan Jett, Duran Duran, Pat Benatar, Eurythmics, The Police, Paula Abdul, Prince, Whitney Houston, The Hooters, Squeeze, Billy Joel, Flock of Seagulls, and the list goes on. But when it came to girl power (before the phrase “girl power” was even born), [...]

If you’re so smart, why do you feel so insecure?

“There’s no way I can take this job. I don’t know enough.”
“I can’t pitch a big brand. All those people are smarter than I am.”
“Yeah, I know they’re making tons of money. But that’s not me. I’m not at their level.”
To this, I say poppycock (and how many times do you get to say “poppycock” in today’s world?).
You are good enough, smart enough – and dammit, people like you! Plus, you know you can do the work and do it [...]

SEO and content writing tips: Week ending Feb. 25, 2014

Get more people to land on your landing pages – and fill out those forms – with the excellent landing page conversion tips in this week’s group of SEO writing tips!
Oh, and there’s a whole post just about the semicolon. (Yes, we’re a tribe of writing nerds and we’re proud of it!)
Enjoy this week’s content tips!
Content writing tips
Michael Aagaard writes Get Prospects to Say “Yes” With This Simple Landing Page Copy Hack for unbounce.
jackforde writes A Direct-Mail Designer’s Open Letter (to Copywriters) for Copywriters [...]

A New SEO Approach to Content Strategy

Once, an SEO that I esteem told that the best SEO is the invisible one, and I firmly believe that he – Adam Audette – was completely right.

SEO is technical marketing, which is the same as saying it is a discipline of marketing that uses the technicalities specific of the medium used as the channel of our promotion efforts (search), and so obtaining the best results for the marketed products. If you reflect, that is a valid definition for every [...]

Don’t just get customers – keep them

You’ve most likely seen offers from cable companies, mobile phone carriers, and internet providers that promise amazing value and service.
But what happens if you are already a customer and you want to get these deals? Typically you hear, “No. These are for new customers only.”
So much for rewarding loyalty!
Is your content marketing strategy the phone company?
Do your website and social media plan only focus on leads and not on your current customers?
This is a big mistake.
You are missing a great [...]

It’s not a mindless waste! Writing lessons from TV

Television doesn’t have to be a time-waster.
It’s amazing how much we can learn about copywriting from our favorite TV shows. These 7 posts demonstrate that TV doesn’t have to be mindless entertainment. It can help us write better SEO content, too. Enjoy!
Mr. Spock’s guide to out-of-this-world SEO copywriting
Heather unleashes her inner Trekkie to relate Spock’s wisdom to your SEO copywriting needs.
What does “What you want is irrelevant, what you have chosen is at hand,” have to do with SEO copywriting?
Beam into [...]

SEO and content writing tips: Week ending Feb. 18, 2014

It’s like the Twilight Zone around here! This week, we’ve got some posts about content curation.  Curation within curation … whoa.
Anyway, if you’re curating content, you’ll find ways to speed and spiff it up within the posts below!
There’s also a heavy focus on using the customers’ perspectives when creating content, as well as a lot of other must-read articles.
Enjoy!
Content writing tips
Sally Ormond writes How to Write Copy People Will Read for Freelance Copywriter’s Blog.
Vinita Zutshi writes Scene Stealers: Write a Love Story for [...]