5 reasons why social media is good for SEO

Do you like Twitter, Facebook and LinkedIn? Well I’ve got a reason to love all of these social media platforms. We use these outlets to learn new information, disseminate interesting information we find, engage with new people and share ideas. But what most don’t realize is that social media is in fact great for SEO and can help boost your search engine rankings. Here’s how:
1)   The same way you use keywords to optimize your blog posts can be used to […]

Drive revenue with benefit-specific, targeted product pages

Welcome back!  In today’s video post in our ongoing website writing series, Heather Lloyd addresses how to write conversions-driving  product pages.  Last week, Heather discussed the essential strategies for writing a killer home page (as well as the not-so-hot tactics).  Today, she tackles how to write benefit-specific, targeted product pages that will drive revenue.
If you’re new to the how-to series or could stand a quick review, it might be helpful to check out Heather’s previous posts on Features vs. Benefits […]

3 tips for DIY small business SEO content writing

It’s so great you’re here! Won’t you subscribe to the RSS feed and sign up for the weekly SEO Copywriting Buzz newsletter? It’ll only take a second – and you’ll never miss out on the latest SEO content news, tips and strategies. Thanks!
I’ve said it before – small businesses can write killer SEO content. When their passion for the written word is translated to the page (or, in this case, to the site,) the end result is entertaining, persuasive and […]

Does your SEO copywriting sound like a bad date?

Before I entered the wonderful world of married bliss, I was the woman who always had the best (or would it be worst?) dating horror stories. Still lives with his mother? Check. Texting his ex-wife while sitting at dinner? Check. You name it. It happened to me. People thought I was cursed.
As I was remembering those “bad old days,” I realized that going on a first date is a lot like visiting a site for the first time. In that […]