Comments on: Why some SEO firms don’t employ copywriters

By: Heather

Heather — Tue, 04 May 2010 15:12:43 +0000

True. Real SEO firms – ones that understand the marketing *and* technical aspects of search engine optimization – are very, very awesome.

(Marty’s company falls into that “awesome” category – thanks, Marty, for your comment!)

By: aimClear

aimClear — Sat, 01 May 2010 21:04:09 +0000

Real SEO firms are the most awesome of marketers .

By: SearchCap: The Day In Search, April 28, 2010

SearchCap: The Day In Search, April 28, 2010 — Wed, 28 Apr 2010 21:13:03 +0000

[...] Why some SEO firms don’t employ copywriters, SEO Copywriting [...]

By: SEO Web Editor

SEO Web Editor — Tue, 09 Mar 2010 22:33:58 +0000

I think writing is the brick and mortar of a website. It is ultimately what makes it usable and valuable for a visitor. It seems odd that this gets ignored within SEO firms, and I think perhaps the skill level for content marketing writing is not understood. I also think that is going to change as the technical aspects of creating a website–including SEO–become more automated and content development is really the only thing left.

By: Heather

Heather — Wed, 17 Feb 2010 13:03:06 +0000

Aww, don’t think that way! I know so many self-taught SEO copywriters – and they do really well! Granted, there is a learning curve. I guarantee you that you’ll look back at writing you did two years ago and cringe (we all do!) But the more you write and the more you study the art, the better your writing.

Sometimes, it’s helpful to have someone check over your writing (like a writing buddy) and have them provide suggestions. If you don’t know anyone like that now, consider joining the LinkedIn SEO Copywriting group. There are a lot of talented writers there who may need an “extra set of eyes” just like you!

Thanks for your comment!

By: jacquelyn dunn

jacquelyn dunn — Wed, 17 Feb 2010 00:55:24 +0000

Thanks for your post. Copywriters are so important to our business I wish I could hire one full time is as I know it would pay off in the end. I am studying copy writing but I don’t know if I will ever be good at it.

By: Heather

Heather — Mon, 15 Feb 2010 15:33:21 +0000

Yes, content is a HUGE part of SEO. The three main factors are site architecture, content and links. In order to get those good incoming links sites crave, having strong content is a main factor.

Thanks for your post, Dave!

By: Dave

Dave — Mon, 15 Feb 2010 10:23:16 +0000

These days SEO is largely about the copy.

By: Clare

Clare — Tue, 09 Feb 2010 05:50:59 +0000

Great article

By: Heather

Heather — Wed, 03 Feb 2010 19:32:35 +0000

You’re not alone – a number of SEO companies will outsource their copywriting. However I have heard about more firms hiring copywriters in-house now – they find that it ends up being less expensive in the long run to have a top-notch in-house copywriter than deal with freelancing hassles. Depends on the company and the need, I guess.

Thanks for your post!