I can’t read this

This isn’t something that I want to admit, but I need new glasses.

Each day, I find that I’m squinting more often trying to see something. This week, I haven’t been able to read the directions on the bottle of cold medicine, which I so desperately needed to take.

The thing is, I should have visited the eye doctor a few years ago … okay, more like five years ago. I thought my eyes were fine, so I put it off.

Well, they aren’t fine and, I probably need to invest more money now (need to get several new pairs, instead just one and have more tests) than if I had gone to the optometrist when I was supposed to go. Plus, I have been dealing with the fact that I can’t see well.

Perhaps you have done this, too. Maybe you haven’t done it with your eyes, but with your car or your teeth. Routine maintenance can save you from an expensive overhaul down the line.

Chances are you’ve done this with your website, too.

Tweaking for the New Year

Don’t wait until:

• You get sideswiped by a Google algorithm update
• Your online sales drop
• You lose your blog audience

It’s easier – and more cost effective – to make ongoing minor adjustments instead of undertaking a major content overhaul.

You can baby-step your way into a content development program. As things wind down at the end of the year, start to plan your strategy for next year by:

• Reviewing your analytics to see which pages work and which ones don’t
• Finding dead-end pages that don’t ask for the conversion
• Creating an editorial calendar

Do you have other ideas to save time and money with regular updates instead of a major overhaul? Please let me know in the comments … hopefully I will be able to see them. (Guess I need to make that eye appointment.)

Image credit: © Richard Nelson | Dreamstime.com