Your copywriting is served: what should you offer clients?

Greetings! In this installment of her how to start an SEO copywriting business series, Heather discusses a topic that freelance copywriters struggle with all the time: what copywriting services should I offer clients?
When you first start out – and even after you’ve been in business for awhile – it is tempting to offer every service under the sun, from white papers to direct mail to web pages.
Then you end up burning out, because you’re doing a little bit of everything [...]

A freelance copywriting contract for a quick & dirty gig?

Greetings and welcome to another installment of the how to start an SEO copywriting business series!
In this video, Heather builds on her previous two posts speaking to the importance of having a freelance copywriting contract. Specifically, she answers a question posed by a reader/viewer asking whether a contract is still necessary for small copywriting jobs.
This is an excellent question, and one that will come up many times in your freelance copywriting career.
A client will need some work done and after [...]

Protect yourself! 3 copywriting contract essentials

Hey there, freelance copywriters! Welcome to the next video in the how to start an SEO copywriting business series.
Today, Heather elaborates on last week’s video (on the necessity of having a freelance copywriting contract) with three crucial things you want to include in your copywriting contract.
While she is not an attorney and this video post doesn’t constitute legal advice, Heather has been reading copywriting contracts for a very, very, very long time!
In the course of her career, she has seen [...]

Do you really need a copywriting contract?

Greetings and welcome to yet another installment of Heather’s “how to start an SEO copywriting business” video series!
You’ll want to pay especially close attention to this one, because here Heather talks about the intimidating subject of copywriting contracts.
For new freelancers, getting a client to sign a contract can be a really scary thing. Here you are, so very close to getting the gig, and you’re asking the client for their signature. Thoughts race through your mind: are they going to sign [...]

How to fire a writing client: it ain’t me, babe

If you’re a freelancer, you’ve probably wanted to end a client relationship at some point or another.
There are so many reasons to do so: sometimes it’s as simple as a personality clash, and you have a client you just don’t click with. Maybe it’s your smallest client who pays a discounted rate and expects the most effort, so it’s not worth your time. Perhaps the subject matter is boring, personally objectionable, or the work will not advance your career.
You might [...]

Promises, promises: the copywriting client carrot & stick(y) situation

Greetings! Welcome to the fourth installment of Heather’s “how to start an SEO copywriting business” video series.
(For those of you new to the series, you may want to check out her three preceding video posts: Niche copywriting for love & (more) money, Make your freelance copywriting pay – every time!, and How to handle writing revisions – without going insane!)
Today, Heather addresses a somewhat tricky situation that you will likely face many times throughout your freelance copywriting career, and that is: [...]

Make your freelance copywriting pay – every time!

Greetings! Today Heather presents the second video of her series, How to start an SEO copywriting business, with a topic near and dear to any freelancer’s pocketbook: how to make money.
Whether you’re new to freelancing or have been doing it for awhile, this is a very important subject. In order to make money, you need to know how to ask for it before you start a writing project. In other words, you need to know how to ask for a [...]

How to stop worrying about Google updates…

…and learn to love writing really great SEO copy!
Greetings & welcome back! In today’s SEO copywriting video how-to, Heather discusses a most timely topic since Matt Cutts’ recent, ominous-sounding pronouncement that the next Google Penguin update will be “jarring” to SEO’s and Webmasters – and that is, how to stop worrying about Google updates and start writing really great SEO copy!
Tune in and learn how to set yourself free…

Fear is counterproductive
The thing is, around all the Google updates and the [...]

Is your B2B content choking on red tape?

One of the biggest challenges facing B2B marketers today is content creation. Long term SEO success demands a consistent creation of quality, informative content—blog posts, articles, white papers, webinars and so forth.
Since most B2B marketers seem to constantly struggle with content creation, many are worried their industry might be too “boring” to write much about: it doesn’t make sense to make your content marketing efforts any more complicated and convoluted by adding layers of red tape and multiple chains of [...]

The SEO copywriter’s guide to dealing with clients

Greetings and welcome to another “slice of Heather”! This slice is especially yummy if you’re a freelance SEO copywriter dealing with, ah, difficult clients, or otherwise facing any of those tricky client relation issues that require patience, understanding, anger management, and some client education.
From explaining SEO copywriting to clueless clients to handling their mangling of your best writing, here are sage tips from the woman who has been there and back. A few times.
 
How to explain SEO copywriting to clients
“Clients [...]