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3 ways to conquer your SEO copywriting fears

March 11, 2010 • posted by Heather

Is you fear holding you back from SEO copywriting success?

At first read, you may think, “Fear? My fear isn’t holding me back from success.”

I used to think that too. About a lot of things. But ask yourself if any of these statements ring true for you:

“Our home page copy is really spammy, but it’s ranking well. I don’t want to change it and cause our rankings to drop.”

“We hired a copywriter a few years ago. Her writing was horrible. I’ll never outsource again – it was a dreadful experience.”

“I know we need to do something with our site, but what if it doesn’t work? If I can’t show ROI, I may not have a job at the end of the quarter.”

Or if you’re a copywriter, you may think…

“I want to start freelancing, but what if I don’t make any money. Better to keep my horrible job than be forced to live under a bridge.”

Sound familiar?

You go through a couple bad vendors and think, “Nope, never again.” You think of revamping your site copy and think, “Nope, it may not work.”

So you do nothing. But unfortunately, even doing “nothing” causes stress. Because deep down, you know that doing nothing has less to do with the numbers and everything to do with your psychological wiring.

In short, your fear is messing with you. And it’s costing you money.

I get it. I really do. I’ve been self employed for over 20 years, and I’ve had my share of fear-based moments. I’ve launched businesses with a scant $1,000 to my name. I’ve had vendors who worked…and others who really haven’t. And yeah, I’ve felt the fear.

And yeah, it messed with me too. It messes with everyone.

Now, here’s how to get over it.

  • Know that fear is sometimes a good thing. Fear can be your mind’s way of saying, “Hey, we’re doing something outside of our comfort zone. We don’t like this.” If you want to build muscle, you have to train outside of your comfort zone. And if you want to build revenue, sometimes, that means doing something outside of your business comfort zone. Can you imagine what your business life would be like if you didn’t have the guts to buy a domain name – or build a Website – or take a chance on a risky project that netted you a lot of money. You’ve already conquered this fear already. You can do it again.
  • Outline a small, actionable step and do it.  How many things do you have on your “to-do” list like, “Talk to a copywriter,” or “Figure out how to handle our unoptimized pages.” Ack! With to-do’s like that, is it any wonder you’re stressed, overwhelmed and fearful? Focus your energies instead on one thing you can do to move the process forward.  For instance, ask your LinkedIn network for copywriter referrals. Divide your site into sections and list 10 unoptimized pages a day. Breaking up huge projects into small tasks helps you feel a sense of accomplishment. And before you know it, you’ll have completed what felt like an overwhelming task!
  • Understand that the past doesn’t dictate the present. Afraid to hire a new SEO copywriter because the last relationship was less than stellar. Guess what? Unless you’re still with your very first boyfriend (or girlfriend,) you’ve already conquered this fear. You dated again. You probably even had another long term relationship. You dealt with it. Just because you had a bad experience once doesn’t mean that it will repeat itself. Nor should a past experience (even if it just happened last week,) cause you to immediately reject a future one. Should you learn from your experience? Yes.  Should you take the lessons you learned and make more informed decisions? Yes. But the decision shouldn’t be “I’m too afraid to deal with this again.”

When you take action – even just a little bit – your taking control and meeting your fear dead-on. You don’t want the fear to win, do you? It doesn’t have to. And that’s something you can control.

Filed under Commentary, Freelance SEO copywriting, In-house SEO copywriting, SEO Copywriting Tips

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The dark side of Facebook fan pages

March 4, 2010 • posted by Heather

Picture this: I’m working away in a cramped London hotel room. I’m there for SES London, along with many other of my geeky SEO friends.

Suddenly, I get a Facebook fan page request from a person who shall remain nameless.

And then I got another. And another. All from the same person.

At the end of the deluge, this person had sent out about eight “become a fan” requests (it could have been more, actually,) all within five minutes.

A few minutes later, I head downstairs for dinner. One person checks his iPhone and groans about all the “become a fan” requests. Another person checks his email and makes the same comment. We compare notes and realize, yup, these requests were:

  1. All from the same person, who was…
  2. In our industry, so he was probably…
  3. Setting up Facebook fan pages for his clients (most of which were local to this man, and therefore, we had never even heard of the companies)  and…
  4. Sending out bulk “become a fan” email requests to everyone in his Facebook network on behalf of his clients. You know, the companies that none of his Facebook friends had ever heard of.

