Comments on: Don’t tell me what I’m thinking: Does your SEO copywriting miss the mark? http://www.seocopywriting.com/tips-and-strategy/don%e2%80%99t-tell-me-what-i%e2%80%99m-thinking-does-your-seo-copywriting-miss-the-mark/ Drive more Web traffic. Boost your search engine rankings. Make more money. Online SEO copywriting training classes for freelance writers, small businesses and marketers. Thu, 09 Feb 2012 18:23:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: The Essence of Research to Your Copy Content | SEO copywriting http://www.seocopywriting.com/tips-and-strategy/don%e2%80%99t-tell-me-what-i%e2%80%99m-thinking-does-your-seo-copywriting-miss-the-mark/#comment-4086 The Essence of Research to Your Copy Content | SEO copywriting Tue, 04 Nov 2008 15:40:17 +0000 http://www.seocopywriting.com/?p=113#comment-4086 [...] Internet users desire quality web content; approximately 1million sites surface and only a few are being spotted and read by prospective clients. Do you know the reason why? The primary reason is the content, sites may contain contents which are not empowering and enticing. [...] [...] Internet users desire quality web content; approximately 1million sites surface and only a few are being spotted and read by prospective clients. Do you know the reason why? The primary reason is the content, sites may contain contents which are not empowering and enticing. [...]

]]> By: clare wade http://www.seocopywriting.com/tips-and-strategy/don%e2%80%99t-tell-me-what-i%e2%80%99m-thinking-does-your-seo-copywriting-miss-the-mark/#comment-2167 clare wade Fri, 05 Sep 2008 15:21:14 +0000 http://www.seocopywriting.com/?p=113#comment-2167 Heather's view that listening to your consumer is pretty important is spot on. While some companies and organisations are very good at this and have well planned research strategies built in to their marketing plans, far too many others regard customer feedback as a cost rather than an investment and convince themselves they're managing fine without it - or they're paying lipservice to the idea and doing it as cheaply as possible and therefore badly. There is little substitute for a good round of well moderated focus groups/depth interviews to really expose what people think about your product or service. The real strength of qualitative research however is that as well as telling you what people think it also tells you why they think it, which provides the all-important understanding of their behaviour and what you can do to change it through your marketing. Which research method to use is another whole debate and depends on the research objectives and available budget. The main options are focus groups and depth interviews conducted face-to-face, or carried out online which is usually more cost-effective and convenient for all concerned. Heather’s view that listening to your consumer is pretty important is spot on. While some companies and organisations are very good at this and have well planned research strategies built in to their marketing plans, far too many others regard customer feedback as a cost rather than an investment and convince themselves they’re managing fine without it – or they’re paying lipservice to the idea and doing it as cheaply as possible and therefore badly.

There is little substitute for a good round of well moderated focus groups/depth interviews to really expose what people think about your product or service. The real strength of qualitative research however is that as well as telling you what people think it also tells you why they think it, which provides the all-important understanding of their behaviour and what you can do to change it through your marketing.

Which research method to use is another whole debate and depends on the research objectives and available budget. The main options are focus groups and depth interviews conducted face-to-face, or carried out online which is usually more cost-effective and convenient for all concerned.

]]> By: BlackHat Planet » Blog Archive » Don’t tell me what I’m thinking: Does your SEO copywriting miss … - internet marketing, seo, internet marketing online, seo services, internet marketing tool, dw230 seo, internet marketing strategy, c http://www.seocopywriting.com/tips-and-strategy/don%e2%80%99t-tell-me-what-i%e2%80%99m-thinking-does-your-seo-copywriting-miss-the-mark/#comment-2132 BlackHat Planet » Blog Archive » Don’t tell me what I’m thinking: Does your SEO copywriting miss … - internet marketing, seo, internet marketing online, seo services, internet marketing tool, dw230 seo, internet marketing strategy, c Thu, 04 Sep 2008 20:51:17 +0000 http://www.seocopywriting.com/?p=113#comment-2132 [...] seriousentrepreneur wrote an interesting post today onHere’s a quick excerptThe problem is, faulty marketing assumptions means that your messaging - and your SEO copywriting campaign - is always off the mark. Sure, “free shipping” may be a good benefit statement. But what if the customer really cares about … [...] [...] seriousentrepreneur wrote an interesting post today onHere’s a quick excerptThe problem is, faulty marketing assumptions means that your messaging – and your SEO copywriting campaign – is always off the mark. Sure, “free shipping” may be a good benefit statement. But what if the customer really cares about … [...]

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