Interview with Ken Lyons of Measured SEM

Ken Lyons, Measured SEM

Ken Lyons has been in Internet marketing for more than seven years and is co-founder of Measured SEM, an inbound marketing agency in Boston, Ma. He’s an avid blogger and has been featured in Search Engine Journal, Search Engine Land, and Website Magazine. He also writes a monthly Web strategies column for Allbusiness.com.
So tell us a bit about how you came to establish Measured SEM
In 2009, I started working at WordStream, a venture-backed startup in Boston [...]

Writing for print vs. Web: 5 tips for catalog copywriters

Confession: Catalog copywriters have yelled at me during an in-house training. Two separate times.
Teaching print copywriters the difference between writing for the Web vs. print can be an interesting challenge. A common misconception is that Web SEO copy is “thin,” keyphrase-stuffed and poorly written. So, when I start talking a mile-a-minute about “putting keyphrases into content” and “Title tags,” the first reaction is often something like:
“What the hell is she talking about? Stick random words [...]

Interview with Lee Odden, CEO of TopRank Marketing

I’ve had the pleasure of speaking on many panels with the wonderful Mr. O. Not only is Lee a nice guy, he is incredibly smart in the ways of content marketing. I’m very honored to feature his guest interview today. — Heather
So how did you come to be the CEO of TopRank Online Marketing?
After working in numerous roles from late 1996 to 2001 for a web development and marketing agency, I left as VP of Online Marketing and [...]

5 post-Panda strategies for optimizing your e-commerce site

Welcome back! In this third post of her Q & A video blog series, Heather addresses the oft-asked question:  How can I make my e-commerce site better for the search engines? Many smaller to mid-sized e-commerce companies are now striving to make their sites as good as they can possibly be, after suffering the fallout of Google’s Mayday and Panda/Farmer updates.
Over the past financially-stressed year, many e-commerce companies simply lacked the resources needed to produce high-quality, original content.  So they’ve [...]

5 reasons why social media is good for SEO

Do you like Twitter, Facebook and LinkedIn? Well I’ve got a reason to love all of these social media platforms. We use these outlets to learn new information, disseminate interesting information we find, engage with new people and share ideas. But what most don’t realize is that social media is in fact great for SEO and can help boost your search engine rankings. Here’s how:
1)   The same way you use keywords to optimize your blog posts can be used to [...]

How good pick-up lines can help you write better B2B Web copy

When you were single, did you use the same pick-up line every time?
If you were talking to the smart guy (or girl,) you probably led with a brainy comment. If a hockey fan caught your eye, you’d chat about the Stanley Cup and the Bruins. If you thought an outdoorsy-looking person looked hot, you may mention your love for everything REI.
The key is, you’d change what you’d talk about depending on your, um, target audience. I bet it even came [...]

Drive revenue with benefit-specific, targeted product pages

Welcome back!  In today’s video post in our ongoing website writing series, Heather Lloyd addresses how to write conversions-driving  product pages.  Last week, Heather discussed the essential strategies for writing a killer home page (as well as the not-so-hot tactics).  Today, she tackles how to write benefit-specific, targeted product pages that will drive revenue.
If you’re new to the how-to series or could stand a quick review, it might be helpful to check out Heather’s previous posts on Features vs. Benefits [...]

5 SEO copywriting tips for B2B companies

I love working with B2B companies. Many times, they have scads of unique content opportunities – they just need someone to point them out and send them in the right direction.
If you work for a B2B company and you’ve been wondering, “Why are people bouncing out of our site so fast” or “Why don’t we position for X keyterm,” read on. You may benefit from one (or all) of these five SEO copy tips.:

Do you know who you’re writing for? [...]

3 tips for DIY small business SEO content writing

It’s so great you’re here! Won’t you subscribe to the RSS feed and sign up for the weekly SEO Copywriting Buzz newsletter? It’ll only take a second – and you’ll never miss out on the latest SEO content news, tips and strategies. Thanks!
I’ve said it before – small businesses can write killer SEO content. When their passion for the written word is translated to the page (or, in this case, to the site,) the end result is entertaining, persuasive and [...]

Does your SEO copywriting sound like a bad date?

Before I entered the wonderful world of married bliss, I was the woman who always had the best (or would it be worst?) dating horror stories. Still lives with his mother? Check. Texting his ex-wife while sitting at dinner? Check. You name it. It happened to me. People thought I was cursed.
As I was remembering those “bad old days,” I realized that going on a first date is a lot like visiting a site for the first time. In that [...]