Send the right search signals with social content optimization

A few weeks ago, I was honored to give a presentation to Heather Lloyd-Martin’s SEO Copywriting Certification students and grads on optimizing content for social sharing. During the presentation, I covered two main points:

Why optimizing for social media is important.
Why the structure of your “blurb” (text you share when you post or tweet) makes a difference.

Afterwards, I received two questions via email from conference call attendees:

Could you explain “Open Graph” protocol?
How do you track social shares in Google Analytics?

Considering the […]

3 Things to Consider Before a Site Launch

In today’s SEO copywriting how-to, Heather discusses the value of developing quality content and keyphrase research before launching your site. She highlights the perils of not consulting an SEO expert and the disappointment of overemphasizing site design versus quality content.
Check it here:

3 Things to Consider Before a Site Launch
Many companies forget to talk to an SEO expert prior to launching a site, especially an SEO expert who understands content.
Companies that neglect to consult an SEO expert often produce a great […]

3 Ways to get “Back to the Basics” of SEO copywriting

Has the hustle-bustle of the holiday season put you over the edge? This has been a year of change … my head is certainly spinning. Heck, some days I’m unable to distinguish a Penguin from a Panda!
Life often gets complicated and overwhelming during the Christmas holiday season. As you wind down the year and think about your New Year’s resolution, consider keeping it simple.
Heather takes us “Back to the Basics” with three fundamental SEO copywriting how-to videos. Watch and be […]

Win an SEO Copywriting Certification Scholarship!

Are you a writer who wants to expand your skills and make more money? Have you been dreaming about taking the SEO Copywriting Certification training, but haven’t signed up yet?
Well, here is your golden opportunity: we’re holding a scholarship contest!
Now, one lucky winner will receive a scholarship to the SuccessWorks SEO Copywriting Certification program!
Here are the details:
Grand Prize: The author of the winning entry gets a full scholarship to the SEO Copywriting Certification program (a value of $769!)
All contestants: Everyone […]

Addicted to SEO: Interview with SEO Copywriting Certification Grad, Susannah Noel

I remember the first time I heard the term “SEO.” I was taking a PR writing course at a local college and one of the students said she’d taken a class in something called SEO, which, she said with a moan, was terribly confusing. As she tried to explain it, I could actually feel my eyes glazing over and my jaw growing slack. It just seemed too tough, and I filed it away under “Maybe someday.”
That someday came when I […]

How your passion can help land lucrative niche clients

A conversation about niche SEO copywriting with Lynda Goldman
Have you ever thought about what makes you special? What makes you tick? We all have something unique about us that extends way beyond our DNA.
What if that thing — that speciality that is unique to you — could make you more money? Would you take the time to explore it and cultivate the possibilities? Would you become an expert?
When Lynda Goldman found her niche her business increased dramatically: “I immediately got […]

Interview with SEO Copywriting Certification Grad, Tess C. Taylor

Share with us a bit about your background. How did you come to be a freelance copywriter?
How I began my career as a web copywriter is a bit of a winding road.
After working as a human resource professional in the corporate sector for 14 years, I started getting restless and decided to start writing again – a love I had as a young person. The very first works I created were articles about the job market, which was a hot […]

Interview with SEO Copywriting Certification Grad, Marissa Bishop

Marissa Bishop is the founder of Mimi Bee Marketing, a company that provides writing, marketing and social-media services to big-idea entrepreneurs and business owners. How would you define a big-idea entrepreneur or business owner? They are people who have a vision – or maybe even what some would consider a crazy idea – and decide to take the leap and pursue their dream anyway. Many are experts in their given field, but they have limited marketing or business experience. Big-idea […]

Interview with SEO Copywriting Certification Grad, Jacqueline Morrison

Jacqueline is a web author from Glasgow. Her first business failed and that’s how she got into SEO Copywriting.  But let’s back up a little and start at the beginning, on Christmas Day 2005 to be precise.
At 5.30pm on said day Jacqueline became a first time mum to a baby girl and not content with being a new mum, she decided to start a new business as well.  Full of enthusiasm, she set out and promptly made every mistake in […]

Interview with SEO Copywriting Certification Grad, Cherryl Wistos

Cherryl never thought of herself as a writer.
After college, she worked as a liaison between design engineers and factory personnel in the aerospace and automotive industries for some 25 years.
Cherryl converted engineering drawings created by design engineers into step-by-step instructions for factory personnel to use.
She loved the challenges and interacting with the people.
But when the manufacturing industry started cutting back, like so many others… Cherryl found herself looking for work.
While working as an independent contractor, Cherryl started a part-time marketing […]