Within five minutes, this person was “unfriended” by five people. Probably more – I’m sure we weren’t the only folks in his network to feel this way.

Folks, I am all for Facebook fan pages.  I think they offer businesses a fantastic way to reach customers and engage in a two-way dialogue. Heck, even I have a SEO copywriting Facebook page.

But when it comes to promoting your fan page (or your client’s), please, please use some common sense. Sending out client fan requests to everyone on your friend network is just plain irritating. How could I have any kind of “connection” to a company that’s across the U.S. from me? How is that targeted? It reflects poorly upon the marketer and poorly upon the company.

If you’re cringing a bit because you’ve done the same thing, I know you meant well. You really did.  Heck, I’m sure the guy who sent out all the Facebook notifications meant well.  I’m sure he wanted to build up his client’s fan network and show some initial success.  The thought was nice. But there are other ways to reach that goal.

So, before you send out “bulk-fan” notifications, ask yourself:

1. Does my friend have any connection to the company that I’m promoting? If you’re promoting your own company, it may be appropriate to email more folks within your network (although Kenny Hyder says no in this funny and spot-on post.) But if you know that your friend lives in California, and you’re asking them to become a fan of a small, local Vermont-based business, you probably aren’t going to get much play.

2. Do I have a page that’s worthy of fandom? If it’s a brand-new fan page without much interaction, consider bulking up your content before trolling for fans. Otherwise, you’re asking folks to fan (otherwise known as “recommend”) a page that’s not even ready for prime-time.

3. How would I feel if I received this fan request? Just because people can easily ignore a request doesn’t mean that you should make them spend the time to do so. If you’re on the fence, don’t send it.

Friends don’t let friends send spammy Facebook spam requests, m-kay? Think about it.

Filed under Commentary, Copywriting, SEO Copywriting Tips, Social Media, Working with clients

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Does your content piss people off?

February 16, 2010 • posted by Heather

A few days ago, my husband and I were watching an ad for Teleflora. It was your typical Valentine’s Day ad – a woman received flowers at work – but they were brown and wilted. She was obviously disappointed. The lesson: If you don’t purchase your flowers from Teleflora, the love of your life may question how much you really care.

The ad made my husband angry. First, he said, why are all Valentine’s Day ads targeted towards men? Why aren’t there any targeted towards women? After all, they buy Valentine’s Day gifts too (good point.)

But what made him the most angry was what he felt was the subtext of the ad. In his words, “OK, so I’m a tool if I don’t send flowers – and I’m even more of a tool if I send flowers and they aren’t the right kind. Men can’t win.”

(Fair disclosure: My wonderful husband celebrates Valentine’s Day 365 days a year. His ad resistance had everything to do with the messaging, and nothing to do with the concept of celebrating your beloved.)

When you’re writing copy, it’s so important to consider how the target audience will feel about your content.  On the surface, the Teleflora ad was probably seen as witty and original. But since the target audience is men – and men are getting told yet again that their gifts had better measure up on Valentine’s Day – how effective was this ad, anyway?

This is especially important if you’re writing copy about “touchier” subjects. For instance, think of people who need high-risk car insurance and SR-22 forms. This population is already facing higher insurance fees, and are dealing with the stigma of needing a SR-22 in order to drive.  If you are part of this target audience, would you rather read:

“Accidents, violations = OK!” (The General Car Insurance) or…

“This is auto insurance for people that many insurance companies do not desire to insure or for people that have had a policy cancelled” (High Risk Auto Insurance Ontario.)

You see the difference? The General makes a positive statement (OK!) while the other site reminds the visitor that yes, they did mess up royally.

As I stated in “Do You Know What Your Prospects Are Really Thinking”, your target audience is looking for excuses to NOT buy from you. When you write content that disempowers, embarrasses or freezes prospects with fear, they won’t react well. In fact, the only reaction you may see are huge bounce rates.

The important takeaway from these examples is to always – and I mean always – put yourself in your target audience’s shoes. Ask yourself how you’d feel if you read the copy. Would you feel empowered and positive (OK!) Or would you feel like, no matter what you did, it wouldn’t be good enough (Teleflora.)

Focus on writing copy that’s empowering, exciting and informative. You won’t piss people off – and your site conversions will show it.

(Private note to ProFlowers – your site is still focused around Valentine’s Day – and it’s the 16th of February. Oops!)

Filed under Commentary, Content marketing, Copywriting, SEO Copywriting Tips

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What’s the one SEO copywriting step you should never, ever skip?

