Comments on: SEO copywriting vs. social media writing: What’s the difference?

By: Doc Sheldon

Doc Sheldon — Mon, 08 Apr 2013 20:40:06 +0000

Great piece, Heather!
Personally, I don’t see the nature of the two beasts being different. I do think, though, that a copywriter will have to approach social writing differently, just as they would take a different approach between a technical and non-technical audience. It’s all about knowing the audience.

We just have more than one audience to consider at a time. :p

By: Heather

Heather — Mon, 02 Jul 2012 15:00:52 +0000

Hi, James!

You’re right – social media writing definitely requires the writer to take a much different approach. Companies are (slowly) starting to realize that what’s good for one medium isn’t necessarily good for the other…and it’s better to have separate strategies (and sometimes, writers) to address sales and social writing.

Thanks!

By: James Todman

James Todman — Sat, 30 Jun 2012 07:32:04 +0000

I think Social Media Copywriting should stand out as a seperate skill. It’s all about starting conversations and engaging with users in a few words. Sales copy does not work well on social media and over use can damage a brand. Then there is all the skilful use of hashtags, @replies and targeting influencers to ensure social media writing success.

By: SEO content marketing roundup, week ending March 30th | SEO Copywriting

SEO content marketing roundup, week ending March 30th | SEO Copywriting — Wed, 30 Mar 2011 07:06:02 +0000

[...] 343’s Gabriella Sannino looks at the big picture of measuring social influence and SEO Copywriting’s Heather Lloyd-Martin looks at the (same) difference between SEO copywriting and social media [...]

By: Heather

Heather — Tue, 29 Mar 2011 16:12:16 +0000

Hi, Lara!

Thanks for your note! Do you see many differences in the process (SEO copy versus social media writer?)

By: Lara

Lara — Tue, 29 Mar 2011 14:52:04 +0000

I usually think of SEO Copywriting as a more static copy that has the keyword phrases that help people find the information faster and more directly.

I usually think of social media as a conversation and flowing.

By: Heather

Heather — Fri, 25 Mar 2011 14:02:36 +0000

Ooh..”content for the people.” I like that! Thank you!

By: Heather

Heather — Fri, 25 Mar 2011 14:02:12 +0000

Exactly. It’s all about engaging readers. whether that’s a tweet, sales page or blog – and making sure you’re using the right search terms in your content so folks can find it in the first place.

By: amber

amber — Fri, 25 Mar 2011 13:04:51 +0000

At the moment, my title is still copywriter. But it would more accurately be SEO/Social Media/Web writer.

Honestly, I think everything you do online ultimately comes down to SEO in one way or another. After all, SEO is becoming more and more about having good content and social activity, right?

By: pip

pip — Fri, 25 Mar 2011 09:36:45 +0000

Call it what you want, It is now plaesent to see and know that the nature of the web is changing to “content for the people” but SEO still plays a major part