Well, lets see, after reading one of your posts, (I don’t recall which one d’oh) the next blog post I did, using your methods vs my b-o-r-i-n-g methods got me roughly 80 some comments on my activerain.com blog and my first featured post in 3 years. So that was pretty nice. It takes a lot more time to think of the ideas and write them well, but so does setting up a successful open house. (I am in real estate). Not being a huge fan of running open houses, I would rather write a quality post, have 80 visitors AND the post lasts essentially forever. So the ROI on a good post is pretty darn high.

Following some of your other advice I have taken down the on purpose misspelled words from my website. I thought it might impact my traffic, but no significant variation one way or the other, but I FEEL better having done it. It also looks more professional. Thanks for paying such close attention to your blog. Not everyone does. Great attention to detail.

Always great to see your comments.

The challenge with home page copy is that some folks they have to write 1,500 words to explain who they are, what they do, and everything they offer. I reviewed one “home page” a couple weeks ago that was basically a very long mission statement – with no real call to action. You ideally have some content on the page, but you don’t have to tell your entire story. Just enough to orient your readers, give them the information they want to see and get them to click into an inner page.

Great that you’re using clickable Titles for your blog posts – well done! How has that impacted your traffic?

Thanks again!

Laura – great post! Heather great video!

I love to read your blog. It is always such a wealth of helpful information.

A couple questions, in the video you mention trying to keep the copy shorter, where possible, for better SEO. Did you mean better SEO Rankings or did you mean better SEO since shorter might convert better? Or did you mean something completely different? I was thinking that if I mention a phrase or phrase a couple times, vs, once that the ranking results will be better since it will be easier for the search engines to determine what the priority phrases are.

In the post, you mention clickable titles. I have named my pages more for descriptive page ranking words than reader interest. I do use the clickable titles for my blog posts.

Thanks again for all of your wonderful SEO knowledge.

Ken

Another tip from Nick Usborne – you want to help people get off your home page fast. And into the deeper content of your website where you hope they’ll linger