January 12, 2010 • posted by Heather

There is a lot of SEO copywriting information online. Some is good. Some is excellent, making me excitedly think, “They get it! They really really get it.”

And some advice makes me bang my head against the wall.

Why? Because the advice is confusing, only applicable in certain situations, or just plain wrong. Here’s an (unfortunate) example.

This post by Michel Fortin makes some good points. It really does. But there was one line that concerned me, which was:

“Personally, I don’t spend time on keyword optimization, keyword density, or things of that nature.”

Now, to some new SEO copywriters – or folks who don’t understand the medium well – it could sound like, “Hey, that’s an entire step that I don’t have to worry about! Now, I know if I just write good copy, I’ve covered my SEO copywriting bases.”

And that’s not true. SEO copywriting is both art and science. It’s figuring out how people search for what you have to offer, and wrapping that information up into a compelling package. If you haven’t done your keyphrase research – and you’re not including keyphrases in your copy and Titles – you are hurting your SEO campaign. Keyphrase research is a step you should never, ever (ever) skip. Ever.

For those who are interested in the “should I optimize for keywords” debate, here’s my response to Michel’s post. Enjoy!

I would agree with you on keyword density. I’ve been teaching audiences and copywriters how to write for the engines for over 12 years, and I have never once measured keyword density. That’s an old holdover from Alta Vista days (remember them?!?) when SEO experts knew that a 5.5 percent keyword density would gain a good ranking.

That’s not even close to being true anymore – there are way more ingredients in the algorithmic soup to make that relevant. However…

If you don’t research your keyphrases, how do you know what words to include in your copy? It’s more than just writing “good copy.” For example, print catalog marketers write fantastically compelling copy every day. But when those catalogs are brought online, the sites don’t position well. The reason why is because there are no keyphrases in the content.

I know of one big brand company that researches their keyphrases before they name a product. Why? Because they learned that no-one would search for “Tranquil Moments Companion” when the product was actually a white-noise machine to help people sleep. :)

Additionally, some marketing departments think about their products and services in a different way than their customers. What they call a “multilingual global communication system” may really be (in prospect-speak) “free IM chat.” If that company optimizes for “multilingual global communications systems – no matter how good the copy is – they probably won’t get many (if any) qualified leads.

Keyphrase research should always be the first step in a SEO copywriting campaign. Not only can copywriters make sure that they are targeting the phrases people really use, but they can find new keyphrases to target. They can create content for all phases of the buy cycle. They can use keyphrase research to answer questions. And most importantly, the copywriters can make sure that what they are writing is great for prospects – but also accomplishes their SEO campaign goals.

Filed under Commentary, Content marketing, SEO Copywriting Tips

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January SEO content marketing challenge: Create an editorial calendar

January 5, 2010 • posted by Heather

Happy New Year! By now, you are probably knee-deep in emails, phone calls and a to-do list that seemed manageable before the break. But now. Not so much.

Sound familiar?

As early as the first week in January, it’s easy to let our good intentions (and resolutions) fall by the wayside. You may have swore to yourself and anyone else who would listen that you’d post three blog posts a week. And now you’re thinking, “I don’t have time to write a blog post – much less figure out what I’d write about.”

And yet again, your content marketing plan falls by the wayside.

I get it. I really do. Heck, I don’t know how many times I’ve meant to write a blog post – and then a client calls, the day is wacky, or (and I bet this sounds familiar,) I just don’t feel like writing.

This year, 2010, is the year to get over it. Here’s the secret to making it happen: Create an editorial calendar.

I’ve waxed poetic before on the benefits of editorial calendars. Basically, what they entail is sitting down and planning what you’ll write about, who’s responsible for the writing, and when you’ll upload the work. Editorial calendars force you to get your ideas out of your head and on paper. They force you to plan in advance (which is challenging for many “write by the seat of their pants” writers.) And they force you (or your writers) to be accountable. After all, if you have a blog post on, say, creating editorial calendars due on Tuesday – and you’ve known about this deadline for awhile – you don’t have much of an excuse to say, “I don’t have time.”

Creating a calendar is simple. Some people use their Outlook calendars to plan. Other people use spreadsheets. Plan on spending at least an hour every month researching the latest and greatest information in your industry, reviewing your site for pages that need updating and developing content ideas. Maybe you know that you’ll need to write at least two sales pages this month. Or you plan to create an article every week. The point is to get all plans down on paper so you can look at a calendar and immediately say, “If it’s Thursday, that means I’m writing the new home page.” Or, if you’re an editor working with multiple writers, you can instantly see who is writing what article and the associated deadlines.

