Your copywriting is served: what should you offer clients?

Greetings! In this installment of her how to start an SEO copywriting business series, Heather discusses a topic that freelance copywriters struggle with all the time: what copywriting services should I offer clients?
When you first start out – and even after you’ve been in business for awhile – it is tempting to offer every service under the sun, from white papers to direct mail to web pages.
Then you end up burning out, because you’re doing a little bit of everything [...]

You are a writer

Have you ever struggled with something…and suddenly, everything clicked into place? Maybe a random conversation helped you see your situation in a different way. Or you read a passage in a book – and it’s almost like the passage was written just for you.
That just happened to me.
Every Wednesday morning, rain, shine (or snow,) I jog with a remarkable group of women. I don’t mean easy, flat jogging. We’re sprinting up big hills, going fast and running stairs.
I’ve done this [...]

A freelance copywriting contract for a quick & dirty gig?

Greetings and welcome to another installment of the how to start an SEO copywriting business series!
In this video, Heather builds on her previous two posts speaking to the importance of having a freelance copywriting contract. Specifically, she answers a question posed by a reader/viewer asking whether a contract is still necessary for small copywriting jobs.
This is an excellent question, and one that will come up many times in your freelance copywriting career.
A client will need some work done and after [...]

Protect yourself! 3 copywriting contract essentials

Hey there, freelance copywriters! Welcome to the next video in the how to start an SEO copywriting business series.
Today, Heather elaborates on last week’s video (on the necessity of having a freelance copywriting contract) with three crucial things you want to include in your copywriting contract.
While she is not an attorney and this video post doesn’t constitute legal advice, Heather has been reading copywriting contracts for a very, very, very long time!
In the course of her career, she has seen [...]

How to raise your freelance copywriting rates

You know it’s time.
You’ve gathered some great case studies. You have fantastic testimonials. You’ve studied your craft, taken classes and honed your skills.
So, why is it so hard to tell your clients, “I’m raising my freelance copywriting rates?”
I get it. I really do. The good news is – your clients (probably) won’t tell you to jump in a lake. The bad news is – you may lose some folks, especially if you don’t raise your rates the right way.
Ready to [...]

Do you really need a copywriting contract?

Greetings and welcome to yet another installment of Heather’s “how to start an SEO copywriting business” video series!
You’ll want to pay especially close attention to this one, because here Heather talks about the intimidating subject of copywriting contracts.
For new freelancers, getting a client to sign a contract can be a really scary thing. Here you are, so very close to getting the gig, and you’re asking the client for their signature. Thoughts race through your mind: are they going to sign [...]

How to fire a writing client: it ain’t me, babe

If you’re a freelancer, you’ve probably wanted to end a client relationship at some point or another.
There are so many reasons to do so: sometimes it’s as simple as a personality clash, and you have a client you just don’t click with. Maybe it’s your smallest client who pays a discounted rate and expects the most effort, so it’s not worth your time. Perhaps the subject matter is boring, personally objectionable, or the work will not advance your career.
You might [...]

Promises, promises: the copywriting client carrot & stick(y) situation

Greetings! Welcome to the fourth installment of Heather’s “how to start an SEO copywriting business” video series.
(For those of you new to the series, you may want to check out her three preceding video posts: Niche copywriting for love & (more) money, Make your freelance copywriting pay – every time!, and How to handle writing revisions – without going insane!)
Today, Heather addresses a somewhat tricky situation that you will likely face many times throughout your freelance copywriting career, and that is: [...]

Discount your copywriting rates? No way! Try this instead.

How many times has this happened to you:
You sweat and slave over a copywriting proposal. Finally, you get an email from the client. Success! They want to work with you!
And then you read, “Your copywriting rates are too high.  We were planning to spend about half that amount. Can you bring your price down?”
Now, you’ve got a dilemma. Should you discount your copywriting rates and get money in the door? Or should you hold fast to your price and possibly [...]

How to handle writing revisions – without going insane!

Greetings and welcome back! Today Heather continues her “how to start an SEO copywriting business” video series with how to handle writing revisions… without losing your mind!
Writing revisions are an inevitable part of freelance copywriting – it’s something ALL of us face, from “newbies” to veterans with decades of experience. Typically, you can count on at least one revision of everything you write.
The key is to minimize those writing revisions and to make them as minor as possible so you [...]