Sell more stuff using the principle of scarcity

Are you looking for a way to prompt your prospects to “buy now?”
Maybe you should make your product or service less available.
In today’s “I can get anything I want anytime I want it world,” an approach like that seems counter-intuitive. Yet, the psychological principle of scarcity is alive and well online – and many top retailers are making lots of money from it every single day.
What’s the principle of scarcity? According to Robert Cialindi, author of Influence: Science and Practice, [...]

5 steps to building a powerful SEO copywriting business network with LinkedIn

After 2-3 years of trying several different social networks for my SEO Copywriting business, I had a breakthrough in the past 6 months where most of my biggest web projects came from one source: LinkedIn.
I’ve come to realize that my LinkedIn connections have been more fruitful for my business, BY FAR, than any other marketing method I’ve tried. Here’s why I believe it’s a terrific resource for you too:

Your LinkedIn connections are truly business-focused connections.
People are using LinkedIn primarily for [...]

3 cash-free ways to market your local business online

Welcome back! Today’s SEO copywriting tip is in response to a question from the SEO Copywriting Facebook group:  how do you market a (local) business online when you don’t have any money?
This can be tricky, because ideally if you’re launching a new business, you usually have a marketing budget, however small. At the same time, Heather has worked with local companies that invested all they had just to get their business up and running – only to find themselves [...]

Interview with Ken Lyons of Measured SEM

Ken Lyons has been in Internet marketing for more than seven years and is co-founder of Measured SEM, an inbound marketing agency in Boston, Ma. He’s an avid blogger and has been featured in Search Engine Journal, Search Engine Land, and Website Magazine. He also writes a monthly Web strategies column for Allbusiness.com.
So tell us a bit about how you came to establish Measured SEM
In 2009, I started working at WordStream, a venture-backed startup in Boston that provides search marketing [...]

Writing for print vs. Web: 5 tips for catalog copywriters

Confession: Catalog copywriters have yelled at me during an in-house training. Two separate times.
Teaching print copywriters the difference between writing for the Web vs. print can be an interesting challenge. A common misconception is that Web SEO copy is “thin,” keyphrase-stuffed and poorly written. So, when I start talking a mile-a-minute about “putting keyphrases into content” and “Title tags,” the first reaction is often something like:
“What the hell is she talking about? Stick random words [...]

Interview with Lee Odden, CEO of TopRank Marketing

I’ve had the pleasure of speaking on many panels with the wonderful Mr. O. Not only is Lee a nice guy, he is incredibly smart in the ways of content marketing. I’m very honored to feature his guest interview today. — Heather
So how did you come to be the CEO of TopRank Online Marketing?
After working in numerous roles from late 1996 to 2001 for a web development and marketing agency, I left as VP of Online Marketing and [...]

5 post-Panda strategies for optimizing your e-commerce site

Welcome back! In this third post of her Q & A video blog series, Heather addresses the oft-asked question:  How can I make my e-commerce site better for the search engines? Many smaller to mid-sized e-commerce companies are now striving to make their sites as good as they can possibly be, after suffering the fallout of Google’s Mayday and Panda/Farmer updates.
Over the past financially-stressed year, many e-commerce companies simply lacked the resources needed to produce high-quality, original content.  So they’ve [...]

5 reasons why social media is good for SEO

Do you like Twitter, Facebook and LinkedIn? Well I’ve got a reason to love all of these social media platforms. We use these outlets to learn new information, disseminate interesting information we find, engage with new people and share ideas. But what most don’t realize is that social media is in fact great for SEO and can help boost your search engine rankings. Here’s how:
1)   The same way you use keywords to optimize your blog posts can be used to [...]

How good pick-up lines can help you write better B2B Web copy

When you were single, did you use the same pick-up line every time?
If you were talking to the smart guy (or girl,) you probably led with a brainy comment. If a hockey fan caught your eye, you’d chat about the Stanley Cup and the Bruins. If you thought an outdoorsy-looking person looked hot, you may mention your love for everything REI.
The key is, you’d change what you’d talk about depending on your, um, target audience. I bet it even came [...]

Drive revenue with benefit-specific, targeted product pages

Welcome back!  In today’s video post in our ongoing website writing series, Heather Lloyd addresses how to write conversions-driving  product pages.  Last week, Heather discussed the essential strategies for writing a killer home page (as well as the not-so-hot tactics).  Today, she tackles how to write benefit-specific, targeted product pages that will drive revenue.
If you’re new to the how-to series or could stand a quick review, it might be helpful to check out Heather’s previous posts on Features vs. Benefits [...]