The main kickback I get when I talk about “editorial calendars” is the time argument. If you are already time-strapped (and really, who isn’t,) spending an hour plus every month on “planning” can often make you feel like you should be doing something different. Say, responding to the 50 emails waiting for you. Or updating your Facebook status.

But the reality is, editorial calendars not only save you time – they can actually make you money. I’ve seen clients sit on old, stagnant pages for years because they “didn’t have time” to update them. However, the problem wasn’t one of time. It was overwhelm. Once they sat down, generated a content calendar and created a gameplan, they could more easily integrate the writing tasks into their normal day-to-day.

The result? Piping-hot fresh content that helps drive traffic and – more importantly – conversions. Isn’t that worth an hour a month?

So for this month’s SEO content marketing challenge, create an editorial calendar. It doesn’t have to be fancy. You could literally take a monthly calendar, hand-write in the writing deliverables and deadlines, and zip it to other folks on your team. That’s it.

And hey, I’m taking my own medicine this month. Before I started writing this post, I printed out a January 2010 calendar page and scribbled in my blog post topics through January 28th. Was it hard to sit for an hour and plan? Yes. Do I feel much, much better. You bet. Organization can be freeing like that.

Go ahead, try it. And let me know how it goes. It won’t be as painful as it sounds. Really.

Coming soon, I’ll be announcing my new SEO copywriting certificate program. If you manage folks who are great writers, but need to learn the SEO copywriting ropes – or if you’re looking for an in-house gig and want to differentiate yourself from other competitors – completing a certificate program could be the perfect solution. DM me on Twitter for more info, or contact me here!

Filed under Content marketing, In-house SEO copywriting, SEO Copywriting Tips, What to do now

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View my SEO copywriting presentation from SES Chicago

December 15, 2009 • posted by Heather

7 Steps to SEO Copywriting SuccessSES Chicago was one fun conference.

For the first time this year, audience members seemed hopeful. Maybe it’s because 2009 is drawing to a close. Maybe it’s because the recession is (finally) unhinging it’s iron-locked jaws off everyone’s pocketbooks. Whatever the reason, the SEO copywriting session I did with @byronwhite was darn near standing-room only. Not to mention, the audience was fantastic!

For those who missed it, here’s my presentation from the “45 Minute Copywriting Boot Camp” session. Enjoy!

7 Steps To SEO Copywriting Success

Filed under Conferences, Content marketing, In-house SEO copywriting, SEO Copywriting Tips

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PubCon presentation: Real-world winning tactics for content creation

November 17, 2009 • posted by Heather

Picture 11Couldn’t make it to PubCon (or were there so many fantastic sessions that you couldn’t hit them all?). For those who missed it, here’s my presentation from last week’s “Real World Winning Tactics For Content Creation” session.  I discuss how to improve existing sites and how to leverage the power of content for better search rankings and conversions. Enjoy (and zip me at tweet at @heatherlloyd if you have any questions!).

SEO Copywriting: Working With Existing Sites

Filed under Conferences, Content marketing, SEO Copywriting Tips, Small business SEO copywriting

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The #1 Deadliest SEO Copywriting Sin

September 30, 2009 • posted by Heather

dreamstime_7297345Recently, a couple blog posts have focused on the “deadly sins” of SEO copywriting and content marketing.  Michelle Bowles from TopRank Marketing showcases five tips for avoiding deadly SEO copywriting sins. GrokDotCom reminds us that “Nobody wants to read your sh**! These articles are funny, informative and (for some) may hit very close to home.

Yet, I was surprised that no-one pointed out the #1 SEO copywriting sin. And that’s creating keyphrase-stuffed copy.

I’ve ranted about this SEO copywriting sin before. Somehow, people really do believe that SEO copywriting means seeing how many times you can force-feed a keyphrase into site copy. They aren’t worried about creating a customer persona. They aren’t worried about developing persuasive benefit statements. Heck, they aren’t even worrried about their online image (after all, keyphrase-stuffed copy tends to read like it was written by a third grader.) Instead, it’s all keyphrases – all the time. And as a result, conversions suffer.

