The lazy person’s guide to writing great copy – fast!

Would you rather be hiking a wooded trail rather than writing your latest blog post?
Or taking a quick catnap on the couch?
Or catching up with friends?
You can. You just need to learn how to write content the lazy way.
“Lazy” doesn’t mean that you write poor-quality content. Or you don’t write at all. It means training your writing brain to write top-notch content, faster.
Writing more efficiently has some pretty cool benefits. If you freelance, this means more money in your pocket. [...]

SEO and content writing tips: Week ending April 15, 2014

Sooo … what’s up with Google!?
You’re about to find out in the following posts.
When Google’s not generating guest blogging and keyword confusion, it can teach us a thing or three about copywriting – as Heather shares in her “content writing tips” post.
Enjoy this week’s tips … uh … all bazillion of them.
Sorry, I gotta warn ya now, I went a liiiiiittle content crazy this week, folks.
I’ll try to reign it in a bit next week.
Search engine news
Ginny Marvin writes Official: [...]

Reconciling Two Vastly Different Content Trends: Mobile and Long Form

If you’ve been paying attention this year, you’ve noticed two distinct trends in content: content made for mobile devices, and long-form, deep-diving content made for quality. If your content is image- or video-heavy, you have a bit of a leg up, though you still need text to bolster it.
For most people, content is first based on the written word, however (blogs, white papers, ebooks). If you are a busy small business owner or a freelancer, how do you find ways [...]

Who cares about Passover? Holiday marketing examined

At sundown tonight, Pesach, known in English as Passover, will begin. According to Judaism 101, Passover “is one of the most commonly observed Jewish holidays, even by otherwise non-observant Jews” with 67% of Jews routinely attending a Passover seder, while only 46% belong to a synagogue.
Easter is more than a week away (celebrated April 20th this year) and you have most likely noticed Easter advertisements everywhere.
Looking at the numbers
In San Diego County, there are around 3 million people, with a [...]

3 things Google can teach you about copywriting

What does Google have in common with the late Billy Mays?
Both are known for being extremely persuasive.
Google is a master at manipulating our emotions and changing our behavior. Think about it: How many of you use Google products because it’s easier, cheaper and – in the case of Google Glass – provides some awesome geek cred?
Yup. I thought so. And part of that reason is how Google markets their services.
Here are some copywriting lessons you can learn from Google – and [...]

SEO and content writing tips: Week ending April 8, 2014

I’m diggin’ the “help for freelance writers” section this week!
Heather gives quick and easy proposal tweaks that’ll land you the job, Social Media Today profiles a startup that connects marketers with bloggers, Men With Pens tells you why some writers make money and others never will – eek – and more!
There’s a ton of good stuff in here from the top experts in the SEO and content industry, so enjoy!
Search engine news
Barry Schwartz writes Google’s Matt Cutts: We Can Improve [...]

How Changing Your Mindset Can Dramatically Improve Your Product Descriptions

While the eCommerce industry continues to evolve and expand, one of its elements remains stuck in the past – product descriptions. As advances in online shopping continue to connect consumers and products in more meaningful ways, very little is changing in the way copy is presented around those products.
That isn’t to say all brands are missing the mark. Some sites, like Firebox, are taking risks with their product descriptions (and products!) and using their copy as a chance to connect [...]

SEO and content writing tips: Week ending April 1, 2014

Yes, we’re mostly writers, but we’re also business owners and marketing managers who do a ton of other stuff, so most of this week’s posts are in the general “content marketing tips” section.
Like what, you ask?
Well, you’ll discover how to create social sales funnels, how to get more positive reviews, a definitive guide to live tweeting, content management strategy essentials, how to build personas – and even why you should thank your competitors. Yes, THANK your competitors! OMG, go read [...]

How to Be a Better Blogger Through Content Planning

Here’s the thing about blogging. It’s awesome for the first two months.
After two months, whoever is managing your blog often hits a wall. They struggle to come up with fresh ideas and suddenly, even the idea of writing a blog post feels like a cactus prickle in your sock – obvious and annoying.
It’s the classic case of what I like to call “blog-o-phobia,” the tormented state of mind affiliated with a stagnant blog. Beware. Chronic blog-o-phobia may result in:

Leaving “Write [...]

Many writers, one voice – it IS possible

Your in-house marketing team may consist of several copywriters … or at least numerous team members who contribute content.
Your website may include:

Product pages written by your creative team
How-to pages written by your tech team
About pages written by upper management
Blog posts written by members of various departments

So how can you ensure your content marketing has a consistent voice?
Share who you are writing for
Your customers want you to tell them, “What’s in it for me?”
But how do you highlight what they need [...]