Easy ways to Panda-proof your content
Panda is everywhere! I’m here at SMX East, and “Panda” is definitely the hot conference buzzword. My argument? Google’s Panda update forces marketers to go back to basics – that is, quality, original content that speaks to their prospects and tells a story. The update is a good thing and provides quite a bit of opportunity. It’s just understanding how to leverage it and make it happen.
Yesterday, I discussed how to “Panda-proof” your content – and how to develop content that can be repurposed across different marketing mediums. If you’ve been struggling around, “How can I find the time to create the quality SEO copy that I know I need,” check out my slides from SMX East.