A few weeks ago, I was honored to give a presentation to Heather Lloyd-Martin’s SEO Copywriting Certification students and grads on optimizing content for social sharing. During the presentation, I covered two main points:
Why optimizing for social media is important.
Why the structure of your “blurb” (text you share when you post or tweet) makes a difference.
Afterwards, I received two questions via email from conference call attendees:
Could you explain “Open Graph” protocol?
How do you track social shares in Google Analytics?
Considering the [...]