SEO Copywriting Top 10: May 14 to 20, 2014

There’s much ado about links this week as Osanda Cooray runs you step-by-step through conducting a backlink analysis in Excel to improve your own site and to scope out the competition, and Elisa Gabbert gives you the expert scoop on link value.
You’ll also find conversion-rate boosters in Hayley Mullen’s science of CTAs and James Scherer’s landing page content techniques.
Have you encountered “the mullet master” client yet? Don’t miss Heather’s post on which clients you need to avoid!
1. Sally Ormond writes Writing Copy is Easy. […]

SEO Copywriting Top 10: May 7 to 13, 2014

First, social media scared brands when consumers could share information about them publicly. Well, that’s old news.
Now, there’s a whole new fearsome trend – letting customers create content for you!
As Matt points out in the first post below, “Fan-generated content creation can yield big increases in the metrics marketers are most obsessed with: time on site, followers or page views, SEO, and bounce rates.”
It might be time to hand over them content keys, folks. Hey, you’re not selling ‘em to […]

20 Copywriting Blind Spots All Web Writers Should Avoid

Do you ever read a blog post and cringe? “I don’t know how they missed that,” you think. “It’s such an obvious mistake!”
The truth is, we all suffer from copywriting blind spots. We’re so close to our own writing that it’s hard to see the mistakes.
It’s important to get a handle on your blind spots, and do it fast. We may not see these boo-boos, but our readers will. Depending on the severity of the mistake, it can cost us […]

SEO Copywriting Top 10: April 30 to May 6, 2014

This week’s SEO Copywriting Top 10 includes SEO myths and mistakes, seeing your site through Googley eyes, a comprehensive link-audit guide and more.
Have you heard of Google Helpouts? Find out what it is and how it can help your business.
Also, stay focused long enough to discover how mindfulness can optimize your attention as a writer.
1. Modestos Siotos writes Link Audit Guide for Effective Link Removals and Risk Mitigation for Moz.
2. Jennifer Slegg writes 4 SEO Myths & Conspiracy Theories Google’s […]

How to Explain Conversational Writing to a Clueless Client

Figuring out what a client wants their content to sound like isn’t always easy. This is especially true when clients don’t know what they want or worse, don’t know how to explain their vision and rely on buzzwords or terms that they’ve heard, but don’t fully understand.
One of the most commonly used and misunderstood directions that clients rely on is, “make it sound conversational.”
Because clients know the phrase but don’t always know what it means, it can lead to a first […]

Time to get some perspective

Do you remember those Magic Eye pictures? They were all the rage in the 1990s. (There was even an appearance in a Seinfeld episode … but, I digress.)
The point of these pictures was to stare at it until you saw the hidden 3-D image within the picture. Some people saw the image right away, others took some time, and some people never saw the picture (although they claimed they did).
Those pictures used to drive me crazy because I was never […]

Should Content Always Be Free?

I’m going to suggest something radical.
You know that content you’re creating? Your blog posts, white papers and other assets you use for SEO and lead generation?
What if you sold that information rather than giving it away for free?
I’ve been thinking about this a lot. Back in the “early days” of the web, we didn’t have blogs or Twitter (ah, the wonderful days when we didn’t worry about social media.) Yes, we talked about the importance of “fresh” content and recommended […]

SEO Copywriting Top 10: April 23 to 29, 2014

OK, fellow web writers. We’re switching up the roundup again.
Instead of giving you all of the awesome posts we could find on writing, SEO, content marketing, freelancing and social media, we’re selecting the 10 most relevant posts for you.
You have enough to do as it is. Now, you don’t have to sift through countless articles to find the most helpful few that you have time to read.
We’re helping you fight the overwhelm monster. (Be sure to take a look at […]

21 Ways a Copywriter Can Help a Small Business

Writing: A Subtle Fear of Small Business Owners
If you ask a small business owner to give a presentation in public, you can see beads of perspiration forming almost immediately. That is, if your attention isn’t drawn to their knees knocking or their leg imitating a piston right where they sit.
While public speaking is a known and easy-to-admit fear of many, writing is a more subtle fear. Accepting the task is easy, but when it comes to stringing words together, many business […]

FREE is powerful, but dangerous

“Free” is a very effective power word. It grabs your reader’s attention and may even convince him to take that next conversion step.
However, if you use “free” incorrectly, it could cost you.
Does “free” remove value?
I recently witnessed the following scene.
A 15-year-old boy uses color ink to print the informational page for a PC that he wants to buy (Let’s not kid ourselves – that he wants his mother to buy). The printed description has a picture of the computer, so […]