6 steps to a smart (sane) Google+ strategy

Another social network? What’s a brand to do!
There’s no denying it – Google+ is going to be an important part of social media and search from now on. Its enormous growth in the past seven months has gotten the attention of the search industry, competing social networks and marketers alike. Google+ has more than 90 million users – nearly as much as LinkedIn, but not even close to Facebook’s 800 million.
Even though the Google+ numbers pale in comparison to Facebook [...]

How to tell if your sales copy sucks

Greetings! In today’s Web-writing video, Heather discusses how to check your sales copy to detect common and costly mistakes – those she has witnessed time and again in her long SEO copywriting career.
It’s true, writing sales copy is really difficult if you’ve never done it before. There are several ways you can inadvertently go wrong, and many DIY folks don’t know how to go about checking their sales copy to see if they’ve done it right.
So without your knowledge, much [...]

A 9-step guide to creating & marketing your own video content – for free!

All too often, bloggers and small businesses miss out on great content marketing opportunities due to budgetary constraints. Does that resonate with you?
Did you know that online video couldn’t be a more cost-effective and convenient marketing approach for any product, brand or service?
And you must know that online video is the hot and growing – and most likely indefinite – trend for content marketing?
Here, I’m going to tell you exactly how you can master this medium with 9 steps to [...]

5 keys to easy small business content marketing

Publishing quality content can help your small business get new leads, develop a bigger presence online and convert more prospects into clients. But the process of planning, creating and distributing content can be a tall order for many small businesses who have limited resources.
An outstanding content marketing plan doesn’t have to be out of your reach! By following these keys you can put content marketing to work for your small business.
1. Get clear on your content budget.
There are literally dozens [...]

Are you reaching your target B2B audience?

Greetings! Today’s SEO Copywriting video post is in response to a question put to Heather during her recent Inbound Writer webinar (7 Steps to SEO Copywriting Success):  “How do you address competing keywords where the keyword attracts multiple audiences?”
This is a very good question, and one that poses a particular challenge for business-to-business (B2B) copywriters.  Tune in to learn the common mistakes made by B2B writers in their keyphrase research – and hence, site optimization – and how to avoid [...]

4 content optimization tips for e-commerce websites

E-commerce sites often struggle with their SEO. Boring, bland product descriptions make up the bulk of the content, the URL structures are often a mess and because they rely so heavily on graphics the site speed is very slow and most of the site looks blank to the search spiders. However, that doesn’t mean that there is no hope for e-commerce sites when it comes to optimizing their content! SEO best practice guidelines still apply, but an e-commerce site might [...]

Does your Website copy suck the life out of your conversions?

What’s scarier than zombies, witches and vampires combined?
Bad sales copy that sucks the life out of your conversions.
You may say, “Well, our sales copy is performing OK – I check our analytics.” And that’s good. But I want to teach you how to transform your “good” sale copy into “great” – and turn your sales up to a Spinal Tap 11.
And all it’s going to take is a little bit of time.
It’s easy to develop a blind spot around our [...]

Sell more stuff using the principle of scarcity

Are you looking for a way to prompt your prospects to “buy now?”
Maybe you should make your product or service less available.
In today’s “I can get anything I want anytime I want it world,” an approach like that seems counter-intuitive. Yet, the psychological principle of scarcity is alive and well online – and many top retailers are making lots of money from it every single day.
What’s the principle of scarcity? According to Robert Cialindi, author of Influence: Science and Practice, [...]

5 steps to building a powerful SEO copywriting business network with LinkedIn

After 2-3 years of trying several different social networks for my SEO Copywriting business, I had a breakthrough in the past 6 months where most of my biggest web projects came from one source: LinkedIn.
I’ve come to realize that my LinkedIn connections have been more fruitful for my business, BY FAR, than any other marketing method I’ve tried. Here’s why I believe it’s a terrific resource for you too:

Your LinkedIn connections are truly business-focused connections.
People are using LinkedIn primarily for [...]

3 cash-free ways to market your local business online

Welcome back! Today’s SEO copywriting tip is in response to a question from the SEO Copywriting Facebook group:  how do you market a (local) business online when you don’t have any money?
This can be tricky, because ideally if you’re launching a new business, you usually have a marketing budget, however small. At the same time, Heather has worked with local companies that invested all they had just to get their business up and running – only to find themselves [...]