Your B2B site doesn’t need more freakin’ words

Hi. My name is Heather, and I’m pissed off (“Hi, Heather!”)
Here’s why.
Last week, an SEO agency called me. They represented a B2B company that was in need of content – OK, that’s fine.
And then, the prospect started talking about the gig…
“The client needs three blog posts a week, all an average of 500 words. That’s what Google wants, you know”
“The pages should have a keyphrase density of 6.7 percent.”
“We don’t want to spend much for this content – our budget […]

Hey, @GordonRamsay01 – what about the Hotel Hell Websites?

Hotel Hell is my new television addiction.
Maybe it’s because I travel so often, and what I see confirms my worst fears (now my husband understands why I never use the comforter.) Maybe it’s because I love Gordon Ramsay’s in-your-face method of business consulting. Whatever it is, I find the show addicting.
If you’ve never seen Hotel Hell, Ramsay visits hotels around the U.S., and transforms them from “hellish” into “heavenly.” After he’s done, the property is beautiful, comfortable, modern and bug-free […]

Seeking a talented SEO copywriting intern!

Looking for one-on-one SEO copywriting mentoring? I need an intern – and you may be the perfect candidate!
I’m looking for a super-smart SEO copywriter who can help me 5-8 hours a week. This is a great position for a new copywriter who is looking for hands-on experience within the SEO copywriting industry.
The position is unpaid, but the payoffs in terms of exposure, making invaluable industry connections, and learning the day-to-day realities of managing a high-visibility, online SEO copywriting blog are […]

The A-B-Cs of SEO copywriting

Today’s post goes back to the SEO copywriting basics. If you’ve been in the business for awhile, this will serve as a great refresher (and it’s a great post to share with your  clients, too!). And if you’re new to SEO copywriting, this post is a good way learn your SEO copywriting A-B-Cs. Enjoy!
Always test your content (or in the words of Brian Eisenberg “Always Be Testing.”) Yes, a piece of content may work “just fine.” But what if you […]

How to stop worrying about Google updates…

…and learn to love writing really great SEO copy!
Greetings & welcome back! In today’s SEO copywriting video how-to, Heather discusses a most timely topic since Matt Cutts’ recent, ominous-sounding pronouncement that the next Google Penguin update will be “jarring” to SEO’s and Webmasters – and that is, how to stop worrying about Google updates and start writing really great SEO copy!
Tune in and learn how to set yourself free…

Fear is counterproductive
The thing is, around all the Google updates and the […]

9 questions writers ask about SEO copywriting

Thinking about jumping into the wild and wooly world of SEO copywriting?
You have questions – and I have answers!  Today’s post is the first in a two-part series where I answer the most common SEO copywriting questions that I hear from writers. Enjoy!
So, what is “SEO copywriting” anyway?
SEO copywriting is an umbrella term for any type of “keyphrase-based” writing. That means understanding how your prospects search – and strategically including those search terms on the page and in the code. […]

What spam can teach you about copywriting

Have your clients ever fallen for the “Your website isn’t ranked in the top Google results” emails? You know. The type of email that you receive multiple times a day from multiple companies.
There’s a reason for that.
One of my clients sent one of those emails with the note, “My CEO wanted me to forward this to you. What do you think?”
At first, I started questioning the client’s business savvy, thinking, “They fell for this? Really?” And then I looked at the […]

Ignite your copy with this hot strategy

Greetings! You will love this week’s Web-writing video, as Heather takes it waaaay back old school with her SEO copywriting how-to on writing content the AIDA way.
So what is AIDA? Glad you asked. It’s an acronym for: “Attention, Interest, Desire, Action” and is one of those tried-and-true, powerful copywriting strategies that when skillfully applied, can take your Web writing from lukewarm to smokin’ hot!
Tune in as Heather reveals the magic and mojo of this old-school copywriting strategy:

What’s AIDA?

Acronym developed in […]

What’s holding you back?

Who knew that my post, “Why do freelance writers hate SEO copywriting” would stir up so many comments?
After the post, I received a bunch of emails and blog comments like this one:
I like being able to work from home, but I really do despise the articles that I write. I would run away from these articles as quickly as possible if I had a client willing to pay a decent wage for excellent content.
Unfortunately, I cannot find these clients. To […]

Which should it be: Pinterest or Google+?

Pinterest or Google+?
Both of these social networks have broken up the Twitter/Facebook monopoly. In the last year, Google+ has gained 100 million active followers and Pinterest has expanded rapidly to become the 3rd most popular social network.
Not surprisingly, marketers have taken notice. Making Google+ and/or Pinterest part of your social media strategy is a smart move. Based on their early performances, these social networks will be an integral part of an effective social strategy from here on out.
Choosing one or […]