If you’re guilty of this sin (and a lot of companies are, both big and small,) here’s how you can repent:

  • Locate your “most sinful” pages. They may be the articles you paid $15 for that repeat your main keyphrase over and over. It may be your home page that you made more “keyphrase heavy” in an attempt at a higher ranking. Simply start out by figuring out what pages could use a rewrite – and you can develop the editorial plan later.
  • Find a new writer (or train your existing one.) Some writers keyphrase-stuff their copy because they honestly don’t know any better. If you’re working with a in-house writer, it may make more sense to sign her up for a SEO copywriting training or conference to refine her skills. If the “sinful” writing was created by an outsourced professional, consider hiring someone else. If you’re paying good money for SEO copywriting services, you deserve to have a quality product.
  • Plan your writing/editing schedule. Rewriting Web pages just feels overwhelming, doesn’t it? After all, once you’ve created them, it seems frustrating that you’d have to create them again. The rewriting process goes much more smoothly if you figure on rewriting X pages a month, rather than thinking you have 50 pages to ravamp right now.
  • Review your keyphrases again before you start writing. Don’t assume that they keyphrases you currently have on the page are the “right” ones.  Depending on the person who did your keyphrase research and how long it’s been since you’ve done it, there could be a plethora of more targeted phrases you could use. Once you’ve chosen your per-page keyphrases, it’s always a good idea to spot-check them in Bing and Google to see the other results that come up. Sometimes, what seems like the “perfect” keyphrase may not be as relevant as you think.
  • Consider other SEO content marketing strategies to help reinforce your keyphrase relevancy. Once reason people keyphrase stuff is because they want a high ranking on that phrase – but they do that at the expense of what their copy sounds like. Remember that you can create blog posts, articles, press releases, FAQ pages and other Web page that contain your “money” keyphrases – and seeding the phrase throughout your site will help increase relevancy.
  • Always, always write copy for your customers -not the search engines. I guarantee you that neither Bing nor Google cares about the money you make from your Web site (unless it’s being moved to their side of the table.) But you do. You care a lot. If you want your Web pages to both position well and convert, take the time to write your pages right the first time (or hire a SEO copywriter who will.) Develop your competitive analysis. Figure out what’s in it for your customer. Work with your benefit statements. Develop an engaging tone and feel – whatever that means to your audience. The hardest part of SEO copywriting is preparing to write. Believe me, once you have this part down – the rest will flow easily. And you’ll have the perfect combination of well-written, keyphrase-rich content that converts like crazy.

Filed under Commentary, Content marketing, SEO Copywriting Tips

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Daily SEO copywriting candy: Could SEO copywriting help Kitchen Kaboodle?

April 1, 2009 • posted by Heather

edit_2009-04-01_1Earlier this year, Kitchen Kaboodle a Portland, OR upscale kitchen retailer, got some major buzz for a very amazing thing.

They decided to close their retail store three days a week, opening their doors Thursday-Sunday only.

Wow.

The co-owner, John Whistler, said that it was because of market demand. Customers wanted lower prices. Cutting expenses elsewhere wasn’t feasible. So, they closed during their slowest days.

Wow.

I’ve been chewing on this story for a long time. Stories like this upset me – there are far too many small local businesses that are suffering right now. The good news is that these folks came up with a workable solution. Closing the retail store three days a week may indeed be the perfect alternative to a recession-mindset economy.

And then I looked at their Website. And I wonder, “If their site was optimized, would that help replace the income they’re missing three days a week? If they invested a little bit of time and cash into their site, could that help take their business in a new (and profitable) direction?”

The answer is yes – and that’s very exciting.

I spent 10 minutes reviewing the site and came up with three SEO copywriting opportunities.  Here are some things that Kitchen Kaboodle can try:

  • Create keyphrase-rich content. The Kitchen Kaboodle product pages have very little text.  Outside of how this is (most likely) limiting their conversions, the lack of keyphrase-rich content is hobbling their search engine rankings. For instance, this page sells “martini glasses” – yet there’s no content about “martini glasses” above the fold.

kitchen-kaboodle-serps003

In fact, the only (very short) description is below the fold.  kitchen-kaboodle-serps004

Ecommerce sites can also look beyond their product pages, and build out unique content that they know their customers will enjoy. For instance, Sur La Table has recipies.  Cookware.com features product reviews from publications like The New York Times and Ebony. Strategic content marketing allows companies to capitalize on keyphrases used at all phases of the buy cycle. This means that Kitchen Kaboodle could have articles dedicated to, say, cookware reviews – and people who are looking for cookware reviews could click through from the SERP, read the article and immediately make a purchase.

