Fun and profit with the Google Snippet Trick: Three Easy Tips

Creating the meta description tag can be a big bummer to SEO copywriters and marketers. On one hand, the meta description is the place for a marketing statement. It’s the verbiage that’s supposed to make your site stand out on the search engine results page.

Unfortunately, it doesn’t work that way. More often than not, instead of the submitted description, Google displays a “snippet” of text that appears around the search term. Yes, it’s still important to create a unique description anyway – but just know that Google won’t always use it. Read More…