Handling your copywriting client’s feedback: 5 do’s & don’ts

You’ve done your homework. You’ve interviewed your client. You’ve painstakingly put together the first draft for some new web copy. And then comes the waiting game.
Sometimes you get feedback right away. Sometimes it takes a few days or even weeks. But when that email or copy review call comes around, it’s a critical moment in your relationship with your client and your reputation as a copywriter.
If you want to keep clients happy and maintain your integrity as a writer, you […]

Taking my own advice…

…and taking a break from writing.
This past week has given me a much-needed hiatus, allowing me to replenish the creative reservoir.
If you feel like you’ve been running on creative fumes, consider giving yourself a break. It doesn’t have to be a matter of weeks – and often that isn’t an option. But even giving yourself a few days away from the keyboard will allow room for new ideas, fresh perspectives, and unexpected sources of inspiration.
Try it! You’ll be glad you […]

3 steps to getting your in-depth articles ranked in Google search

Google has recently introduced a new rich SERP element which highlights in-depth articles towards the bottom of the search results.
For content marketers and SEOs alike, this is fantastic news. Not only does this further emphasise the need for quality content, but also that if you apply the Schema.org Article markup, your in-depth articles stand a better chance of appearing in the SERPs for your relevant keywords.
The search giant has provided some information on how to make it easier for them […]

5 essential business survival lessons for the freelance SEO content writer

From time to time, Heather takes some time off. Yes. And we all need to do that now and then, right? If Heather has taught us anything, it’s that taking a writing break is good for us and for our freelance copywriting business.
The last time Heather took anything resembling a “real” break, I assembled a collection of her posts directed at freelance SEO copywriters. They were personal and served to encourage, inspire, and motivate. (You may recall “Write, play, live…”).
Today, […]

On SEO & guest blogging: A smart talk with Ann Smarty

Today we’re pleased to share our chat with Ann Smarty, founder of MyBlogGuest and veteran SEO and internet marketing expert.
Here Ann discusses how MyBlogGuest works, her current passion for reviving Threadwatch, and her take on guest blogging for links.
You’re well known as the founder of MyBlogGuest. Could you share a bit as to how it works for freelance writers and blog owners?
MyBlogGuest.com was started as a simple forum with the only aim to connect people with one interest: guest blogging. […]

Should you close your freelance copywriting business?

Have you been thinking about closing your freelance copywriting business and working in-house instead?
Ouch. Talk about a difficult decision…
You may be thinking of closing up shop for a number of reasons:
– You aren’t hitting your financial goals, and you’re in debt (or heading that way.)
– You’re burned out and your heart isn’t in it anymore.
– You realize you could go farther, faster if you worked in-house.
– You’ve been offered a fantastic opportunity that’s too good to pass up.
I’ve gone through […]

New SEO content writer? How to conquer fear and land clients

Starting your career as a freelance SEO content writer is scary. 
You know you’re a good writer. You may have written some web copy for friends. Heck, you may even have a client or two – or you worked in-house.
“Dabbling” as a freelance SEO content writer is one thing. You’re testing the waters and seeing if you really want to continue.
But then there comes that “jumping off” point. That point where you say, “I want to turn this into a full-time […]

The do’s & don’ts of partnering with other web content providers

I took a big step this week for my company – I closed its virtual doors.
But I’m far from being out of business. I’ve decided to focus on content marketing clients who are also working with a marketing company for complementary services like social media and inbound marketing strategy.
Working with partners – whether formal or informal – has helped me reach new levels in my business. And it can do the same thing for yours too. But you need to […]

Quit getting paid peanuts: 10 tips for freelance writers

Do you find yourself complaining that your SEO writing clients are cheap and not paying you what you’re worth?
Here’s a reality check.
It’s not your clients’ fault that you’re getting paid peanuts.
It’s yours.
I know, I know – I’m being harsh. But I’m doing it in a loving way. When you’re a freelance SEO writer, you are responsible for your business’ success. If you find yourself begging to be paid $50 for a 500 word post, you need to change your marketing […]

Leveraging content relationships & social proof for conversion rate optimization

Though content marketing has only recently reached buzzword status within the search industry, guest posting has been a popular method of promoting products and services online for a long time.
It’s often cited as a great link building technique and when done well, can help your website in more ways than just search.
Conversion rate optimisation (CRO) has long been a technical art within digital marketing, but there are also a few ways in which you can utilise guest blogging and the […]