As for the risk in having potential rivals guest post on your own site…well, as the blog editor for Heather here, I am not at all intimidated by featuring other SEO experts because the niche is large and roomy, and Heather is in no danger of being over-shadowed by another SEO copywriter But if you feel a bit insecure about hosting potential copywriting rivals, then don’t do it. Wait until you’ve established yourself in your own right before directing your visitors to competing sites.

Thanks Craig – hope this was helpful to you!

Isn’t there a risk in having potential rival copywriters guest blog on your site?

It certainly could – but you may want to check with the blog editor around the timing. Many editors want an “exclusive” on the post for awhile. It doesn’t mean that the writer won’t be able to syndicate the post, or do more with it later. But it does mean that the writer may need to wait awhile.