5 SEO copywriting tips for B2B companies

I love working with B2B companies. Many times, they have scads of unique content opportunities – they just need someone to point them out and send them in the right direction.
If you work for a B2B company and you’ve been wondering, “Why are people bouncing out of our site so fast” or “Why don’t we position for X keyterm,” read on. You may benefit from one (or all) of these five SEO copy tips.:

Do you know who you’re writing for? [...]

You inherited crap legacy content. Now what?

Good news: You were just hired as the content manager for a well-established site.
Bad news: The content is horrible, it hasn’t been optimized for SEO and every page makes you want to cry.
This scenario is extremely common. Maybe it’s because the company has had various people overseeing the site’s content. Or, no-one “owned” the content before – so there’s no strategy, no cohesion and everything is a big, fat mess.
If this sounds like your company, take a deep breath and [...]

5 Easy-to-Give SEO Gifts that will Make You A Better Writer in 2014

You’ve got a bunch of names on your gift list this year, but your name probably isn’t one of them. After all, we’ve been taught it’s better to give than receive. But what if you could do both? By giving yourself these 5 simple SEO gifts, you’ll also receive the boost you need to take your writing to a new level as we bid goodbye to 2013.
SEO Gift #1: Learn More About Your Industry
Some of us spend our careers writing [...]

Read this post while you still can!

It’s officially the Christmas (or winter holiday of your choice) shopping season! (Yes, I am aware that the Christmas sales started months ago, but I am old fashioned, and I am holding onto the notion that Black Friday is the kickoff of the holiday shopping season.)
So what are you doing to get your customers to not only buy from you, but buy now?
Take a lesson from coffee and beer
What does coffee and beer have to do with holiday selling? Let [...]

Why you can’t fly solo as a freelance copywriter

Are you a freelance copywriter? Do you consider yourself a solepreneur? Are you the only one working on your projects?
Knock it off!
You’re not Superman (or Superwoman).
Yes, you may be the only official employee in your business, but that doesn’t mean that you need to go at it alone. In fact, you shouldn’t try to be a one-woman (or man) show.
You don’t know everything
Sometimes it is hard to admit, but you don’t know everything. There are many legal aspects to owning [...]

The do’s & don’ts of partnering with other web content providers

I took a big step this week for my company – I closed its virtual doors.
But I’m far from being out of business. I’ve decided to focus on content marketing clients who are also working with a marketing company for complementary services like social media and inbound marketing strategy.
Working with partners – whether formal or informal – has helped me reach new levels in my business. And it can do the same thing for yours too. But you need to [...]

The 4 C’s of a smokin’ hot YouTube marketing strategy

With over 100 hours of video uploaded every minute and over one BILLION people across the world accessing the site every month, YouTube is no longer just a destination for one hit, viral videos.
In fact, with Channel partners such as the Warner Music Group and Machinima, its video content rivals that of popular streaming services Netflix and Hulu.
It’s no wonder that an astounding 87% of online marketers use YouTube video content in their marketing mix. In addition, YouTube is the [...]

SEO Copywriting Checklist: Why your site needs a newsletter. Right now.

Greetings! Welcome to another installment in the SEO Copywriting Checklist video series.
In today’s video, Heather addresses a content must that a lot of small business owners – and even medium- to large-sized businesses – completely forget about, and that is having an email newsletter.
This discussion came up when Heather was doing the SEO Copywriting Certification training in Phoenix last week. She was talking about how newsletters can be really good for business, and people came back with: “Why do I [...]

SEO Copywriting Checklist: Are your product descriptions costing you customers?

Welcome to another video in the SEO Copywriting Checklist series!
Today’s video is addressed to those of you in e-Commerce retail, and asks: are your product descriptions costing you customers?
Tune in as Heather shows what works, and what does not, in well-optimized product copy:

YAWN…There’s Nothing Here That Screams “Buy Me!”
Well-written product descriptions are a blind spot for a lot of e-retailers, as evidenced by this first screenshot: you have the picture, and then a very, very short description of the product.
As [...]

Does your B2B content strategy target all the key influencers?

I came across this great post on HubSpot the other day that answered and negated the commonly cited shortcomings of inbound marketing their sales teams often hear from site owners and marketing managers.
This section in particular really stuck with me:
Claim: Decision-makers don’t spend their time online researching products and services…The idea is that the typical C-suite executive doesn’t spend his or her time online reading blogs, conducting searches in Google, or participating in social media.
Rebuttal: Decision-makers are influenced by online [...]