5 steps to building a powerful SEO copywriting business network with LinkedIn

After 2-3 years of trying several different social networks for my SEO Copywriting business, I had a breakthrough in the past 6 months where most of my biggest web projects came from one source: LinkedIn.
I’ve come to realize that my LinkedIn connections have been more fruitful for my business, BY FAR, than any other marketing method I’ve tried. Here’s why I believe it’s a terrific resource for you too:

Your LinkedIn connections are truly business-focused connections.
People are using LinkedIn primarily for […]

Interview with Ken Lyons of Measured SEM

Ken Lyons has been in Internet marketing for more than seven years and is co-founder of Measured SEM, an inbound marketing agency in Boston, Ma. He’s an avid blogger and has been featured in Search Engine Journal, Search Engine Land, and Website Magazine. He also writes a monthly Web strategies column for Allbusiness.com.
So tell us a bit about how you came to establish Measured SEM
In 2009, I started working at WordStream, a venture-backed startup in Boston that provides search marketing […]

Interview with Lee Odden, CEO of TopRank Marketing

I’ve had the pleasure of speaking on many panels with the wonderful Mr. O. Not only is Lee a nice guy, he is incredibly smart in the ways of content marketing. I’m very honored to feature his guest interview today. — Heather
So how did you come to be the CEO of TopRank Online Marketing?
After working in numerous roles from late 1996 to 2001 for a web development and marketing agency, I left as VP of Online Marketing and […]

How good pick-up lines can help you write better B2B Web copy

When you were single, did you use the same pick-up line every time?
If you were talking to the smart guy (or girl,) you probably led with a brainy comment. If a hockey fan caught your eye, you’d chat about the Stanley Cup and the Bruins. If you thought an outdoorsy-looking person looked hot, you may mention your love for everything REI.
The key is, you’d change what you’d talk about depending on your, um, target audience. I bet it even came […]

Does your SEO copywriting sound like a bad date?

Before I entered the wonderful world of married bliss, I was the woman who always had the best (or would it be worst?) dating horror stories. Still lives with his mother? Check. Texting his ex-wife while sitting at dinner? Check. You name it. It happened to me. People thought I was cursed.
As I was remembering those “bad old days,” I realized that going on a first date is a lot like visiting a site for the first time. In that […]

Think CIAO for B2B SEO copywriting

Whenever I chat with in-house and freelance SEO copywriters, I’m typically asked “the B2B question.” It goes something like this:
“I think I understand how to write optimized Web copy for B2C sites. But what about B2B SEO copywriting? Isn’t it different?”
It’s true that B2B SEO copywriting often has a slightly different tone and feel than its consumer counterpart. After all, if you’re targeting executives with buying authority, the copy will read differently than if you’re writing about pet accessories or […]