Conversions optimization: Does your sales copy sing?
Last week, we discussed whether your home page was doing its job. If it is, then your site visitors are clicking through to your sales pages.
So today the question is: how are your sales pages performing? Are you seeing the conversions you want?
If you’re selling products, how do your product descriptions read? Are they targeted to your market with the appropriate tone and feel? Are they highly descriptive? Or are they generic, abbreviated blurbs?
Neglecting to flesh out your product descriptions could be costing you customers.
Is your call to action prominently displayed?
This week’s SEO content challenge: Review your sales pages. Check your analytics, and look at bounce rates.
Then seek out every opportunity to improve your sales copy, and watch your conversions take off!
image thanks to Cea
Not sure what to do with your SEO content – just know that something needs to be done? Check into my low-cost SEO content review service!