Comments on: The conversion dilemma: AIDA in the internet age http://www.seocopywriting.com/content-marketing/direct-reponse-copywriting/aida/ Drive more Web traffic. Boost your search engine rankings. Make more money. Online SEO copywriting training classes for freelance writers, small businesses and marketers. Thu, 20 Jun 2013 00:08:08 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Katie http://www.seocopywriting.com/content-marketing/direct-reponse-copywriting/aida/#comment-48647 Katie Thu, 24 May 2012 17:33:20 +0000 http://www.seocopywriting.com/?p=11932#comment-48647 Great point on the search issue, Mr. Straygoat! (Though in my experience, the eye contact and smiling is generally for the person standing directly behind me… So sad.)

And thank you Ian :)

]]> By: Ian http://www.seocopywriting.com/content-marketing/direct-reponse-copywriting/aida/#comment-48646 Ian Thu, 24 May 2012 14:59:29 +0000 http://www.seocopywriting.com/?p=11932#comment-48646 Your employer is impressed! But everyone, keep liking the crap out of this article.

]]> By: Straygoat http://www.seocopywriting.com/content-marketing/direct-reponse-copywriting/aida/#comment-48645 Straygoat Thu, 24 May 2012 14:22:30 +0000 http://www.seocopywriting.com/?p=11932#comment-48645 A good article that touches on something I’ve been thinking about a lot lately – what makes copy interesting? You make a good point that it is important that the reader becomes interested in the product or service and not the campaign itself. (An issue I think lots of advertising agencies overlook – there are loads of TV adverts that I do take notice of, but haven’t a clue what they are selling!). Making sure the interest is good interest is also a great point…though I guess you can’t please all the people all of the time.

Something you didn’t mention is that the Internet is slightly different to old school sales in the fact that your visitors are most likely to have searched for you. So they have some need for your business already. I always looked at it as kind of like when you are attracted to someone…if they are making eye contact and smiling, you know half of the battle is already won, so you just need a good opening gambit – web copy is a lot like that, really.

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