9 (more) questions writers ask about SEO copywriting

Wondering if you’d be happy as an SEO copywriter?
In a previous blog post, I discussed 9 common questions writers ask about SEO copywriting. But what about SEO copywriting as a career choice? If you’ve wondered how you could find a job as an SEO copywriter – or how you can start a freelance shop – this post is for you.
I originally wrote this post in 2012 and I’ve updated it to reflect other questions I answer every day. Enjoy!
I’m a print [...]

How to charge for freelance copywriting services

Probably the most common question that freelance copywriters ask me is “How much should I charge?”
I know what these folks are really asking. They want me to gaze into a crystal ball and reply, “You should charge $X per page. If you charge that rate, clients will love you and you’ll make lots of money. Now go forth and write.”
If it was only that simple.
Pricing for copywriting services will always be a challenge. When you’re just starting out, you don’t [...]

5 SEO Client Types to Avoid at All Costs

Do you instantly hit the “ignore” button when you see a certain client’s name come up on caller ID?
Do you write “please shoot me” notes during client calls?
Choosing the wrong clients is a slow, sure path to insanity. Fortunately, these folks throw up some pretty obvious red flags during the sales process. The key to business success is noticing those red flags in the moment – and not deluding yourself into thinking you can “fix” the client (yeah, right!)
Here are five common [...]

FREE is powerful, but dangerous

“Free” is a very effective power word. It grabs your reader’s attention and may even convince him to take that next conversion step.
However, if you use “free” incorrectly, it could cost you.
Does “free” remove value?
I recently witnessed the following scene.
A 15-year-old boy uses color ink to print the informational page for a PC that he wants to buy (Let’s not kid ourselves – that he wants his mother to buy). The printed description has a picture of the computer, so [...]

Land the Gig with These 7 Freelance Copywriting Proposal Tweaks

Tired of spending hours writing proposals that never result in a sale?
A couple weeks ago, I wrote about how to get clients to say “yes” faster. Since writing the post, a number of people have said, “Heather, where I’m really stuck is how to write proposals. What do prospects expect? I feel like I’m doing it all wrong.”
You’re probably not doing it all wrong. But there probably are some things you can do to increase your odds of success. Here are [...]

10+ ways your freelance writing site sucks (and what you can do about it.)

Does your freelance writing site have some…sucky… elements?
If you’re a freelance writer, there’s a good chance your answer is “yes.” You may be able to transform your clients’ content into marketing gold. But your own site…not so much.
Writing copy for your own site is hard (really!). I’ve seen super-talented writers make major blunders on their site – mistakes they’d never make with a client.  Unfortunately, those blunders are probably costing them money.
Wondering if your site suffers from the same problem? [...]

Diversify or die

Imagine what would happen if your biggest client left you for another vendor.
Would you be OK and simply move on to another client?
Or would you be out of business in less than two months?
You may think, “Hey, my clients are awesome. This will never happen to me.”
Yeah, I used to think that, too.
But here’s the scary thing…
Companies go out of business.
Companies have cash flow problems and slow-pay their vendors.
Your contact could quit or get fired – and your new contact [...]

Write for Humans and Robots for Best Search Results

I’m not an SEO expert. I don’t even play one on TV.
But I am a communications expert and, as part of my job, I’ve been writing my entire career.
In 2008, when social media began to take a hold, many of us had to quickly figure out how to use content to build our brands.
And, as part of that brand-building exercise, came learning how to write for both readers and robots.
In fact, I didn’t realize there was an entire technical side [...]

Freelance writers: How to tame the client from hell

Your client schedules meetings one hour before the start time.
When you tell her a job takes two weeks, she’s demanding her deliverable two days after you start.
Your client doesn’t show up for meetings (even if she scheduled them.) Sometimes she has a (poor) excuse as to why she didn’t show up. Other times, she completely blows you off without any explanation.
It’s easy to call this person the “client from hell.” She has unrealistic expectations, doesn’t respect your time and expects [...]

Freelance writers: Here’s your secret to landing great clients

Want to know the secret to closing more deals and landing more clients?
It’s all in your pitch.
What do you say when you talk to prospects (or chat with them on the phone?)
Do you say something like, “I’m a freelance writer with over four years experience. I write B2B copy and I specialize in web pages and blog posts.”?
Or do you say, “I transform existing B2B content into top-positioned and high-converting copy. My clients typically see a 25-60% increase in leads [...]