The Veg-O-Matic approach to SEO copy development

Earlier this month, I was honored to speak at SMX West. I was originally going to chat about how content strategies have changed over the last year. Then, Chris Sherman (one of the conference organizers) said, “I really like your Tweets and how your firm repurposes content. Can you talk about that?”
Sure thing!
My slides were based on this 2011 blog post. When I originally wrote this, Google+ wasn’t even on the radar. Now, it’s yet another platform that marketers have [...]

SEO copywriting vs. social media writing: What’s the difference?

It’s not often that something leaves me speechless.
I was chatting with someone who said, “SEO copywriting is so 10 years ago. Now it’s all about social media writing.”
Uh, what?
That’s when I realized that some people believe that SEO copywriting and social media writing are two different skill sets.
Back in the day (around 2001,) “SEO copywriting” was more commonly referred to as “writing for search engines.” It encompassed any keyword-based online writing, including directory listings (I remember when getting a Yahoo [...]