Comments on: 25-point Web copy checklist: How to write for Google

By: James Burke

James Burke — Mon, 01 Oct 2012 13:18:13 +0000

Great advice. There’s an art to writing effective advertising copy and web copy (which suffers in many image-rich ad campaigns) and must be learned. Try to get hold of this book which I use constantly: The craft of copywriting by Alastair Crompton. Thanks, James Burke

By: Heather

Heather — Fri, 06 Jul 2012 22:54:01 +0000

Good SEO copywriting has always meant writing for readers – it still is. But people always want to know “how to write for Google.” Hopefully, the checklist emphasizes that “writing for Google” and “writing for readers” is the same thing.

Thanks!

By: SImon

SImon — Thu, 05 Jul 2012 22:57:00 +0000

Great article. Unusual to read how to write for google rather than readers.

By: Heather

Heather — Wed, 04 Apr 2012 01:53:16 +0000

Wow, Ben. Thank you for the Evernoting! You made my evening!

You’re right about the social media buttons on sales pages. I’ve often wondered, “Um, who is going to share a sales page…really?” I guess it could happen, but it’s certainly not the same thing as sharing a cool blog post or article.

Thanks!

By: Ben Lloyd

Ben Lloyd — Tue, 03 Apr 2012 23:46:30 +0000

Great post Heather – I even evernoted it so I can find it again. These days – I find I’m very interested in that secondary call to action and the type of content. For example – social media sharing (like your twitter button on this article). Wholly appropriate for blog posts / articles / resource content as it supports content marketing – but not so much for sales & marketing content. So – I find my copywriting/SEO checklists changing depending on the type of content.

By: Jeffrey Littorno

Jeffrey Littorno — Mon, 02 Apr 2012 23:55:01 +0000

Thanks for all the great information!

By: Heather

Heather — Sat, 31 Mar 2012 17:34:34 +0000

Thanks!

By: Hilary Cami

Hilary Cami — Sat, 31 Mar 2012 11:23:04 +0000

Great topic, thanks for taking such good care of this website!

By: Nick Stamoulis

Nick Stamoulis — Wed, 28 Mar 2012 13:35:55 +0000

Writing for Google is important, but what’s even more important is writing for your readers. After all, they are the ones that are going to convert. I recommend not thinking about SEO at first, writing something beneficial, and then going back and optimizing for search by making small tweaks.

By: Heather

Heather — Sun, 25 Mar 2012 18:03:35 +0000

Melissa-

Thanks for your comment. Do you have the link to the study? I would think that you can have the best of both worlds. That is, you can still say “click here” but you hyperlink the actual keyphrase…

Thanks!