Comments on: C.C. Chapman on SEO, Search Plus, and doing the unexpected http://www.seocopywriting.com/content-marketing/c-c-chapman-on-seo-search-plus-and-doing-the-unexpected/ Drive more Web traffic. Boost your search engine rankings. Make more money. Online SEO copywriting training classes for freelance writers, small businesses and marketers. Wed, 19 Jun 2013 14:01:12 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Laura http://www.seocopywriting.com/content-marketing/c-c-chapman-on-seo-search-plus-and-doing-the-unexpected/#comment-48081 Laura Fri, 23 Mar 2012 02:20:13 +0000 http://www.seocopywriting.com/?p=10706#comment-48081 Hi Matthew! Thanks for your comment – so glad you liked the interview! Yes, it is an artful balance between great content and smart SEO techniques. But of course, the customers’ need for information (and/or a good story) trumps all else. By the way, I’m a descendant of the Scots – great to meet you :)

]]> By: Matthew Newnham http://www.seocopywriting.com/content-marketing/c-c-chapman-on-seo-search-plus-and-doing-the-unexpected/#comment-48079 Matthew Newnham Fri, 23 Mar 2012 01:52:16 +0000 http://www.seocopywriting.com/?p=10706#comment-48079 Hi Laura,

Thanks so much for this great interview – a number of fab gems in there!

I love these discussions about what we could call “the rise [or return?] of content”, and the balance between great content and smart SEO techniques.

This is a great cause to support, because it will be great news for anyone who resonates with engaging quality and serving our audience.

Best wishes from Scotland,

Matthew

]]> By: Laura http://www.seocopywriting.com/content-marketing/c-c-chapman-on-seo-search-plus-and-doing-the-unexpected/#comment-47997 Laura Wed, 14 Mar 2012 01:51:43 +0000 http://www.seocopywriting.com/?p=10706#comment-47997 Thanks Courtney! Yes, it is a challenge to educate clients about the role of SEO in the big content creation picture. It seems that it’s become an integral part of the SEO Copywriter’s job description to enlighten folks about the role and limitations of strict SEO.

]]> By: Courtney Ramirez http://www.seocopywriting.com/content-marketing/c-c-chapman-on-seo-search-plus-and-doing-the-unexpected/#comment-47995 Courtney Ramirez Wed, 14 Mar 2012 00:17:13 +0000 http://www.seocopywriting.com/?p=10706#comment-47995 Great interview! I love C.C.’s work and am so happy to read the idea that SEO is part but not all of the content process. Sometimes I get the feeling clients either expect all or nothing – but it’s really a little of both. Keywords are important, but not the end point of copywriting.

]]> By: Laura http://www.seocopywriting.com/content-marketing/c-c-chapman-on-seo-search-plus-and-doing-the-unexpected/#comment-47992 Laura Tue, 13 Mar 2012 15:23:30 +0000 http://www.seocopywriting.com/?p=10706#comment-47992 Heather G., you’re so right about that! And in the spirit of cyber-manners: a big thank you :)

]]> By: Heather Georgoudiou http://www.seocopywriting.com/content-marketing/c-c-chapman-on-seo-search-plus-and-doing-the-unexpected/#comment-47991 Heather Georgoudiou Tue, 13 Mar 2012 15:05:25 +0000 http://www.seocopywriting.com/?p=10706#comment-47991 Great interview Laura! I love the mantra “Do Something Unexpected” with your content and use your manners. It’s amazing how far a heartfelt thank you can go – even in cyber space!

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