Scalable content generation strategy: The online marketer’s formula for success

When you are a large company or an agency, generating large volumes of good content can be quite a challenge. It can get expensive pretty quickly.  It is also time-consuming.
And in the end, high quality content is not a guarantee of explosive attention and viral sharing.
In order for your content generation to be sustainable, it needs to be scalable. The formula for success is using fewer resources to generate more high quality content.
In addition, your content needs to provide an excellent user [...]

The Veg-O-Matic approach to SEO copy development

Earlier this month, I was honored to speak at SMX West. I was originally going to chat about how content strategies have changed over the last year. Then, Chris Sherman (one of the conference organizers) said, “I really like your Tweets and how your firm repurposes content. Can you talk about that?”
Sure thing!
My slides were based on this 2011 blog post. When I originally wrote this, Google+ wasn’t even on the radar. Now, it’s yet another platform that marketers have [...]

5 questions to ask before accepting a guest post

Guest blogging is a hot marketing tactic right now. Blog owners love it because they get free content. Bloggers love it because it’s a way to build links and drive traffic back to their site. It seems like the perfect win/win for both parties, right?
Well, not necessarily…
Recently, especially post-Penguin, I’ve seen a lot of so-so (at best) guest posts. What do I mean by so-so? Grammatical errors, obvious sales pitches, poor writing…you name it. The overall blog may be strong, [...]

Should your business stop blogging for SEO?

I’m going to go out on a limb here and say something that may be a little controversial…
Not every business will benefit from a blog. In fact, I think that some businesses should stop blogging right now.
Is yours one of them? Here’s how to tell:
- You’ve asked team members to be accountable for X blog posts a month. The problem is, no-one writes their assigned post – and the blogging is sporadic and spotty.  You don’t have the cash to [...]

SEO copywriting Q & A from my Writer’s Digest Webinar

Yesterday, I had the pleasure of running a Webinar for Writer’s Digest. The presentation ran ten minutes overtime, so I promised  audience members that their questions would be answered in today’s blog post.
If you were on the Webinar – thank you so much! And if you’re a freelance (or in-house) writer wondering if SEO copywriting would be a smart skill set to have, read on. You may find the answers to your questions here!
Have a question that I didn’t address? [...]

Is learned helplessness screwing over your SEO content?

Last week, I wrote a rant-filled post about an SEO firm filling up their client’s site with crappy blog posts because “that’s what Google wants.”
It was one of my most popular posts ever.
I started thinking about this from the client’s perspective. The content obviously sucked, so it’s not like the SEO could pass this off as “quality.” And I couldn’t figure out why the hell the client wouldn’t fire the SEO – or at least say that they were no [...]

Your B2B site doesn’t need more freakin’ words

Hi. My name is Heather, and I’m pissed off (“Hi, Heather!”)
Here’s why.
Last week, an SEO agency called me. They represented a B2B company that was in need of content – OK, that’s fine.
And then, the prospect started talking about the gig…
“The client needs three blog posts a week, all an average of 500 words. That’s what Google wants, you know”
“The pages should have a keyphrase density of 6.7 percent.”
“We don’t want to spend much for this content – our budget [...]

Hey, @GordonRamsay01 – what about the Hotel Hell Websites?

Hotel Hell is my new television addiction.
Maybe it’s because I travel so often, and what I see confirms my worst fears (now my husband understands why I never use the comforter.) Maybe it’s because I love Gordon Ramsay’s in-your-face method of business consulting. Whatever it is, I find the show addicting.
If you’ve never seen Hotel Hell, Ramsay visits hotels around the U.S., and transforms them from “hellish” into “heavenly.” After he’s done, the property is beautiful, comfortable, modern and bug-free [...]

Seeking a talented SEO copywriting intern!

Looking for one-on-one SEO copywriting mentoring? I need an intern – and you may be the perfect candidate!
I’m looking for a super-smart SEO copywriter who can help me 5-8 hours a week. This is a great position for a new copywriter who is looking for hands-on experience within the SEO copywriting industry.
The position is unpaid, but the payoffs in terms of exposure, making invaluable industry connections, and learning the day-to-day realities of managing a high-visibility, online SEO copywriting blog are [...]

The A-B-Cs of SEO copywriting

Today’s post goes back to the SEO copywriting basics. If you’ve been in the business for awhile, this will serve as a great refresher (and it’s a great post to share with your  clients, too!). And if you’re new to SEO copywriting, this post is a good way learn your SEO copywriting A-B-Cs. Enjoy!
Always test your content (or in the words of Brian Eisenberg “Always Be Testing.”) Yes, a piece of content may work “just fine.” But what if [...]