To their credit, it looks like they’ve built out unique content on some product pages, and they’ve tried to insert keyphrases (although they’re doing it in a way that’s not very effective.) This certainly helps them, but they’d have better results if they…

  • …made their Titles descriptive and keyphrase-rich. Having the same Titles across the site is a huge SEO no-no that’s definitely hurting their positions. Their pages are going to have a much, much better chance of positioning if the Titles contained keyphrases and reflected the page content.

kitchen-kaboodle-serps

However, even if a page does position well (as this page did for “Silicone Madelaine” – a product search,) there’s nothing about the Title that provides further details or encourages click-through – especially when compared to the SERP competition:

kitchen-kaboodle-serps005

Notice the second SERP result – it’s keyphrase rich and highly detailed. Which one would you click?

  • Consider adding customer reviews.  Study after study indicates that people are more apt to convert when they can read customer product reviews.  That by itself is an excellent reason to build community and ask for feedback – people can read more about the cool kitchen gadget they want and buy it right away.  Additionally, consumer reviews are also great for gaining new search positions (think about how many times you enter a site from a review listing on the SERP.) This would help them fill some content and keyphrase “holes” until they had a chance to expand their product content.

Is there more that Kitchen Kaboodle can do from a SEO, SEM and social media perspective ? Definitely.  Certainly, if they wanted to grow their online orders, they could transform their site into a high-performing ecommerce kitchenware destination.  It may not be where they want to focus their efforts or budget. After all, Kitchen Kaboodle is a “local” store, so a national focus may not be their cup of tea. At the same time, in the spirit of “controlling the controllables,” it’s always nice to know there’s another way to gain new customers.

Photo credit – © Alexander Raths | Dreamstime.com

Filed under Content marketing, Copywriting, Daily SEO copywriting candy, SEO Copywriting Tips

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Daily SEO copywriting candy: Twitter your way to online writing success

March 27, 2009 • posted by Heather

birthday-cupcake1 Picture this:

It’s my 40th birthday.  I’m with my favorite search buddies and eating at one of Vegas’ hottest restaurants (and most expensive…we learned THAT after getting the bill.)  Drinks are flowing, food is flowing. It’s all good.

And we’re talking about Twitter. Really. On my 40th birthday. Sadly, I am not making this up.

As I’ve said before, I didn’t quite get this “Twitter thing” until Lee Odden from TopRank Marketing patiently led me through the benefits.  And then I got it. And then, the SEO copywriting light turned on as I realized its networking potential.

And then I became a Twitvangelist. It happens to the best of us.

Can Twitter be a waste of time? Hell yeah. But can it be a powerful way to make contacts and even gain business? Hell yeah. For the unconverted (and I know you’re out there,) here’s some Twittips to maximize your Twit-efforts (OK, I’ll stop now.)

  • I was a Tweeting fool when I first started.  That was bad.  Once I stepped down from my fledgling Twitter addiction and focused my efforts, I realized that Twitter was good for a number of things: lead generation, learning about new SEO copywriters and discovering new resources. Heck, Twitter is even good for copywriting practice (quick, say something compelling in 140 characters or less!) If you’re a freelance online writer, check out “8 Ways that Twitter Can Grow Your Freelance Business.”   After reading this article and coming up with a business-case strategy, you’ll feel less guilty about your Tweet time. Trust me.
  • Still not convinced that Twitter is good for networking? Dianna Huff sent out a random Tweet – and ended up making a valuable business contact (plus she got a cool tour of a flagship store!).  Dianna’s takeaway: “you can’t beat the connections that you make on social media — connections you would never make with cold calls, direct mail, or even an optimized Web site.” True enough. Discover more about how to use Twitter for business.
  • Think about merging Twitter, reputation management and SEO.  It may make your brain hurt, but that time is…wait for it…now.  In a brilliant SEO move, Twitter tweaked their Title tags, meaning that your Twitter account may be ranking higher in search results for your name.  My first reaction was – cool!  Another way for people to learn more about me. But here’s the downside. Let’s say you’re at..oh, I don’t know…a Search Engine Strategies conference. And you drunkenly Tweet something random and stupid to 1,000 of your closest followers. Although it seems like a one-time stupid event, that Tweet will live on on your profile page. Be afraid. Be very afraid.

Won’t you follow me on Twitter?  I promise not to drunk Tweet you. Really.

Filed under Copywriting, Daily SEO copywriting candy, Reputation management, SEO Copywriting Tips, Twitter

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