How to write killer sales copy: a video guide

Greetings! Today we’re featuring our top three SEO copywriting video posts on how to write killer sales copy.
Writing sales copy can be difficult! The art of persuasive writing does not always come naturally or easily to copywriters, especially if they are not trained in direct response theory and best practices. Good sales copy does not need to be heavy handed – the key is to have it flow naturally, while providing a clear call to action to inspire conversions.
Tune in [...]

How to write high-ranking copy for your one-page site

Welcome back! In this week’s Web-writing video tip, Heather addresses a question that she’s been asked repeatedly in the past week: “How can I write high-ranking copy for my one-page site?”
You may be wondering why you would even want a one-page site, thinking “wouldn’t I just want to build out more content to the site?” And in most cases, yes, you would. But some companies decide on a one-page site for various, specific reasons, which Heather explains.
Of course, the biggest [...]

25-point Web copy checklist: How to write for Google

Are you wondering if you’re writing your Web SEO copy the right way?
Google’s Panda update raised the content bar. Now, it’s not enough to “have keyphrase-rich content” for a top ranking. Today, that content must be relevant, informative, sharable and well-written.
Additionally, your readers demand smart writing that meets their needs. That means knowing what makes your reader tick – and the best way to write and present the content.
In short, it’s more than just sitting down and writing. You need [...]

Do you feel like a fraud?

When people ask “What do you do,” do you find yourself making excuses?
“Well, I’m a writer…but I haven’t written anything that you’ve read.”
“I own a small business. ::quickly changing the topic:: What do you do?”
“I have a newsletter that I send out to a small list” (when your subscriber base is in the thousands.)
Chances are, you envy those folks who can “pull off” a fantastic, 30-second elevator pitch. You’ve tried to create your own so you can clearly explain what [...]

Are you suffering behind the scenes?

Have you ever said, “If I have to write one more post about (something you’ve been writing about a lot) I’m going to go completely insane?”
Yeah, me too.
Once upon a time, it felt like I wrote copy for every cosmetic dentist in North America. At the drop of a hat, I could talk about veneers, teeth whitening and “laser gum surgery.”  Yeah, I was great fun at cocktail parties.
I was also bored too. So very, very bored.
I’ve seen this happen [...]

Screw resolutions. Take action instead!

Lately, I’ve been seeing quite a few posts discussing how SEO content marketing should be on the top of every businesses’ resolution list.  For instance, there’s this post. And this one. And this one.
These are all great posts. But here’s the thing…
…I’ve read these “write more quality content” resolutions before. For about 14 years now.
And you know what? Very, very few companies follow through. They want to. They mean to. But then, content marketing gets pushed to the back burner. [...]

Balancing SEO and copywriting best practices: a true story

I was working with one of my social SEO clients on their blog. My SEO company, Brick Marketing, was responsible for writing two blog posts each week, which we would then promote through the client’s various social networks as they went live.
We were specifically instructed to make sure the blog posts were “SEO friendly” and would do well in the search engines. However, before we even scheduled the blog posts I would send the new posts over to my client [...]

10 hottest SEO copywriting posts of 2011

Wow, it’s the end of 2011 already…
…And that means that it’s time for the “Most popular posts of the year” roundup (cue applause!)
2011 was a big year for Google updates – and a big year for SEO copywriting. Most of the top-10 post topics aren’t overly surprising (Panda, anyone?) Other top ten posts surprised me – and showed that many folks are still mastering the “writing for search engines and social” balance.
Without further ado, here are the top 10 [...]

Is your SEO copy crap? 8 ways to tell

Last week, a prospect asked what I thought of his site copy.
I took one look and resisted the urge to say, “Um, how much did you pay for this?” The writing was…bad.  Picture a 500-word, below-the-fold paragraph with no hyperlinks, no call-to-action…and what’s worse…
All of the copy was italicized. All of it.
Imagine reading that on a mobile device.
The prospect knew that something seemed “off.”  But he thought, “I hired someone who specializes in SEO copy. Well, maybe the copy should [...]

Why you should love the long tail

Are you looking for more Google love?
Want to drive highly qualified traffic?
Do you want to reach readers at all phases of the purchase cycle?
You got it. All you have to do is learn how to leverage the long tail.
Google just announced another algorithm tweak, and this time, it’s targeting long-tail documents. According to the Google Inside Search blog:
“More comprehensive indexing: This change makes more long-tail documents available in our index, so they are more likely to rank for relevant queries.”
What [...]