2014’s 10 Hottest SEO Copywriting Posts

2014 is almost over.
What a long, strange year it’s been.
Authorship died, new algorithmic tweaks kept rolling out and Matt Cutts decided to take a break from Google. Quality writing is still in and spammy, formulaic writing is still definitely out.
The more things change, the more things stay the same.
While compiling the yearly top post roundups, I’ve enjoyed seeing how the SEO writing conversation has changed. In 2012, the top posts were of the back-to-basics variety. In 2013, people enjoyed the higher-level, more actionable posts. This […]

Should You Bleed On The Page?

James Altucher does it. Rand Fishkin does it. Ben Huh does it. So does Neil Patel and Chris Brogan.
They all write extremely personal posts outlining their successes, their processes and their failures.
In short, they open up a vein and bleed on the page.
As writers and marketers, it’s easy for us to put a wall between us and our readers. When we write a blog post–even if it’s a more “personal” post, we try to put our best foot forward and not […]

6 Things to Check Before Turning In Your Final Draft

Have you ever thought, “Wow, that headline could be better” after you turned in your final draft?
Or worse, your boss (or client) redlined your copy–and she sent you a nastygram to let you know?
Ouch.
I’ve reviewed a lot of SEO writing over the years and there is one big constant: so-so copy happens. Maybe it’s a headline that falls flat. Or maybe the writer missed some keyphrase opportunities.
Although the mistakes may be minor, they’re a red flag to your boss (or client) that you’re “working sloppy.”
That’s never […]

9 SEO Copywriting Experts Share Their Top Tips

Want to peek inside the busy brain of an expert SEO copywriter?
Last week, I asked a number of well-known writers to share their favorite SEO writing tip  (you can see the original post here.) Many people generously responded with resources, articles and words of advice.
Make sure that you follow these writers on social media and read everything they write. The education you’ll gain will be well worth your time. Trust me.
(And big thanks to the eight copywriters who submitted their tips. You […]

14 Must-Read SEO Copywriting Tips

If you’re an SEO writer, you’re probably doing more than “just putting keyphrases into the content.”
You’re creating persuasive headlines. You’re setting strategy. You’re transforming boring benefit statements into copy that converts like crazy. You may even manage an in-house or freelance team.
In short, you wear a lot of different hats. All the time.
Below are 14 of my favorite SEO copywriting tips and strategies. They span from how to create an in-house team to how to write great copy, fast. You […]

Tired of hearing “You’re too expensive?”

“We’d love to work with you, but your prices are just too far out of our budget. Everyone else we’ve talked to charges much less.”
Yeah, that’s always a fun email to receive first thing in the morning.
What’s your first reaction when you read something like this? Anger? Shock? Denial?
Or do you just shrug, shut down your computer and feel depressed the rest of the day?
Emails like this would grate on my psyche. I would put a lot of work into […]

Clients ignore your advice? Here’s what to do

After I read my client’s email, I had to hold myself back from beating my head against my laptop.
“Heather, we agree with what you’re saying. But I think we’re going to go in a different direction and try something else first.”
AAAARRRRRGGGGHHHHH!
Whether you work in-house or freelance, you’ve probably had moments like this. You spent hours carefully crafting a strategy, web page or idea. You have reams of paperwork supporting your recommendations.
And then the client goes in another direction. What? If they […]

Want to DIY Your SEO? Here’s Your Reality Check

I walked away from the conversation shaking my head.
“SEO services are too expensive. We can’t afford to hire someone.”
“I’m smart. I should be able to figure this SEO stuff out myself.”
“My team is top-notch. No, they don’t have any formal SEO training, but I’m sure they’ll get it. Maybe I’ll send them to a conference…”
Stop it. Just. Stop. It.
Why do I sound so frustrated? Because I’ve chatted with large and small companies that have all said some variation of the […]

Need Marketing Clarity? Get Out Of Your Head

I just got off the phone with my accountant.
For some people, chatting with their accountant is a super-stressful event. But not for me. My accountant (Eva Rosenberg, in case you’re wondering,) is fantastic. I. Love. Her.
Why? She can take the most complex situation, break it down into bite-sized chunks and show me how to proceed. It may be about how to structure my finances. Or how to handle a tax situation. We even discuss new business ideas (which is what we talked about […]

SEO writing: Are you making this dangerous mistake?

Once upon a time, there was a sad and lonely website.
Its owners were recognized experts in their fields. They had written books. They blogged. They spoke all over the world.
From a marketing standpoint, they were doing everything right.
Yet, their site wasn’t positioning for any important keyphrases. None. Zip.
This made the site owners quite unhappy, so they found a consultant to help.
The consultant noticed quite a few “old school” SEO errors:
–  There were very few keyphrases on the page
–  There were no keyphrase-rich […]