Do you really need a copywriting contract?

Greetings and welcome to yet another installment of Heather’s “how to start an SEO copywriting business” video series!
You’ll want to pay especially close attention to this one, because here Heather talks about the intimidating subject of copywriting contracts.
For new freelancers, getting a client to sign a contract can be a really scary thing. Here you are, so very close to getting the gig, and you’re asking the client for their signature. Thoughts race through your mind: are they going to sign [...]

How to fire a writing client: it ain’t me, babe

If you’re a freelancer, you’ve probably wanted to end a client relationship at some point or another.
There are so many reasons to do so: sometimes it’s as simple as a personality clash, and you have a client you just don’t click with. Maybe it’s your smallest client who pays a discounted rate and expects the most effort, so it’s not worth your time. Perhaps the subject matter is boring, personally objectionable, or the work will not advance your career.
You might [...]

Promises, promises: the copywriting client carrot & stick(y) situation

Greetings! Welcome to the fourth installment of Heather’s “how to start an SEO copywriting business” video series.
(For those of you new to the series, you may want to check out her three preceding video posts: Niche copywriting for love & (more) money, Make your freelance copywriting pay – every time!, and How to handle writing revisions – without going insane!)
Today, Heather addresses a somewhat tricky situation that you will likely face many times throughout your freelance copywriting career, and that is: [...]

Make your freelance copywriting pay – every time!

Greetings! Today Heather presents the second video of her series, How to start an SEO copywriting business, with a topic near and dear to any freelancer’s pocketbook: how to make money.
Whether you’re new to freelancing or have been doing it for awhile, this is a very important subject. In order to make money, you need to know how to ask for it before you start a writing project. In other words, you need to know how to ask for a [...]

How to stop worrying about Google updates…

…and learn to love writing really great SEO copy!
Greetings & welcome back! In today’s SEO copywriting video how-to, Heather discusses a most timely topic since Matt Cutts’ recent, ominous-sounding pronouncement that the next Google Penguin update will be “jarring” to SEO’s and Webmasters – and that is, how to stop worrying about Google updates and start writing really great SEO copy!
Tune in and learn how to set yourself free…

Fear is counterproductive
The thing is, around all the Google updates and the [...]

9 (more) questions writers ask about SEO copywriting

Wondering if you’d be happy as an SEO copywriter?
Last week, I discussed 9 common questions writers ask about SEO copywriting. This week, the questions are all about SEO copywriting as a career choice. If you’ve wondered how you could find a job as an SEO copywriter – or how you can start a freelance shop – this post is for you. Enjoy!
I’m a print copywriter.  Are you sure that I can learn this? Or can an old dog really learn new [...]

Is your B2B content choking on red tape?

One of the biggest challenges facing B2B marketers today is content creation. Long term SEO success demands a consistent creation of quality, informative content—blog posts, articles, white papers, webinars and so forth.
Since most B2B marketers seem to constantly struggle with content creation, many are worried their industry might be too “boring” to write much about: it doesn’t make sense to make your content marketing efforts any more complicated and convoluted by adding layers of red tape and multiple chains of [...]

The SEO copywriter’s guide to dealing with clients

Greetings and welcome to another “slice of Heather”! This slice is especially yummy if you’re a freelance SEO copywriter dealing with, ah, difficult clients, or otherwise facing any of those tricky client relation issues that require patience, understanding, anger management, and some client education.
From explaining SEO copywriting to clueless clients to handling their mangling of your best writing, here are sage tips from the woman who has been there and back. A few times.
How to explain SEO copywriting to clients
“Clients [...]

On the business of freelance SEO Copywriting

Welcome back to another “slice of Heather,” featuring the best of her best blog posts grouped by theme.
Last week, we covered small business freelance copywriting, which had to do more with the personal struggles we as small business owners face in trying to cobble together a viable career for ourselves.
Today…we cover the same topic, but from a decidedly different angle: so get ready for another slice of Heather, focusing on the strictly business part of small business freelance copywriting!
1) How to [...]

How to spend less time writing proposals (and still land the gig!)

Are you spending hours on your proposals and still not getting the gig?
Maybe it’s time to give your prospects less to think about.
I received this email from a frustrated freelance copywriter:
“When clients ask me for a proposal, I spend at least 3-4 hours working on it. I review their site, run keyword research, make a list of how I can help, etc. The end result is a 15-20 page proposal that looks great. I’m not getting the jobs, and now [...]