Write for Humans and Robots for Best Search Results

I’m not an SEO expert. I don’t even play one on TV.
But I am a communications expert and, as part of my job, I’ve been writing my entire career.
In 2008, when social media began to take a hold, many of us had to quickly figure out how to use content to build our brands.
And, as part of that brand-building exercise, came learning how to write for both readers and robots.
In fact, I didn’t realize there was an entire technical side […]

Freelance writers: How to tame the client from hell

Your client schedules meetings one hour before the start time.
When you tell her a job takes two weeks, she’s demanding her deliverable two days after you start.
Your client doesn’t show up for meetings (even if she scheduled them.) Sometimes she has a (poor) excuse as to why she didn’t show up. Other times, she completely blows you off without any explanation.
It’s easy to call this person the “client from hell.” She has unrealistic expectations, doesn’t respect your time and expects […]

Freelance writers: Here’s your secret to landing great clients

Want to know the secret to closing more deals and landing more clients?
It’s all in your pitch.
What do you say when you talk to prospects (or chat with them on the phone?)
Do you say something like, “I’m a freelance writer with over four years experience. I write B2B copy and I specialize in web pages and blog posts.”?
Or do you say, “I transform existing B2B content into top-positioned and high-converting copy. My clients typically see a 25-60% increase in leads […]

The SEO content writers’ manifesto

I am more than “just a writer.”
I am a profit driver. A matchmaker. A storyteller.
A content marketing dream-fulfiller.
My SEO writing helps companies reach more people, do more good and make more money.
It doesn’t matter if I’m writing about industrial machinery, hotels or software.
Or if I’m blogging, tweeting or writing sales pages.
I entice my readers. I entertain them. And I empower them to make a buying decision.
I know that I have a responsibility to learn more, write more, research more.
The more I […]

Freelance writers: Are you making this costly mistake?

You answer emails within five minutes of them hitting your inbox.
You race to pick up the phone by the third ring, no matter what you’re doing (or writing.)
A client emails you Saturday night at 10:45 and you immediately return their note. Even if that means taking time away from your family.
And you’re always exhausted and wondering how you can work an 11-hour day with nothing to show for it.
Sound familiar? If so, quit it! You’re hurting your productivity by being […]

Go jump in the ocean! Better yet, take a flying leap!

It’s my first post of 2014. I can’t believe we are a week into the year already. Let me wish you a belated happy New Year!
Now that we got that out the way, let me tell you to go take a flying leap!
Don’t take that the wrong way, I’m not telling you off; I’m offering inspiration.
Clean the slate
2013 wasn’t the best year for me (although it definitely had some good highlights). Just a few low moments included:

Breaking my nose
Ending my […]

Not another thankful post!

Yes, it’s that time of year again. Thanksgiving (in the United States) is coming and the posts about being thankful are all around.
It’s not just blog posts. Since November 1st, Facebook has been filled with people listing something they are thankful for each day of the month.
I have yet to write what I am thankful for and I was really resisting writing one of these posts.
That being said, I have to write this post. Let me explain.
That glass is half […]

Why you can’t fly solo as a freelance copywriter

Are you a freelance copywriter? Do you consider yourself a solepreneur? Are you the only one working on your projects?
Knock it off!
You’re not Superman (or Superwoman).
Yes, you may be the only official employee in your business, but that doesn’t mean that you need to go at it alone. In fact, you shouldn’t try to be a one-woman (or man) show.
You don’t know everything
Sometimes it is hard to admit, but you don’t know everything. There are many legal aspects to owning […]

Go Niche or Go Home! Today’s success path for freelance SEO copywriters

If you want to grow your SEO copywriting business in a MAJOR way — whether you’re brand new to SEO copywriting or you’ve been doing it for a while but you’re at a career crossroads — you’ll want to take the niche path.
This is the top recommendation of industry experts now, because the cluttered field of skilled and not-so-skilled SEO copywriters is making it harder for you to stand out and attract new clients. This approach has worked gangbusters for […]

Feeling the burn and seeking some balance

“Feel the burn!” If you hear this when you are working out, it is a good thing.
However, I have been feeling a different kind of burn lately. I’ve been:

Burning the candle at both ends.
Getting burned out.

I realized that I am about to crash and burn … and that’s not good.
Over the last six months, my life has gone through many ups and downs. Most recently, I shifted my copywriting business to an off-hours endeavor and started a 9-to-5 job (well […]