How to write for Google’s over-optimization penalty

Greetings and welcome back! Today, Heather addresses a collective, anxious concern about writing SEO copy given Google’s latest Panda slap, the “over-optimization” penalty:  Help! Is my Web content over-optimized?
While it is true that Google has made a lot of changes and is cracking down on content, the upshot is: don’t freak out! It will be okay, if you follow the three basic guidelines laid out for you in today’s SEO copywriting video post.
It’s unfortunate that this latest Panda update has […]

Tap your customers’ psyche to create powerful content

Greetings! You’re in for an intriguing SEO copywriting video today, as we enter the realm of customer psychology – specifically, tapping your customers’ psyche to create truly engaging, powerful content!
Based on psychologist Abraham Maslow’s “Hierarchy of Needs,” Heather walks us through the emotional (and motivational) levels of the psyche and illustrates how to tie your copy into each one with specific website examples.
So tune in to learn how to make your copy resonate with your customers on their deepest psychological […]

What Dr. Seuss can teach you about copywriting

Confession time: I love Dr. Seuss.
The words to One Fish, Two Fish are stuck in my brain. I have a Dr. Seuss watch. I have Dr. Seuss books on my iPad. I watch “How the Grinch Stole Christmas” ever year. I even have a limited edition print hanging in my bedroom.
Why? The words that Theodor Geisel (otherwise known as Dr. Seuss) wrote had an impact on me. Yes, his books taught me how to read (and they always bring back fond […]

6 steps to a smart (sane) Google+ strategy

Another social network? What’s a brand to do!
There’s no denying it – Google+ is going to be an important part of social media and search from now on. Its enormous growth in the past seven months has gotten the attention of the search industry, competing social networks and marketers alike. Google+ has more than 90 million users – nearly as much as LinkedIn, but not even close to Facebook’s 800 million.
Even though the Google+ numbers pale in comparison to Facebook […]

How to tell if your sales copy sucks

Greetings! In today’s Web-writing video, Heather discusses how to check your sales copy to detect common and costly mistakes – those she has witnessed time and again in her long SEO copywriting career.
It’s true, writing sales copy is really difficult if you’ve never done it before. There are several ways you can inadvertently go wrong, and many DIY folks don’t know how to go about checking their sales copy to see if they’ve done it right.
So without your knowledge, much […]

A 9-step guide to creating & marketing your own video content – for free!

All too often, bloggers and small businesses miss out on great content marketing opportunities due to budgetary constraints. Does that resonate with you?
Did you know that online video couldn’t be a more cost-effective and convenient marketing approach for any product, brand or service?
And you must know that online video is the hot and growing – and most likely indefinite – trend for content marketing?
Here, I’m going to tell you exactly how you can master this medium with 9 steps to […]

5 keys to easy small business content marketing

Publishing quality content can help your small business get new leads, develop a bigger presence online and convert more prospects into clients. But the process of planning, creating and distributing content can be a tall order for many small businesses who have limited resources.
An outstanding content marketing plan doesn’t have to be out of your reach! By following these keys you can put content marketing to work for your small business.
1. Get clear on your content budget.
There are literally dozens […]

Are you reaching your target B2B audience?

Greetings! Today’s SEO Copywriting video post is in response to a question put to Heather during her recent Inbound Writer webinar (7 Steps to SEO Copywriting Success):  “How do you address competing keywords where the keyword attracts multiple audiences?”
This is a very good question, and one that poses a particular challenge for business-to-business (B2B) copywriters.  Tune in to learn the common mistakes made by B2B writers in their keyphrase research – and hence, site optimization – and how to avoid […]

4 content optimization tips for e-commerce websites

E-commerce sites often struggle with their SEO. Boring, bland product descriptions make up the bulk of the content, the URL structures are often a mess and because they rely so heavily on graphics the site speed is very slow and most of the site looks blank to the search spiders. However, that doesn’t mean that there is no hope for e-commerce sites when it comes to optimizing their content! SEO best practice guidelines still apply, but an e-commerce site might […]

Does your Website copy suck the life out of your conversions?

What’s scarier than zombies, witches and vampires combined?
Bad sales copy that sucks the life out of your conversions.
You may say, “Well, our sales copy is performing OK – I check our analytics.” And that’s good. But I want to teach you how to transform your “good” sale copy into “great” – and turn your sales up to a Spinal Tap 11.
And all it’s going to take is a little bit of time.
It’s easy to develop a blind spot around our […]